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Search Engine Optimization and Relevance of ADWords for Online Advertising of a newly created webpage for James Cook University

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Added on  2019-11-26

Search Engine Optimization and Relevance of ADWords for Online Advertising of a newly created webpage for James Cook University

   Added on 2019-11-26

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Running head: E-BUSINESS PLANE-BUSINESS PLANName of the StudentName of the UniversityAuthor note
Search Engine Optimization and Relevance of ADWords for Online Advertising of a newly created webpage for James Cook University_1
1E-BUSINESS PLANEXECUTIVE SUMMARY:Aim of the report is to understand search engine optimization and relevance of ADWords andto draw a campaign plan for online advertising of a newly created webpage for James CookUniversity based on the knowledge. The IT department wants to use Google ADWords inorder the market the newly launched web page offering bachelor course for informationtechnology. Therefore a Google ADWords search network campaign plan has been designedin the following report. The report concluded that planning of ADWords is critical as it isassociated with various factors like keyword bidding and others. Successful attempts of thesestrategies can popularise a web page within a short interval of time.
Search Engine Optimization and Relevance of ADWords for Online Advertising of a newly created webpage for James Cook University_2
2E-BUSINESS PLANTable of ContentsIntroduction:...................................................................................................................3A Business Profile:.........................................................................................................3Webpage Overview:...................................................................................................3B SEO and User Friendliness:........................................................................................5C Proposed ADWords Strategy:....................................................................................6ADWords:..................................................................................................................6Promotion of ADWords:............................................................................................7ADWords Campaign of James Cook University:......................................................7Conclusion:....................................................................................................................8D References:.................................................................................................................9Appendix:.....................................................................................................................11
Search Engine Optimization and Relevance of ADWords for Online Advertising of a newly created webpage for James Cook University_3
3E-BUSINESS PLANIntroduction:Internet is the market of information now-a-days. A webpage contained in a website, displays various set of information of different format like textual, graphical and audio-visual. Specific information of any organisation is displayed in specific web pages. A webpage needs to be optimized for better search engine result. People all over the world generally use some common and most famous search engines like Google to find out information. Better optimization places the website and the webpage higher than the other results. Google.com is the leading search engine in the world. From any country one can get information by accessing it via Google. Any organisation can submit its content to Google accepting the terms and condition. It is the general method for promotion of content or information now-a-days. For this discussion, a webpage www.jcu.edu.au is related with information technology of James Cook University is chosen that displays the content related to the IT Bachelor course in that university ("Bachelor of Information Technology", 2017). There is a requirement to improve the search engine optimization for the webpage and the Head of the IT department is in need of a 3 weeks ADWords marketing plan within the cost of $250.The purpose of this study is to understand the requirements and develop a perfect ADWords marketing plan within the budget for improved search engine optimization and Google ADWords campaign.A Business Profile:A webpage is a Hyper Text Mark-up Language formatted document that is displayed via website. It can be opened from an internet browser using specific URL address (Moreno & Martinez, 2013). The contents of a webpage are certain information, different advertisements, links for file sharing to social networking sites and most of all an option for search.Webpage Overview:The second oldest public university in Queensland is James Cook University. The university has its campus and study centres in various cities of Australia. Undergraduate and
Search Engine Optimization and Relevance of ADWords for Online Advertising of a newly created webpage for James Cook University_4

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