E-Business strategies Assignment PDF
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Added on 2021-05-30
E-Business strategies Assignment PDF
Added on 2021-05-30
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E-Business strategies 1E-BUSINESS STRATEGIESNameDepartment:School:Course:Date
E-Business strategies 2Executive summaryFor the last few decades, most organisations across the globe are striving to counter the threat of competitive business environment resulting from global changes. The environment is becoming more competitive and aggressive due to globalisation. To survive in such an environment, a business must plan and lay down comprehensive profit-oriented strategies that aim at ensuring survival in the market. A strategic plan should contain proposed strategies, a target market and the type of competitive benefits that an organisation can derive from such strategies.There is an increase in the number of companies offering the same products or services within a given sector of economy. Thus, competition becomes very stiff calling for a strategic and effective management to develop various strategies aimed at countering such competitive threats. Consequently, the organisational management should look for what they can offer differently in the best way possible to beat its competitors. Before engaging in strategy implementation certain strategies, the organisation must analyze its current state and compare itself with the existing competitors and make recommendations based on what they can do best to stay ahead of the rival businesses. Therefore, most strategies are aligned to the current business environment which should be analyzed to establish what can be done best to achieve thetarget goals and objectives. This report seeks to analyse the current situation of Slices, a restaurant offering affordable healthy foods in UAE. The report looks into its current strategies and newly proposed strategies that an organization need to initiate and implement for the purposeof gaining a competitive advantage. Finally, the report will seek to analyze the financial capability of the organization and the benefits an organisation can derive from the planning and implementation of new strategies.
E-Business strategies 3E-Business strategiesAbout the CompanySlices is a restaurant offering affordable health food in UAE. It was established by four Emirati friends who sought to enter the food industry in a unique way by offering fresh, healthy and quick food to learners and corporate executives at competitive prices. The company deals with products ranging from sandwiches, soups, smoothies and organic salads.Slices commenced its operations in January 2012 in Abu Dhabi in UAE. Currently, the company operates two catering contacts and four retail outlets spread across the country. The company has a total number of 35 employees who are generally young and energetic. The organisation is fully funded by Khalifa Fund, a government entity aiming at supporting young entrepreneurs and offer room for growth. The core values and principles that guide Slices include: consistency in creating good customer relationships, environmental conservation, supporting the community, continuous performance improvement, offering unique healthy and cheap products, encouraging employee productivity and creating a long-lasting and improved supplier relationships.Analysis of Slices current situationPESTEL AnalysisPolitical factors: Looking at the political factors, UAE is enjoying a good political environment which allows growth of small companies like Slices. For instance, government policies like the introduction of Khalifa Fund has given young entrepreneurs owning Slices an opportunity to grow (Dobrivojevic 2013, pp. 365).
E-Business strategies 4Economic factors: The country has a well-established and growing economy which offersthe company an opportunity to grow and become one the most performing company in food and catering industry. Thus, the company can take advantage of the growing economy to diversify their services and grow tremendously.Social factors: The Company has a well-established community initiative policy and CSRstrategy that help the company to establish goodwill with the community around it. Such initiatives include “No Food Goes to Waste” and “The Slices Health Drive”. The company has also strived to be environmental friendly thus ensuring that it relates well with the community around it. The company also supports the employment for young, energetic and educated people from within the localities (Dobrivojevic 2013, pp. 365).Technological factors: Despite the influence of global technological advancements, the company has not been able to use any technology-aided systems to run their activities. For a company striving to succeed in the contemporary business environment, the use of technology inits operations has become a necessity. Thus, failure to utilize technology in its operations remain one of the company’s weaknesses.Ecological factors: The government has set some provisions that seek to compel the businesses to remain environmentally friendly within the area where it operates. Slices has strived to observe that by initiating rules that observe low energy consumption and environmental pollution. Legal factors: There are legal requirements to guide and lead the organisational operations. Some of these include equal access to employment opportunities, environmental conservation and CSR. The organization has remained socially ethical by undertaking some
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