E-BUSINESS REVENUE MODELS - An Overview

Running Head: E-BUSINESS REVENUE MODELS
E-BUSINESS REVENUE MODELS
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E-BUSINESS REVENUE MODELS
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Conclusion..................................................................................................................................7
References..................................................................................................................................8
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E-BUSINESS REVENUE MODELS
Introduction
With increase in advancement in technology sector, digitalization has become more
common in the recent days. This brings into the picture E- Businesses or E- Commerce,
which has seen a major hike in the demand of online products. E- Business is the act of
selling your goods or services in the online platform and earning revenue from it. These
practices have developed a digital space that has initiated flexible ways to earn revenue from
e commerce models and reach their targeted customers in lesser time and cost. This paper
aims to discuss the concepts of E- Business revenue models and its types. A detailed analysis
is provided about the pros and cons of the E- Business Revenue Model.
Discussion
E- Commerce businesses or E-Businesses can be defined as the act of making revenue
through trading goods and services with the help of internet over the digital marketplace. The
online platform is usually developed with a help of websites which are secured and accessible
from phones or laptops through an internet connection.E- Commerce businesses have various
online models depending on their revenue mode. In simple words, E-Business revenue model
can be defined as the total revenue or amount of money generated by the company from
trading its goods and services (Markides & Sosa, 2013).There are various ways through
which the company can earn revenue from E- Businesses such as advertising, online selling,
affiliate marketing and many more. Although the industry is open to any kind of upcoming
new revenue model, as of now there are five main E- Commerce or E-Business revenue
model in the industry.
Advertising Revenue Model
Usually, advertisers use the medium of online marketing platform by putting up their
advertisements on website that has huge traffic who regularly visits or shop from the
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