E-commerce Website Development for Bontronic

The assignment is about designing an e-commerce website for Bontronic, an electronic retailer with a physical outlet in an urban area. The company seeks to redesign its static website to include e-commerce features and enhance its functionality. The project involves developing the website's system design, construction plan, testing, deployment, and marketing strategy. The team will consist of members from the company's IT department who have expertise in web technologies such as PHP, JavaScript, HTML5, etc.

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Running Head: E-COMMERCE
E-commerce
Student’s Name
Institution

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E-COMMERCE
E-commerce
System Analysis
Bontronic is an electronic retailer that sells various electronic products such as laptops, smartphones,
etc. The company has one outlet which is located in an urban area. It has a static website which has
been key in informing potential customers about the outlet’s location and the items available. While
the website has been essential in enabling the company to spread brand awareness in the virtual world,
it lacks e-commerce features which can support online transactions. In the recent past, foot traffic to
the store has reduced. This has been influenced by stiff competition in the area and e-commerce trends
which are threatening brick-and-mortar industry (Jebur, 2012). The company seeks to redesign the
website and include new features that support e-commerce operations. As such, the scope of the
project will focus on developing the website to include ecommerce features as well as enhance its
outlook and improve its functionality. The project is aimed at developing an e-commerce website that
aligns with the company’s brand. The project is expected to be complete within 3 months.
System Design
The website used by the company is static and is only used to display images and text. It provides
information about the location of the company’s outlet and describes the products it sells. Potential
customers can view the information on the site but cannot make orders. The company needs an e-
commerce website that can enable it to market its products to target audience and support online
transactions. The site will provide information about the company and the products it offers. Since it
is an e-commerce website, it will incorporate various features that are aimed to enabling customers to
make orders (Mulpuru, 2013). Some of the features that will be integrated include product image
gallery, product review feature, payment module, customer portal, cart feature, and social media
sharing feature. The website will also have a blog which will be leveraged to provide potential

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customers with useful information (Hsu, 2008). The website will be optimized for usability by
following website design principles during the development process.
System Construction Plan
The website will be developed by members of the company’s IT team. The team is made up of
members with expertise in various web technologies including PHP, JavaScript, HTML5, etc. The
team members include lead developer and programmers. The lead developer will manage the website
project while the programmers will be involved in system design, coding, and testing. The website
will be developed in several phases: design, coding, and testing. The project activities will be
executed sequentially and reviewed to ensure milestones are achieved as established.
Activity Duration (Days)
Gathering requirements 4
Requirement analysis 3
Project Scope definition 5
User Interface Design 16
Database Design 7
Front-end development 20
Back-end development 24
System testing 4
Website deployment 2
System Testing Plan
Various aspects of the website will be tested to identity any issues that need to be resolved before it is
deployed. Unit and security tests will be conducted before and after website integration. Unit testing
will involve testing the functionality of the modules of the site. The key modules that will be tested

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include user portal, login module, cart and ordering feature, as well as admin portal. Functionality
issues identified will be resolved. In security test, the website is tested against various security metrics
(Tian-yang, 2010). Ethical hacking will be applied in the test to expose and eliminate security
vulnerabilities that can undermine the site’s functionality.
System Implementation
Once the testing phase is complete, the website will be deployed to a web server. The deployment
process involves purchasing a domain name and hosting package and uploading the website files to
the server. The website will also be configured and online tests conducted to ensure it works as
expected.
Activity Date
User Interface Design 14th October 2017 – 30th October 2017
Database Design 1st November 2017 - 7th November 2017
Front-end coding 8th November 2017- 28th November 2017
Back-end Logic coding 29th November 2017 – 20th December 2017
System testing 21st December 2017 – 24th December 2017
Website Deployment 25th December 2017-26th December 2017
Marketing Plan
The marketing strategy for the new website involves social media and email marketing. Social media
and email platforms are key tools that are effective in reaching to the target audience and improving
brand awareness. A majority of people use various social media sites which can be leveraged to
inform potential users about the new site (Kaur, 2016). Social media marketing strategy will focus on
various platforms which include Instagram, Facebook, Twitter, Pinterest, and LinkedIn. The strategy

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involves posting information about the site and engaging users. On Instagram and Pinterest, a
screenshot and description of the new website will be posted. Visual media is likely to appeal to
potential users and encourage them to visit the website (Mangold, 2009). A Facebook page will be
created and a link to the website included as a call-to-action. Posts on this page will be promoted to a
specific audience based on their interests, age, and preferences. Sponsored posts will reach out a wide
audience and increase traffic to the Facebook page as well as the website.
Twitter is a unique platform that can be essential in promoting the new website (Bulearca, 2010). This
platform will be leveraged by creating an account for the brand affiliated with the website. A link to
the website will be included in the Twitter profile. Tweets posted will describe the website and
include images which are vital in giving target users an insight into the new outlook of the website.
LinkedIn will also be used to spread brand awareness. Brand-specific content describing the website
will be curated and posted on the platform. Such content is visible to many professionals using
LinkedIn and can be effective in encouraging them to visit the website. Email marketing will also be a
key component of the marketing strategy. Custom emails that describe the new website and what it
offers will be created and sent via an email marketing platform such as Aweber. This marketing
program is expected to improve brand awareness and increase traffic to the website.

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References
Bulearca, M., & Bulearca, S. (2010). Twitter: a viable marketing tool for SMEs?. Global Business
and Management Research, 2(4), 296.
Hsu, C. L., & Lin, J. C. C. (2008). Acceptance of blog usage: The roles of technology acceptance,
social influence and knowledge sharing motivation. Information & management, 45(1), 65-74.
Jebur, H., Gheysari, H., & Roghanian, P. (2012). E-commerce reality and controversial
Issue. International Journal of Fundamental Psychology & Social Sciences, IJFPSS, 2(4), 74-
79.
Kaur, G. (2016). Social Media Marketing. Asian Journal of Multidisciplinary Studies, 4(7).
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion
mix. Business horizons, 52(4), 357-365.
Mulpuru, S., Evans, P. F., & Roberge, D. (2013). Must-Have eCommerce Features. Forrester,
(January 29).
Tian-yang, G., Yin-Sheng, S., & You-yuan, F. (2010). Research on software security testing. World
Academy of science, engineering and Technology, 70, 647-651.