E-Business Transforming Operations in Hilton and Travelodge

E-Business Transforming the
operations in Hilton and Travelodge
Introduction
• The emergence of technology transforms businesses operations
• Technology helps create a high levels of efficiency in the market.
• Technology has led to development of e-business model
• E-business shapes and transforms the way the hotel industry is
transacting its business.

Introduction Contd...
• The development of e-business led to increased business
competition.
• Hilton and Travelodge have integrated e-business in their
operations.
• The business environment is ever-changing demanding business
flexibility.
• Globalization drives the need for customized and standardized
services within hospitality industry.

What is E-business?
• E-business explained as the process business through the internet.
• For example, a firm can use software such as ERP to do its
business.
• The business environment keeps advancing every year and new
ways of doings business emerge.
• E-business offer solution serving the customers and increase
customer experience.

Role of E-business in the hospitality
industry
• Selling goods and services to clients
• Procuring items from the suppliers
• Marketing of products and services in the firm
• Control of inventories in the company
• management of the overall customer services

E-business in Hilton Hotels
• Hilton Hotels adopts e-business as a competitive strategy in the
market
• The technology-driven technique offers competitive advantage that
will ensure that Hilton serves the needs of the clients.
• The mission of Hilton Hotels is to create a high level of customer
experience, remain hospitable and create value for its owners

Online Booking in Hilton Hotels
• Hilton allows customers to make online room booking
• The clients pay deposits for the reserved rooms
• Data maintained by the firm for referral
• The rooms vary depending on the place of location