This document discusses the privacy concerns and data collection in E-Business. It explores how internet service providers trace web data and the potential impact on user privacy. It also examines the types of data collected by websites, such as clickTracks and coremetrics, and how this information is used for business analysis. Additionally, the document addresses the need for users to be informed about the data they are sharing and suggests means for data encryption. Finally, it discusses the importance of this information for organizations in terms of understanding customer behavior and formulating business strategies.