Current Operational Position of Amazon Australia

Running head: E-BUSINESS
E-BUSINESS
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Table of Contents
Introduction:...............................................................................................................................2
Current operational position of Amazon Australia:...................................................................2
AI needed for the business survival:..........................................................................................3
Use of AI in the Amazon:..........................................................................................................4
Article review:............................................................................................................................5
Conclusion:................................................................................................................................7
References:.................................................................................................................................8

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Introduction:
The prioritising operational is similar to the prioritising the consumer experience as
well as this is or so much critical for ensuring that the company maintains trust in the market.
The purpose of this paper is to discuss about the present operation of Amazon Australia. The
paper will also elaborate the importance of AI in the survival of the business. The mission of
Amazon is for selling the own products of them as well as for setting the own pricing of
them. At present it costs around 49.95 dollars for all of the retailers for selling on Amazon
Australia (Sanders et al.,2017). Amazon is the fourth most valuable organisation that is
publicly traded and it is behind Alphabet, Microsoft and Apple. The company has open
around 2400 sqmt. Fulfilment centre at Melbourne as well as they have purchased a location
in the South West Sydney that is the second location.
Current operational position of Amazon Australia:
In terms of fulfilment, there are basically two options that are available, one of them
is shipping the products to the consumer or shipping the product the to the warehouse of
Amazon by the fulfilment the trough the programme of Amazon as well as let them take care
of the customer service and shipping (Sonter et al., 2017). The director of operation of
Amazon says, “This is just the start, over time, we will bring thousands of new jobs to
Australia and millions of dollars of investment as well as opening up the opportunity for
thousands of Australian businesses to sell at home and abroad through Amazon
Marketplace.” The Amazon Australia is currently offering the prime program that is so much
popular, it is including free of cost shipping to all of the products. However, for the non
prime consumers free shipping is also available but a condition is existed there, if the order
will be more than 49 dollars. On the other side, in the market of US, 63 percent of the
consumers are prime members. The retail market in Australia is having an estimate of twenty

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billion dollars. In Australia, the business strategy of Amazon is consisting to focus on the
investment in the technologies as well as enhancement in the applications that are logistic in
type. The business strategy of Amazon Australia is also to improve the Web service of them
through the fulfilment in the capacity of them (Stewart et al., 2015). The Amazon Australia is
making investment in the drones and robotics technologies for the past decade as well as it
has acquired most of the patterns of them. Overall, the response that has come against the
Amazon Australia is that most of the retailers have made a complaint against Amazon that
the poor selection of the items, poor selection of pricing options as well as the retailers are
not impressed with the American megalith that is hitting the ground of Australia.
AI needed for the business survival:
Amazon Australia is researching on the drones for the initiatives of them as well as
for the future services for the drone based deliveries. The organisation recently has filed
many of the drone patterns on the package of the deliveries, parachute of the packages as well
as an airship warehouse that is floating. The Amazon is also having patterns design of drones
for better secure landing, manoeuvring as well as for the long flights. The AI is one of the
toughest areas where the despite is having most of the competitors that has been got by
Amazon is a big draw (Moura et al., 2016). The company is focusing continuously on the
machine learning and Artificial Intelligence for enhancing the experience of the customers.
The segment Amazon Web Service as well as the venture of this that is the Alexa Internet is
one of the biggest parts of the investment of them in the Artificial Intelligence. The
partnership of Amazon with Microsoft can also ensure that the collaboration for the research
in the Artificial Intelligence where the personal assistants of them such as Alexa and Cortana
would communicate with one another as well as this will provide best services to the users. It
has been announced by Amazon that the strategy of Alexa everywhere in the year 2017 as