PayPal: An Overview of E-Business and Payment Method

E-Commerce
Running head: E-Business 0
Student’s Name
Address

E-Business 1
Contents
Introduction......................................................................................................................................2
Target Segment................................................................................................................................2
Mechanics........................................................................................................................................2
Providers..........................................................................................................................................3
Legal Basis.......................................................................................................................................3
Marketing.........................................................................................................................................3
Technology platform.......................................................................................................................4
Competitive environment................................................................................................................4
Reach...............................................................................................................................................5
Strength and Weakness....................................................................................................................5
Recommendations............................................................................................................................5
References........................................................................................................................................6

E-Business 2
Introduction
The payment methods selected for the preparation of this report is Paypal. People use this
option to make an online payment. In the presented report, many of the aspects related to Paypal
will be brief.
Target Segment
The main target of Paypal is customers at retail stores. Retail E-commerce is a platform
where many people use PayPal for the payment. Further E-market is another segment where the
selected payment option is doing well. In addition to this PayPal, also perform online processing
for auction sites, vendors and other commercial users (O'Regan, 2015). Students are also one of
the target segments of this payment method. They use this method to make payment of their fee
and to take subscription of libraries and other academic sources. Subscription of media service
providers such as Netflix, amazon prime, and so on are also counted as target segment of PayPal.
By using this mode, people may simply take a rest from the issue of carrying physical money
with them.
Mechanics
In order to check the basic transaction process of PayPal, this is to state that firstly
customers are required to create an account on this app. After creation of an account, the user has
to link the same with his/her bank account or cards (Debit/credit) by giving the necessary
information such bank name, account number, card number and so on (Bonnington, 2018). In
those cases where people have to send money, the select on PayPal as a payment method. The
app gets payment instruction and confirms the same to a third party (bank of the user). Once the