E-Business: PESTLE and 5 Forces Analysis, Core Competencies, and Strategy Recommendation

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Running head: E-BUSINESS
E-Business
Name of Student
Name of University
Author Note

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E-BUSINESS
Table of contents
PESTLE analysis........................................................................................................................2
5 forces analysis.........................................................................................................................3
Core Competencies....................................................................................................................4
Strategy Recommendation.........................................................................................................4
Bibliography...............................................................................................................................6

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E-BUSINESS
PESTLE analysis
The PESTLE analysis is done to identify the external threats that may affect the
business (Srdjevic, Bajcetic and Srdjevic 2015, p.3379). These consist of the analysis of the
business environment in which an organisation functions. The components of PESTLE are
analysed taking into consideration the situation that Slice faces.
Political: The political factor in the UAE in terms of maintaining the health of the
people is low. Thereby, the Government can have to undertake few actions that may affect
the functioning of the company. The political factor of UAE is that it provides opportunities
for market growth only if it does not have a negative impact on the environment and social
life. Slices is a Government entity and thereby can get an advantage in the business market.
Economical: UAE boasts a strong economic presence and due to this, companies
established in the UAE do not have to bother with the fluctuation in the economy. Hence, the
economic factor can be of assistance to Slices, as the company is new and the investment by
the company on the stakeholders has a positive impact.
Social: UAE is rated as the fifth fattest country in the world. The excess consumption
of fast food in the world may be the reason for the increased health problem. Despite this, the
people of UAE have a strong response to the new company and the products manufactured by
it. The recorded revenue of AED 3,800,000 of the company in the first year indicates the
passion of the consumption of the fast food of the people.
Technological: The technological factor in the UAE is high and the companies in the
country use high-tech technology to continue its operations. The network of the supply chain
that the company have built indicates the requirement and effects of technology in the
company.