E-business E-business E-business Executive Summary of Slices Restaurant

Slices is one of the significant restaurant in the food and beverage industry that provides healthy and tasty food products to the consumers in all over the world. Executive summary 2 Current strategy 4 New business strategies 7 Recommendation 9 Conclusion 10 References 12 Current strategy The organizational structure of the Slices restaurants is unique and effective. It is noted that Slices restaurants provides healthy food and services to the people in United Arab Emirates. Let’s talk about the technology, it has been found that Slices uses advanced

Running head: E-business
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Executive summary
The below mentioned report is the second part of the task. The first assignment outlined the
information and facts about the strategies and core values of Slices restaurant. Slices is one of the
significant restaurant in the food and beverage industry that provides healthy and tasty food
products the consumers in all over the world. With effective strategies, the restaurant has been
able to strive with competitors in the UAE market. Here is the discussion about the part two of
the task. It discusses about the current strategies of the firm. It tells that how Slices gain
competitive benefits by using effective and dynamic strategies within the organization. Apart
from this, it describes the business canvas model, and benefits of the strategies to accomplish the
desired goals and objectives. The paper explains that how Canvas model helps in making new
action plan in the global market. More detail of the paper has been discussed below.
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Table of Contents
Executive summary.....................................................................................................................................2
Current strategy...........................................................................................................................................4
New business strategies...............................................................................................................................7
Recommendation.........................................................................................................................................9
Conclusion.................................................................................................................................................10
References.................................................................................................................................................12
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Current strategy
The organizational structure of the Slices restaurants is unique and effective. The managers lead
the overall operations and activities of Slices. It is noted that Slices restaurants provides healthy
food and services to the people in United Arab Emirates. It also take cares the health and choices
of the consumers in the marketplace. Slices restaurant was started by support of Abu Dhabi’s
Khalifa fund that is one of the biggest government entities in Abu Dhabi (Al-Jenaibi, 2013).
Along with this, Slices restaurant is also contributing in the success and growth of the country.
The buying behavior of the people helps in increasing and maximizing the profitability of the
restaurant. Let’s talk about the technology, it has been found that Slices uses advanced and latest
technology within the organization to attract and retain maximum number of customers in UAE.
In today’s modern world, Slices offers fresh, healthy and delicious food to the consumers in the
country. The country has introduced federal law and legislation in order to protect the
environment of the country. Besides this, it is analyzed that restaurant also focuses on the
effective sustainability in the marketplace (Patel, 2012).
From the first part of the assignment it is analyzed that the organization is not well known in the
country worldwide. The organization is involved in the business activities and operations of
providing delicious and tasty food in the marketplace (Passarinho et al, 2014). The first part of
the assignment outlined information about the various strategies and approaches of Slices
restaurant. The SWOT analysis was discussed in the first part of the assignment which is one of
the significant strategies of Slices restaurant. Pestle analysis provides information about the
market and competitors. This analysis also explains the favorable and unfavorable conditions of
the external environment (Grade, 2013). Besides this, marketing trends and technology can be
evaluated and measured with the help of this analysis. The pestle analysis includes political,
economic, socio-cultural, technology, legal and environmental factors. The political factor is the
biggest factor that could hamper the success and growth of the firm. Apart from this, it has been
noted that UAE is strong country in terms of economy and socio-cultural factor. The purchasing
power of the customers is high and strong in UAE market. Therefore, the restaurant can gain
various advantages in the global market. Along with this, the company can increase and enhance
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the sales and revenue in the international market (Sherif, 2013). After the various researchers, it
has been noted that people of the Abu Dhabhi are very rich and they maintain a strong goodwill
in the rivalries market. They live happily and luxurious life in the United Arab Emirates. They
keep large amount in hand to buy the products and services in the UAE market. The legal system
and environment of the country is strong and unique to attract the large number of the customers
in the marketplace. Slices restaurant also focuses on the environment sustainability and corporate
social responsibility to stand out against the competitors (Zamberi Ahmad and Ahmad, 2016).
Additionally, it has been noted that Slices uses effective leadership styles within the organization
to meet the long term goals and objectives. A sustainable human resource management is
developed and built by the company to enlist the potential and capable workers for performing
roles and responsibilities in UAE market. With effective HRM, the restaurant can check and
evaluate the efficiency and effectiveness of the workers to beat the competitors (David, 2011).
On the other hand, porter five forces model was used by the restaurant in first part of the
assignment to stay in the competitive market. The porter five forces model provides competitive
benefits to the firm by analyzing and measuring the plans and strategies of the rivalries. It has
been noted that there is high competition exist in the food and beverage industry in UAE that
may influence the progress of the firm. Furthermore, the bargaining power of suppliers is high in
United Arab Emirates country that could affect the organic products and raw material in the
marketplace. Additionally, the bargaining power of buyer is high because they purchase unique
and effective products in the marketplace. In addition, the threat of new entrants is also high and
immense in the United Arab Emirates. In UAE, there are ample of companies who produce
delicious and healthy food products for the consumers. Thus, it affects the success and revenue
of Slices restaurant. On the other hand, many companies in UAE produce similar products as
compared to Slices restaurant that may affect the quality and features of the products in the
country. Slices differentiate the prices of the products from the competitor’s products (Galizzi,
and Venturini, 2012).
Moreover, core competencies are effective strategies that are implemented by Slices at the
workplace. The core values of the firm are unique and effective that includes the delicious food
and meals. Due to effective core competencies, the restaurant has been able to expand and
flourish the business activities and operations globally (Johnsson-Sederholm and Du, 2016). The
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core values of Slices restaurant include integrity, dignity, accountability; patience and customer
service that make distinguish the restaurant from the competitors. Having unique and effective
core values, Slices has been able to maintain reciprocal and effective relationship with vendors
and suppliers in the country (AbTalib, 2017). Besides this, unique and latest technology and
resources that are used by Slices also provide competitive benefits to the organization in the
marketplace. The current competitors that are become the cause of tough and high competition in
the market including KFC and McDonalds. All these competitors affect the selling activities of
Slices restaurant globally. It has been studied that Slices also uses marketing and product
development strategies to destroy the competitors in the international market. This will also help
the restaurant to retain better and strong position in the UAE market. Promotional and
advertisement strategies are also initiated by Slices restaurant within the organization to promote
the food products (Belasco, 2014).
From the above mentioned analysis that is done in the first part of the assignment, it can be noted
that Slices restaurant is currently involved in the domestic as well as international market to stay
in the competitive market. In today’s era, the organization has an opportunity to expand and
flourish the business operations in the global market. But due to high presence of competition,
the company is failed to gain long term profits and returns. It is studied that Slices uses high
quality of products with unique features to make a excellent goodwill and image in the minds of
the consumers (Sigala, Christou and Gretzel, 2012). It will help to attract premium clients
worldwide. It is stated that employees of the restaurant serve to the customers in a hassle free
manner that could help to maximize and boost the outcomes of restaurant in the UAE. Currently
Slices restaurant engage in catering and retail business as well therefore, training and
development coaching and learning is provided by the restaurant to serve the customers in an
effective way (Johansson‐Sköldberg, Woodilla and Çetinkaya, 2013). It shall be analyzed that
cost differentiation strategy is initiated by the firm to make control on the cost of the products.
Also, it will help to set the appropriate prices of the healthy and delicious food products. All
these strategies are being used by Slices restaurant to cope with competitors in United Arab
Emirates market (Amit and Zott, 2012).
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New business strategies
Some of the new business strategies that should be initiated by Slices restaurant to gain
competitive benefits in the market are detailed below.
Online sales strategy: It is one of the significant strategies that shall be used by Slices restaurant
within the organization. This will also help the restaurant to increase the online sales the products
and services. By using online sales strategy, the Slices restaurant has been able to improve and
enhance the eating habits of the students as it will also help attract wide range of student in the
United Arab Emirates market. The online business strategy provides a digital media platform for
selling the food and organic products (Cautela, Pisano and Pironti, 2014).
Diversification strategy: This is one of the effective and dynamic strategies for Slices restaurant
in the UAE. To initiate the organizational changes, the restaurant should focus on the diversify
strategies within the organization (Alam et al, 2013). It has been noted that Slices restaurant has
been able to differentiate the products and services to the customers. Under this strategy, the
company should conduct marketing campaigns and programs to encourage the maximum
number of the consumers (de Pablos et al, 2011).
Competitive strategy: To implement the organization changes at the workplace, the company
should focus on the competitive strategies to flourish the activities and actions in the market. The
company with effective management helps in creating a unique image in the eyes of the
consumers. It has been noted that Slices restaurant should focus on the competitive strategy to
eliminate and reduce the competition from the community and it declines the risks and
challenges of the market (Geissdoerfer, Bocken and Hultink, 2016).
Expansion strategy: The Company Slices uses market expansion as the business strategy to
expand their service to the customers into different area along with Abu Dhabi. The company
managers think that this strategy will be helpful in creating more leads for the food and
beverages they sell. The e-business strategy proved very much useful for Slices to cope up with
the competitors of the market. It is important for the company to understand what actually
customers demand for. Not all customers have the same requirements. Some need good quality,
some require affordable price and so on.
Tangible and Intangible Benefits-
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When the company Slices has adopted an appropriate business strategy so now is the time to
calculate the benefits that the company will have. The benefit for any organization is counted by
measuring its tangible and intangible benefits. Both of these have their different definitions and
uses for a company like Slices.
Tangible Benefits Intangible Benefits
These are such types of benefits which are
measured as a quantity. Like a company’s cash
flow can be known using tangible benefits.
These usually determine the monetary benefits
that they company have when a ceratin
business strategy is implemented by a firm.
On the other hand, intangiblebenefits are the
non-profit benefits in terms of money that a
company achieves. These include the increase
in number of sales, proper management of
resources, attaining competitive advantage and
so on.
Following are the tangible and intangible benefits that Slices has achieved-
 The cash flow has been increased to 20% since the year 2012 when the company started
their first online website.
 The company earned profits on every home delivery option accepted by a customer
 There are more than a hundred employees working in Slices with numerous clientele
across Abu Dhabi
 The business continuity and disasterrecovery plan has been developed to ensure success
in worst scenarios that the company might face
 Slices has received across a million social media engagement for their services which is a
great achievement for the company
 The personnel of the company is now managed properly. Staff training is provided
specially to the new employees to efficiently handle the requests made by a customer.
 Company’s website allowed customer to interact directly with the staff members online
rather spending much time on travelling to the restaurant
 Stock and inventory management is done effectively. Now, there is an automatic system
instead of manual system to monitor and control the business processes.
 Users of the company can easily send or receive information at a faster rate. Earlier the
staff members used to communicate verbally or by a written documents which was
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difficult to manage. Therefore, automated processes provided easy accessibility of the
business operations for the staff members.
 Strategic planning can be done effectively as the market analysis can be done with
analysis the traffic received over the company’s website.
Recommendation
An action plan is developed by the companies to design an appropriate schedule of business
activities that needs to be followed strictly. Action plan involves the key issues that are faced by
the company. Action plan is based on the strategic planning that is done by the managers of a
company to ensure that each customer request will going to be fulfilled without any disruption of
business processes.
Business Strategy- the finances and marketing data is managed by using the website of Slice. It
helps in gathering sufficient amount of information required to construct a business strategy
Operations Strategy- the operations that were performed to handle customer’s request has to be
enhanced weekly or within 15 days as required. Track of cost will be done by specific number of
employees.
Tactical Objectives- the company’s goals and objectives should be stated before developing an e-
Business Strategy. This will help the company to understand the market trends for the growth of
their current business.
This action plan describes about the business activities that need to be performed by Slices. It is
recommended to the company that they should follow this action plan and keep on updating the
operations according to the market requirements. It is also recommended for the company to
secure their website from intruders by using different security policies that are available in the
market.
Roadmap
The e-Business strategy implementation describes about the business structure that is designed to
achieve targeted goals of a company. Slices want to reach out for more number of customers in
the best way possible. Therefore, they have used the e-Business Strategic plan to improve their
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sales and marketing process. This also involves the activities based on market research because
to know about what is trending in the market. The brand strategy, competitive research and other
market research criteria is taken into consideration (Grade, 2013).
1. Vision- company has reduced their prices on some of their food products
2. Mission- Company is looking forward to attain competitive advantage in the market.
3. Objectives- to develop an effective e-Business Strategy to increase sales
4. Value Creation- the tangible and intangible benefits of the company Slices needs to be
increased at any cost.
5. Target Segment(s)- target segments should be like first suppliers, then customers and
later the external stakeholders.
6. Privacy, ethical and legal issues- Government policies changes with the change in
Government, therefore, Slices have to assure that they have proer disaster recovery plan.
7. External Partners- more number of suppliers and sponsors can be contacted so that new
leads can be generated.
8. Organisational Model- As discussed above, the business operations needs to be
improved. The employees have to generate better ideas to make their business more
efficient.
9. Revenue and Cost Model- unlike SWOT analysis, an analysis will be done for the factors
affecting growth of the Slices’s business.
10. Strategy Alignment- the current marketing strategy of the company is not providing
better results which need to be enhanced a bit. Priority should be given to providing
better quality food to customers and then on anything else.
Conclusion
From the above analysis, it can be concluded that Slices can attain success and growth using the
effective business canvas model and action plan in the competitive market. By initiating the core
values and competencies, Slices has been able to reach its target market effectively and
strategically. The above analysis shows that how restaurant uses e-business strategies to make
dynamic image in the UAE market.
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References
Slices 2015, Healthy and Fresh Food for Student, Slice[online] Available from 14th May April
2018, [Accessed as on http://slices.ae/].
Al-Jenaibi, B., 2013. Satisfying public relations: The promise of social media in the
UAE. International Journal of E-Adoption (IJEA), 5(1), pp.1-16.
Patel, S., 2012. Food, health and agricultural importance of truffles: a review of current scientific
literature. Current Trends in Biotechnology and Pharmacy, 6(1), pp.15-27.
Passarinho, A.T.P., Dias, N.F., Camilloto, G.P., Cruz, R.S., Otoni, C.G., Moraes, A.R.F. and
Soares, N.D.F.F., 2014. Sliced Bread Preservation through Oregano Essential Oil‐Containing
Sachet. Journal of Food Process Engineering, 37(1), pp.53-62.
Grade, G.B., 2013. Global Business Situation And Opportunity Analysis. Growth, 4(Q1),
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Amit, R. and Zott, C., 2012. Creating value through business model innovation. MIT Sloan
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