E-Business Strategy Assignment

Added on - 21 Apr 2020

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Running head: E-BUSINESS STARTEGYCase Study- Online Clothing Store named “Style Loft”Name of the StudentName of the UniversityAuthor’s Note
E-BUSINESS STARTEGY1Table of Contents1. E-business Strategy......................................................................................................................11.1 An analysis of the marketplace chosen..................................................................................11.2 A description of the business its objectives and strategies....................................................21.2.1 Description of the business.............................................................................................21.2.2 Objectives.......................................................................................................................21.2.3 Strategies of the business................................................................................................31.3 The structure of the website...................................................................................................4References........................................................................................................................................5
E-BUSINESS STARTEGY21. E-business Strategy1.1 An analysis of the marketplace chosenTheOnline Clothing Store named Style Loft wants to develop its business with the helpof the website that is implemented. It is identified that before designing as well as developing thebusiness, it is quite important to analyze the selected marketplace of the business. The factorsthat are required to be analyzed for ensuring that the selected marketplace for the business isappropriate are provided below:Market segmentation:The Online Clothing Store named Style Loft mainly focuses onthe marketing activities for reaching more number of people in the marketplace (Velasquez andMeunier 2017).The market research mainly reflects that most of the clothing store utilizes e-commerce website and as a result the organization wants to design and build a website so thatthey can give tough competition to other competitors.Target market:The Online Clothing Store named Style Loft wants to select the targetmarket where they can get large number of customers for flourishing their business (Vecchiatoand Tempesta 2015).It is identified that setting a website will provide proper platform for thepeople to select clothes as per their choice at proper reasonable cost.Market need:General trend in fashion plays an important role in attracting peopletowards style as well as designing of clothing in order to look good (Elsalamony 2014).Inaddition to this, the customers does not want to spend much time for shopping as a result e-commerce website plays an important role as with the help of it, the customers can easily shopand can select items or products of their choice.
E-BUSINESS STARTEGY3Competition:It is identified that the competition in the market is quite high as all theclothing stores are providing proper quality of products with the help of e-commerce website.Thus it is quite important for Soft Loft to design and build proper website (Schmidt, Spann andZeithammer 2014).1.2 A description of the business its objectives and strategies1.2.1 Description of the businessThe clothing store “Style Loft” is one of the trendsetting clothing stores that help inoffering high rate products as well as exceptional customer service to shoppers. The store helpsin providing different styles of apparel that generally suits the style of the people in a very muchreasonable price. In spite of this store faces huge competition from its competitors due to beabsence of e-commerce platform. In order to resolve this issue, the higher authorities of thebusiness want to design and build a basic website for the store. Moreover, with theimplementation of website, the store wants to create reliable as well as frictionless e-commerceecosystem that helps in creating proper life-changing experiences to the customers.1.2.2 ObjectivesThe objectives are as follows:To implement website for providing reliable as well as frictionless experiences to thecustomersTo expand the business of the clothing store world widelyTo attract large number of customers for flourishing the business of the store1.2.3 Strategies of the businessThe strategies of the business are as follows:
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