E-BUSINESS APPLICATION.

Running head: E-BUSINESS APPLICATION
E-business Application
Name of the Student:
Name of the University:

1E-BUSINESS APPLICATION
1. Importance of environmental scanning
 Environmental scanning is gathering of information from internal plus external business
environment and monitoring environment to recognize business opportunities and
constraints.
 It is essential at macro level for understanding new business constraints like legal as well
as technical (Aldehayyat 2015).
 It is necessary to responsive for client’s requirements as well as actions of competitors.
 For development of business organization, it is necessary for developing business
strategies assist in operating business.
 It is useful for analyzing factors affect future of the business organization.
 Environmental scanning is necessary to conduct entire business analysis and lead to
resource utilization.
2. Example of how the macro-environment factors drive content and services
provided by website
Following are list of the macro environmental factors such as:
Social factors:
 The website owners are taking benefit of customer types using internet by advertising
services draw concentration of special users of the internet (Jasiulewicz-Kaczmarek,
Saniuk and Nowicki 2017).
Legal factors: