E business systems Assignment PDF

Running head: E BUSINESS SYSTEMS
E business systems
Name of the student:
Name of the university:
Author Note

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Week 3: Building an E-commerce Presence
3.1. Developments in e-commerce:
To maximize the customer experience, Turban et al. (2018) have drawn the example that the
recent development where the world has been more comfortable with online shopping. However, as
an internet retailer, businesses have disadvantages such that no one can physically investigate the
products. This emptiness can be filled up with detailed product descriptions and more bullet points
that detail the specifications at once.
3.2. Some ecommerce strategies:
According to Grbovic et al. (2015) establishing brand identity is another strategy to create e-
commerce presence that affects organizational outcomes and processes. This includes colour scheme
and logo to a language used and complete website design. Next trust is needed to be built. Here,
individuals never provide credit card information to people that never had confidence in. Then, there
is enabling of searchability. Irrespective of the reason people visit ecommerce site to browse or
search for something, one must do anything to hunt a simple process. Further, the businesses must be
mobile-friendly. Online shopping not only takes place in computers.
Hence they must assure that every customer must have a straight-forward experience. Then
there must be optimising of the checkout process. The organizations must not let their potential
customer fill up their shopping carts to stop because of confusion and complexities. They must check
various steps clear by the help of a progress indicator and help customers to navigate forward or
backward during this process. Again they must design every information forms keeping simplicity in
track. They must ask for needed information and make various errors in entry understandable. They
must move go above and beyond. Here, people have remembered different quality service. In this

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businesses must be investing in hardcore customer service, offering a same-day shipping option
having free shipping, providing an essential gift wrapping and communicating with more personality
and high professionalism mitigating legal, ethical, social and cultural issues.
3.3. Developments of e-business plans:
Further, Wang, Li and Chau (2018) mentioned that the first step writing e-business plan has
been to decide what type of experience has been needed by their online customers. Business must
think about their current state along with their future situations. The e-commerce plans begin with
website goals, and they must find out the targeted customers, their necessities and the ways they can
buy the products from the site. Those primary questions asked and answered early must determine
how much money and tome is needed to maintain and develop the online presence. Secondly, they
must decide what services of products have been offered, how they display and position them and
provide both offline and online purchasing and handle returns and shipping. Moreover, they must not
overlook the necessities of customers to reach those live persons. As they decide to sell online, they
require shopping cart components. These indicate the meanings of handling processing of credit card
and order the organized fulfilment process. At last, they must create any fantastic website. Their
people must not assume that they must find their won. As business needs to develop a constant flow
of traffic to their site, it has been essential to plan and maintain the multifaceted and ongoing
promotional strategy that is carefully targeted to the users.
References:
Grbovic, M., Radosavljevic, V., Djuric, N., Bhamidipati, N., Savla, J., Bhagwan, V., & Sharp, D.
(2015, August). E-commerce in your inbox: Product recommendations at scale.
In Proceedings of the 21th ACM SIGKDD International Conference on Knowledge
Discovery and Data Mining (pp. 1809-1818). ACM.

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Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2018). Business-to-
Business E-Commerce. In Electronic Commerce 2018 (pp. 123-166). Springer, Cham.
Wang, M., Li, X., & Chau, P. Y. (2018). Leveraging Image-Processing Techniques in E-Commerce
Empirical Studies: An Example of Product Photo's Impact on Online Click-Through.

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Week 4: E-commerce Security and Payment Systems
4.1. Strategies of ecommerce and payment systems:
In the current age, online shopping is found to be a popular medium making about 10% of
the sales at any country. Here, e-commerce has been very popular per year. Further, small businesses
have been unable to afford to moss opportunities in capturing sales and customers who are there to
run online stores. As analyzed by Antwi, Hamza and Bavoh (2015), there are different strategies.
First of all, there are stores that are every time open for doing business. Further, there is no limit of
opening hours and the consumers across the world are able to access the sites at their convenience.
Moreover, they are able to purchase with help of eCommerce and payment systems. Further there is
reduction in the overhead expenses. Here the website launching has needed huge investments over
time. The reason is that they have never needed to pay for various utilities, staffs and rents.
Apart from this there have been expanded reach for the international and national audiences.
Different services online have never experiences those restrictions and they are unable to move
towards the audiences.
4.2. Marketing scopes:
Apart from this there are various scopes of marketing identified in the effect analysis of Yang
et al. (2016). Besides, placing the advertisements in different magazines and newspapers, the sites
has been automatically indexed and ranked through various search engines. Asw the quality, content
and navigation of the sites have been active, the search engines revealed that the best business result
in pages. Thus, apart from doing investment on time and energy for smart services, the services are
automatically performed without any cost to the business owners. Apart from it has needed more
intuition has it has come to the habits and necessities of various customers. Performing tasks online

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has helped business to profile consumer on the basis of patterns, regions and keywords and many
more. These targeted particular group has been interested in those services and providing secure,
simple checkouts with various security of eCommerce and payment systems.
4.3. Identification of issues:
Like other technologies, online payment systems have not been devoid of issues. Nguyen and
Huynh (2018) stated that it is a fact that shopping through Internet has been highly popular since it is
easy and affordable. Thus, it should also be kept in mind that it never denoted that eCommerce does
not comprise of any shortcoming and flaw. Moreover, there are various challenges that are been
faced by same kind of companies as the business is done over Internet. Since, e-commerce security
and payment has been protecting against frauds and threats, there have been different security
breaches existing there. Moreover, there have been various challenges regarding online payments
that are been related to shopping at online. All of these have been faults of credit cards, charging
backs and turning open towards the business. Thus opening of any store over the internet has been
very much needed. Today’s customers have been expecting to shop from their mobile phones and
computers at any time period of the day. Apart from this, they have also hoped to able to use
different payment cards in safe and easy to use process of checkouts. In this way, eCommerce
security and payment systems have been functioning seamlessly with the necessities to provide
customers with satisfying experience to shop.
References:
Antwi, S. K., Hamza, K., & Bavoh, S. W. (2015). Examining the effectiveness of electronic payment
system in Ghana: the case of e-ZWICH in the Tamale metropolis. Research Journal of
Finance and Accounting, 6(2), 163-177.

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Nguyen, T. D., & Huynh, P. A. (2018, January). The Roles of Perceived Risk and Trust on E–
Payment Adoption. In International Econometric Conference of Vietnam (pp. 926-940).
Springer, Cham.
Yang, B., Yang, K., Zhang, Z., Qin, Y., & Feng, D. (2016). AEP-M: Practical Anonymous E-
Payment for Mobile Devices using ARM TrustZone and Divisible E-Cash (Full
Version). IACR Cryptology ePrint Archive, 2016, 494.

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Week 5: E-commerce Business Strategies
5.1. E-business plans:
Any good business plan related to e-commerce must cover business and personal aims. Sila
(2015) has compared and explained various types of e-business infrastructure technologies. This
indicates business mission and value that is asked to provide. Then there is an identification of
business objectives that are needed to be achieved and business model that denotes how one must
gain those aims. Then there is a tactical deployment where people need to meet those goals and
marketing goals and requirements. This indicates who must do this and in what way. Further, there is
logistics and fulfilment that manages inventory and getting to those customers. Then there is
financial payments and management that includes security management. Next, it covers social media
where strategies are used to connect with customers. Then there is technology and platform that
determined what requirements does the business need to gain those above goals. Further, there is
mobile commerce and management with management.
5.2. Conducting the plans:
According to Mangiaracina et al. (2015), the strategy tasks includes assuring organizations
know the market. This is the best check in with the targeted customers around the start-up processes
ensuing that the strategy ensures the value that is provided. Then omni and a multi channel are
needed to be considered that denotes what has been vital for customers including physical presence.
Then proper experience must be integrated where customers have felt that they have been dealing
with the business such that every avenue must make final sale must be combined from that view-
point. To deal with that business must consider contents like creating that and keeping that up-to-
dated. Then there is inventory and pricing where fresh inventories and regular must be made. Then

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the logistics must be considered where products must be received for customers along with support
and service where customers can help from. Then there are refund and payment returns that denote
what has been the policy and security that indicates how one can manage credit card and security of
payment. Then the businesses can develop an easy-to-purchase method. This can be done by
minimizing the concerns and clicks of their customers. Then, the localization requirements must
consider where multi-currencies and language requirements.
5.3. Customer relationship personalization and management:
The customer relationship personalization and management are needed to be considered that
denotes one can get and stay connected to the customers. Then they must assure what is selected at
scalable solution and platform. This indicates whether the technology has been growing with the
growth of a business. Then they must ensure that they have their team in place or the support from
families, partners, associates and vendors are present. Next, the marketing requirements and
campaigns are needed to be considered that markets business. Thus the technical skills are
demonstrated by Nica (2015). These are to be integrated into logistics, suppliers and external
systems. This includes what efficiencies are required to assure that the company is focused on rising
in business and never spent time in it on the daily tasks.
References:
Mangiaracina, R., Marchet, G., Perotti, S., & Tumino, A. (2015). A review of the environmental
implications of B2C e-commerce: a logistics perspective. International Journal of Physical
Distribution & Logistics Management, 45(6), 565-591.
Nica, E. (2015). Satisfaction and trust in e-Commerce. Psychosociological Issues in Human
Resource Management, 3(1), 107-112.

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Sila, I. (2015). The state of empirical research on the adoption and diffusion of business-to-business
e-commerce. International Journal of Electronic Business, 12(3), 258-301.
Week 6: E-commerce Marketing and Advertising:
6.1. Digital commerce marketing and strategies of advertisings:
Strauss and Frost (2016) identified various digital commerce marketing and strategies of
advertisings. In the article, the fist point mentioned is the “web-site” itself. It is the primary tool that
establishes the initial relationship with customers. The Website is a significant tool to create the
initial contact with customers. The search engine marketing and advertising allow companies to pay
various search engines to include the index of a search engine. It makes receiving the guarantee that
the company appears in results of different relevant searches. The advertising must be displayed the
key promotional messages that various users responds through clicking over banner following the
link to product offering and different description. The posting of advertising includes rich media,
sponsorships, video advertisements and banner ads. The e-mail marketing has been sent as an e-mail
directly to various kinds of interested users and this has proved to be most effective type as per as
market communications is concerned.
6.2. Usage of e-commerce:
The lead generation marketing utilizes various presences to e-commerce for generating leads
regarding business that can be contacted or converted to customers. The affiliating of marketing
includes the firm putting their banner or logo advertisement to Website of other firms. Here, the
users of that site are able to click through that important affiliated site from here. Next, the viral
marketing is considered. This has been a social marketing involving the customers to pass alongside
marketing message of customers to colleagues, families and friends. The social advertising and

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marketing include the use of a social graph for communicating image images and promote sales of
services and products through the social graph. Further, multi-channel marketing assimilating online
and offline marketing efforts are most effective ones according to Chaffey (2015). Though e-
commerce projects have been highly depending on various communications, the marketing of
communications has been most successful in driving traffic that has included offline and online
tactics. Then there are techniques of customer retention including customer service, customer co-
production, customization, internet-based advertising, one-to-one marketing and personalization.
Examples of this include response systems, intelligent agents, live chats, FAQs and CRMs.
6.3. Some more strategies:
Further strategies of online pricing involve various services and products regarding dynamic
pricing, versioning and free availability. As the organizations understand that they without knowing
what they must do for ecommerce marketing having plenty of ideas. The business must remember
that the first thing they need is to get started. One might-have lot of items on their to-do lists.
However, Wang Cavusoglu and Deng (2016) has pointed out that marketing has been what people
have been getting to their generated sales and ecommerce stores. It can be avoided as the success and
depend upon it. The marketing of e-commerce has been taking little time to get conquered. The
above articles are useful to recognize potential channels, a better understanding of terms that are
related to the marketing of e-commerce and undertake actionable steps. This creates a viable strategy
for a business. As an entrepreneur, a company is liable to develop digital products. They must also
get people to buy them. They must assure that one must feel frustrated while business undergoes
through times without making sales. However, that indicates that one need to redouble the efforts
and seek various other e-commerce strategies of marketing for dominating.

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References:
Chaffey, D. (2015). Digital business and E-commerce management. Pearson Education Limited.
Strauss, J., & Frost, R. D. (2016). E-marketing: Instructor's Review Copy. Routledge.
Wang, S., Cavusoglu, H., & Deng, Z. (2016). Early mover advantage in e-commerce platforms with
low entry barriers: The role of customer relationship management capabilities. Information &
Management, 53(2), 197-206.

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Week 7: Social, Mobile, and Local Marketing:
7.1. Social marketing:
Social marketing is intended to influence change behavior and actions. The actions that are
undertaken as target audiences believe that those benefits they receive are higher than expenses they
incur. Programs affecting operations must be more useful as they are lying by an understanding of
perceptions of targeted audiences of the suggested change. Here, the targeted audiences have been
informing in their opinions and reactions towards marketing efforts. The targeted audiences are
uniform to their perceptions and have been responding to various marketing efforts. This must be
partitioned into multiple segments. The aims of marketing should include “4 Ps” as mentioned in the
article of Rowles (2017). This includes developing an enticing product like a package of benefits
related to the desired action. As the price is minimized, the targeted audiences believe that this
should be paid in exchange. They must make transfer and scopes that are available in various sectors
reaching an audience and fitting their lifestyles. They must promote exchange scopes with creativity
and through channels maximizing desired reactions. It must be reminded that recommended
behaviors have competition that must be addressed and understood. In the current era, the
marketplace has been continuously changing and effects of programs should be monitored regularly.
The management should be prepared for altering tactics and strategies rapidly.
7.2. Mobile marketing:
As per as mobile marketing is concerned, Sigala (2015) argues that there are various healthy
varieties to try. Here, the kind that works that best for business has been depending on budget, target
audience and industry. Further, there are different app-based marketing involving mobile apps. Most
of the time is spent in mobile through applications. Hence one needs to create apps for them to get

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into action. For instance, Facebook has allowed various advertisers to develop ads that get integrated
to the mobile apps of Facebook. Next, there is in-game mobile marketing. This refers to different
mobile ads that have appearing under games. The in-game ads have been performing as full-page
images ads and banner pop-ups and various video advertisements appearing between the loading
screens.
7.3. Local customers:
Strauss and Frost (2016) analyzed that different mobile customers have been most often
looking upon information such as a location of Google Maps and phone numbers. They have also
been searching for reviews and driving directions and various other particulars. Thus the savvy
business owners have been putting information on Facebook pages, social media outlets and
company’s websites. Business must also begin with various blogs and next allow them to be viewed
by local blogger and online magazine. Next, there are segmenting the local market niche. These local
marketing have not just meant that businesses have been targeting general set of people under local
market. Here, the business owners have comprised of particular ideas regarding what target customer
of a company has been.
This has never meant any sense for local business serving local areas for paying national
advertising. As one customer has been specific under the radius of business, marketing efforts have
not specially dealt with those factors. Any focused marketing plan developed to appeal particular
age, social demographic and income would bring business with more cash with a long run.
References:
Rowles, D. (2017). Mobile marketing: how mobile technology is revolutionizing marketing,
communications and advertising. Kogan Page Publishers.
Sigala, M. (2015). Social media marketing in tourism and hospitality.

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Strauss, J., & Frost, R. D. (2016). E-marketing: Instructor's Review Copy. Routledge.

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Week 8: E-commerce Retailing and Services
8.1. Background of e-commerce retailing and services:
There have been various views that abound effect of internet and ecommerce over
conventional forms of retailing. There have been scenarios range from one hand, has most
devastation of the current physical retailing that is limited to any impact on real retailing. In spite of
the extra hype, there have been spectacular features and a myriad of conflict of various views and
hazing of crystal-ball. Here, the e-commerce procedures and processes have provided efficiency for
fundamental re-assessment regarding how retail has operated and the way in which retailers have
been behaving according to Kim and Peterson (2017). It has examined that situation instead of
introducing any evidence. Here, the focus on the process has been to support the B2C activities and
the ways in which retail procedures and methods that are been affected by e-commerce. This has
been instead of pre-occupation with sales effect. It is done through various conventional
merchandize and different typologies of product sector.
8.2. Methods for e-commerce retailing and services:
Hjort and Lantz (2016) have stated that one of the methods for e-commerce retailing and
services is itemizing services to packages. As the services of organizations have been packaged into
various offerings of flat-rate, the customers can simply create an account, then browse the selection
and perform purchasing. Regarding services needed to get schedules, a business can try out various
services. Further, they can include various product descriptions and images. They have not assumed
that since they never have any product, one requires possessing pages that are well-designed on e-
commerce site. They must put up images of people, tools and facilities at work. It reassures potential
customers have been buying ideas and tangible changes and experience within their conditions.

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