E-Business Models: Impact of Social Media, ROI Metrics, and Measuring Process

Running head: E-BUSINESS MODELS
E-Business Models
Name of the Student
Name of the University
Author’s Note

1E-BUSINESS MODELS
Table of Contents
1. Introduction..................................................................................................................................2
2. Discussion:...................................................................................................................................2
2.1 Impact of Social media in E-business....................................................................................2
2.2 Effectiveness of Typical ROI metrics on Social Media........................................................3
2.3 ROI Measuring Process for an E-Business............................................................................4
3. Case Study Example....................................................................................................................5
4. Uncertainty..................................................................................................................................7
5. Conclusion...................................................................................................................................8
6. References....................................................................................................................................9

2E-BUSINESS MODELS
1. Introduction
Conceptually, Return on Investment (ROI) could be described as a percentage of the net
output of the project that would be divided by the total input of the project. The input is sum of
all investment such as hardware, software cost. It is used as a measure of performance, which
would be able to scale in order to evaluate the efficiency of an investment or would be compare
the efficiency of different form of investments. IT executives always tries to track down the cash
inflow and cash outflow rates in order to measure the rate of failure or success within their
business. Generally, business executives are depends on the IT employees to calculate the ROI.
However, the real value of ROI cannot be measured as it totally depends on the business goals
and dictate whether the project will survive or perish (Fisher 2009). The impact of ROI within
the use of social media has long term of disagreement, and this would seem to likely become
ever more so, with the equally lightning spread of both savage cuts and use of social media
within the estimated budget of the sector of business.
2. Discussion:
2.1 Impact of Social media in E-business
The market of E-Business is growing rapidly in recent years. There is a huge level of
competition within the existing market. The use of social media has been a common place to
advertise and target customers who make use of the e-business platform for enhancing their
quality of the business and gaining huge level of profits within the business. With the help of
social media platform, the customers are interacting with the actual product. USMRW (Universal
McCann's Social Media Research Wave) had circulated a survey report where the analyzed
approximately 17000 internet user in allover 29 countries. The report shows that social media
can impact dramatically on the reputation of the brand. 34% post associates with brands and