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Report on E-Business Applications

6 Pages1133 Words264 Views
   

Added on  2020-04-07

Report on E-Business Applications

   Added on 2020-04-07

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RUNNING HEAD: E-Business ApplicationsE-Business ApplicationsIGA (Independent Grocers Alliance)
Report on E-Business Applications_1
IGA1ContentsIntroduction................................................................................................................................2About IGA (supermarkets).........................................................................................................2IGA Online Experience..............................................................................................................2Conclusion..................................................................................................................................4References..................................................................................................................................5
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IGA2IntroductionRetail Business is in its big transformation phase. From offline to online, the businessmodel is now more concerned about customer engagement and impacted by the huge datagenerated by customer during the purchase process (So et al., 2016). In this context, IGA(Independent Grocers Alliance) is an important example as it has adopted offline and onlinechannel and redefining the high tech mix of Omni-channel retail.About IGA (supermarkets)IGA is an USA supermarket brand established in 1926 and operating in more than 30countries. It works on franchise model. In Canada, it is supplied by Sobeys and in Australia itis owned by Metcash. The alliance includes about 5000 supermarkets all over the world.IGA, after a long journey from 1926 to 2010; it went digital in 2011. IGA stores gotpersonalised website and mobile application with in built feature of progressive shoppermarketing tool. IGA banner includes different other brands like IGA-extra, IGA-express andIGA-mini. After introduction of online grocery shopping, the revenue of IGA has increasedby 15%. In 2015, IGA launched a brand new version of online grocery (IGA, 2017). IGA Online ExperienceThe online grocery journey of IGA had started long back in 1996 in Canada, inQuebec. Then at first go, 50 stores participated in that project and within first week 50 orderswere filled online. Now, in Canada, over one million orders are filled every year. There is adedicated team working for ensuring the better experience of online grocery at IGA. Theyfocus on the better delivery of grocery items at customer’s doorstep. IGA, through theironline mode always showcase local producers and made shopping experience morepersonalised and convenient. In an era where being digital was considered be to out ofconsideration zone, IGA has introduced it to retail business and got the first mover advantage
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