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E-Business InTRODUCTION 3 TASK 4 Overview

   

Added on  2021-02-19

13 Pages3233 Words411 Views
Business DevelopmentMarketing
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E-BUSINESS
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Table of ContentsINTRODUCTION ..........................................................................................................................3TASK...............................................................................................................................................4Overview of the organization, its business mission and its e-business strategy.........................4Three SMART objectives :.........................................................................................................4Setting clear strategies and the reason for selecting to achieve the objectives ..........................6Implementation plan for selected strategies................................................................................9CONCLUSION .............................................................................................................................11REFERENCES ...............................................................................................................................1
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INTRODUCTION E-business refers to the electronic business in which business is done through internetlike purchasing as well as selling of products, providing services to customers, payment process,controlling and managing production control, working with commercial enterprise partners,running mechanized services regarding employees like recruiting and selecting and more andsharing of information. Walmart is American international retail company that deals a chainincluding departmental stores, hypermarkets and grocery stores which was established in 1962.the founder was Sam Walton and it was incorporated on 31st October 1969 and its headquartersare situated in Bentonvile, Arkansas. The study will include overview regarding the Walmartcompany its mission as well as its e-business strategies and it will also cover one or moreSMART objectives in respect to e-business project and to achieve these objectives external andinternal environment analysis will be conducted. Further it will set the strategies as well asreasons for selecting and at last monitoring and implementing the plan(Aithal, 2015)
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TASKOverview of the organization, its business mission and its e-business strategyOverview Walmart is an American country. Walmart is among the leading company in retail section allover the world. The company was founded by Sam Walton in year 1950 later in 1969 thecompany was incorporated. The headquarter of the company is in Bentonville, Arkansas, Unitedstates of America. The organization have more than 11,368 store all around the world with 1.5million employees in United States and 700,000 employees internationally. In year 2018-2019the company has generated revenue of 514.4 billion US$. In 2018 the company has topped thelist of highest revenue generation company in the world according to Fortune Global 500 listmoreover the the company is the largest private company in terms of providing employment,which more 2.2 million employees worldwide(Bi, Davison and Smyrnios, 2016).Mission : The corporate mission of the Walmart company is to provide best deals to their customer so theycan save their money and live life in a better way.E-business strategy : The e-business strategy of Walmart is Search Engine Optimization. Thisstrategy helps the business buy creating traffic on companies website. This rise the rank of thewebsite of the company on the major web search engine like Google,Yahoo and many more. Three SMART objectives :A. External environment analysis : The External environment analysis of the company is doneby using Pestle analysis model. This model includes Political, Economical, Social, Technological, Environment and Legal factors which affects the company in positive and negative manner.Following is the detail Pestle analysis of Walmart Political Factor : Political Factor are those factors which have a political impact on thecompany, which means the how much government of the company can interfere in thebusiness activities of an organization The political factors consider the stability ofgovernment, tax policy, corruption and many more. Walmart operate their businessactivities in many country, and all the country has different political policies, currencyvalues and stability. The company have to do different changes in their organizationstructure according to the respected country.
E-Business InTRODUCTION 3 TASK 4 Overview_4

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