E-Business applications

Running head: E-BUSINESS APPLICATION
E-Business applications
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2E-BUSINESS APPLICATION
Table of Contents
Introduction......................................................................................................................................4
Current competitive scenario...........................................................................................................4
Extra additional services searched by customers.............................................................................5
Multi channeled groceries................................................................................................................5
Shopping moments..........................................................................................................................6
Involving e-business applications....................................................................................................6
Opening of online stores..................................................................................................................7
Online wine delivery by ALDI........................................................................................................7
Conclusion and Recommendation...................................................................................................8

3E-BUSINESS APPLICATION
Introduction
ALDI is one of the German-based supermarket chains. Though it originally started in
Germany, it gradually extended its operation into different other parts of the world. Australia is
one of them. One of the major strengths of ALDI supermarket chains is that they give their
topmost priority to their customers (Voigt, Buliga and Michl 2017). They believe in making their
customers happy at all costs. ALDI is aware of the changing needs and demands of the
customers. They ate known for their discounted products. They want to sell their products at an
affordable price. The ALDI supermarket chain mainly operates in two main streams in the
current scenario, namely ALDI NORD and ALDI Sud. In the current scenario, ALDI is
operating in more than 9000 outlets in about 18 countries. The total amount of revenue earned by
them is huge, they earn about 53 billion Euros turnover on an average estimated amount. They
have about 100,000 employees working in all their outlets.
Current competitive scenario
However, in order to keep pace with the growing competition, they have to bring in some
of the other kinds of changes or upgradations in their working. In order to stay in the battle of the
retail market, they have to do a thorough market analysis and make sure that they are being able
to understand the current needs and demands of the customers. As per the opinion of Brandes
and Brande (2015), it can be said that ALDI enjoys a strong position in the market as it has a
wide variety of products. It provides a huge range of options for its customers (Kurnia, Karnali
and Rahim 2015). So, their customers can choose from a wide variety from a single store rather
than switching over to other stores. On the other hand, Chatterjee (2017) has argued that in this

4E-BUSINESS APPLICATION
modern scenario the customers are looking for something other than just getting a wide range of
products to choose from.
Extra additional services searched by customers
The customers are looking for some extra services that will make their shopping
experience much exciting and much easier as well. The customers are looking for the online
retailing experience, In other words, they want to shop through the online means by sitting at any
corner of their home, office, college or any place and at any point of time. Many of the
customers are not willing for the brick and mortar stores. So, ALDI needs to expand their
marketing operations from the physical to the online sites as well. This is one of the major threats
on part of ALDI that it lacks in giving the customers a complete shopping experience.
Multi channeled groceries
On the other hand, more and more grocery sellers are becoming multi-channeled by
establishing their business online. They are creating this as an alternative to the traditional kinds
of brick and mortar supermarket chains that they have. These are basically the multi-channel
grocery shopping systems that are gaining large-scale popularity. The number of customers it is
attracting is increasing day by day. This is becoming even more popular because smartphones
have become one of the basic necessaries of life. This is evident from the huge crowd that
gathered outside the Apple stores for days or even weeks for being able to purchase the latest
iPhone or the iPad. So, smartphones with the latest technology have become one of the major
trends of the modern day scenario.