E-commerce and the Case of Brexit

This document provides a critical analysis of e-commerce strategies and activities in the context of Brexit. It explores the impact of Brexit on legal elements and e-commerce innovation. The document also proposes suitable justifications for system archetypes and discusses the designing of migration to develop e-business abilities. Additionally, it provides insights into the complexity of current business applications.

Running head: E COMMERCE AND THE CASE OF BREXIT
E commerce and the case of Brexit
Name of the student:
Name of the university:
Author Note

1E COMMERCE AND THE CASE OF BREXIT
Executive summary
In the analysis, a critical analysis is done on various strategies and activities of e-commerce and
Brexit. The study has been also supporting the system architectures of e-commerce proposal and
various justifications are further provided. Next, a planning is done to create the abilities for e-
businesses. Again, a common level design is provided in the report. At last, justifications are
discussed against those analyzed strategies.

2E COMMERCE AND THE CASE OF BREXIT
Table of Contents
1. Introduction:......................................................................................................................................3
2. Discussion of research questions:......................................................................................................3
3. Critical analysis of present strategy and activities:............................................................................4
4. Proposing and providing suitable justifications of system archetypes:.............................................5
4.1. Overall summary of the needed system archetypes:...................................................................5
4.2. Understanding interfaces needed for the required standards:.....................................................6
5. Designing of migration to develop the abilities of e-business from the scratch:...............................7
5.1. Determination of impacts of changes and the infrastructure organizations:..............................7
5.2. Determining various benefits:.....................................................................................................8
6. Development of the complicacy of current business applications:...................................................9
7. Justifying the strategies:..................................................................................................................10
8. Conclusion:......................................................................................................................................11
9. References:......................................................................................................................................12

3E COMMERCE AND THE CASE OF BREXIT
1. Introduction:
In a nutshell, the e-commerce can be considered as the method to buy and sell products
through electric media. This includes Internet and mobile applications. The e-commerce indicates
the electronic transactions and retails. It has been rising in popularity since last decades. It has been
replacing the conventional mortar stores and bricks.
For the current analysis, Brexit is chosen. It is the short form for “British Exit”. This
determined the decision taken by U.K. during 2016. It was the referendum that mean to leave the
entre European Union. The outcomes of the vote defied various expectations. It rolled in various
global markets. It caused the British pound to fall to least level against the dollar within 30 years of
time. Here, an evaluation is done on Brexit and e-commerce.
The following study makes a critical assessment on activities and strategies related to the
area of e-commerce. To support the system architectures of e-commerce a proposal and justification
is further provide here. More, a planning is demonstrated for developing the capability of e-business.
Further, a common level design s also provided here. Finally, a justification is given against the
strategies.
2. Discussion of research questions:
They are listed hereafter.
 Up to what limit Brexit can put the effect on different legal elements for their SME business?
 To what extension can Brexit put impact on the security of innovation of e-commerce?

4E COMMERCE AND THE CASE OF BREXIT
3. Critical analysis of present strategy and activities:
Initially, Brexit has required the thoughts regarding the entire expansion throughout the
world. It is helpful for their revenues. It can be performed through ensuring that are online stores has
been making the overall success. Further, they are also expected to undertake different currencies to
be visible. In this they can assure that the policy is adapted for making modifications as any extra
expense occurs. This has also been involving the disruptions of margins (Aithal 2015). Again,
additional e-commerce makers has been also focused here. Then they should also considering the
geoblocking. As anyone beliefs in the impacts of Brexit, hazardous for the business, the states of the
member can also move away. Furthermore, Brexit can also be unfolding the overall control on what
as occurring regularly.
The various strategies are been shown hereby.
Using social media:
This can be changing the vital focus of the owners of e-commerce. It is obviously a smart
strategy. Further, this has involved the setting of accounts over Company’s blog and Twitter. Again,
it can be utilized for bringing the leaders with helpful data. This has been related to services and
products that are delivered by the business (Batra 2018). For instance, the Twitter has been used
effectively for notifying the followers about the latest data. Apart from this, social media is a helpful
tool as the persuasive source to raise the sales.
Using the advertisements:
It is considered to make advertisements. Here, the business has also required to come up with
various types of keywords. These are been related to the services and products. At this popularity

5E COMMERCE AND THE CASE OF BREXIT
test, the keywords and the best ones can be utilized over the advertising campaigns. Again, the
owners of business has been considering the money making from home.
Development strategy:
Brexit, at this place, is found to be out of money. This is about service and products to make
promotion. Moreover, they are been found to be selling different types of virtual products like e-
books. They can be for self-help. Besides, this has been affiliated for about 75% of the entire sales
(Bi, Davison and Smyrnios 2017). Besides, there are found to be providing the affiliation of different
advertisements. It also includes the copy of sales and useful resources for getting started. Apart from
this, the affiliations are seen to be the clients and advertisements that are set for the main company. It
has been helpful to undertake the purchases. It is seen that the affiliation has been 70% of the overall
sales. Besides, the business has been receiving feedback of approximately 20%.
4. Proposing and providing suitable justifications of system archetypes:
4.1. Overall summary of the needed system archetypes:
At the initial place, there are various levels of enterprises. These are related to different
strategic directions of the Brexit. Besides, this is also useful to input the impact of various behaviors
of business and deliver the collaborations and supplies to customers. Apart from this, it is also
helpful for providing and making collaboration with the customers. Again, this has been found to be
assisting the client collaboration at different sectors of sales, marketing contracts, customers and
customer relations (Brendel, Brauer and Hildebrandt 2016). Besides, there are different functional
levels. Here, the architecture model of e-business has been related various elements of the value
chains. Again, this has been useful to fetch the primary relations that are process-to-process based.
Apart from this, it has been related to those who are ready to make the collaborations with their

6E COMMERCE AND THE CASE OF BREXIT
clients. Apart from this, there is the operational level. This indicates to the documentation and
detailing of integrating various processes and definitions.
It is useful at the operational level to define the executions of tasks, processing various roles,
controlling various points and provide supports to the applications and roles of the processes
(Chatzoglou and Chatzoudes 2016). Further, one can also promote the integration and consistency
through similar kinds of web services, different operating systems and different view-points that are
been conceptual. Apart from this, it is useful for making communications under the architectural
model from the physical view-points.
4.2. Understanding interfaces needed for the required standards:
Under the model for the architectures of e-business, there are supplies of collaborations and
customers within the interfaces. This collaboration supplies has been related to the business process.
The information is needed for information technology and operations. Apart from this, customer
collaborations are required for business rules, data, information and processes. This involves the IT
required for business partners. It also included various customer supports, sales and marketing and
customer services. Again, under the service business there are measurements for idle capacity. It has
actually involved the employee quantities (Chen et al. 2017). Further, the resource capacities are
calculated for the machine hours including the staffs and square feet. This can be compared with
other industry standards to assess the Brexit’s efficiency.
Methods in which the applications are distinct from present systems:
These are helpful for the business for modifying e-business. All the aspects of the enterprise
are also included here. It has formed product designing and customer services and can be used with
the help of computer systems.

7E COMMERCE AND THE CASE OF BREXIT
Benefits of the ways of measurements:
The main thing that can be considered here is that it is simple to set up. Besides, it has been
cheaper than the conventional form of business. The costs are been setting the e-business to great
limits. Again, there has been no geographical restrictions. People, has been ordering the elements
from various points of times (Conejero, Jordán and Sanabria-Codesal 2016). Besides, it has been
breaking into various barriers of times due to Internet. It can also be encountered through business.
Besides, the AOV or Average Order Value can be considered here. This signifies the average dollars
that must be sent all the time according to the customer put orders on various sites and applications
of mobiles. Thus, there is the abandonment of the shopping cart.
5. Designing of migration to develop the abilities of e-business from the scratch:
5.1. Determination of impacts of changes and the infrastructure organizations:
The renovation of business process has involved different methods of radical strategies of the
Business Process Reengineering or BPR. Besides, it has involved the Continuous process
Development or CPD. It has comprised of various IT and e-business infrastructures. Apart from this,
the process of renovation is the measure for re-engineering. It is useful for critically examining the
policies of current business, procedures and practices (Fan 2018).
Apart from this, here one think about various projects that are mission critical redesigning
and projects. Further, the efforts of BPR at the prior stages has denoted mainly to internal
advantages. This involves reduction of costs of the operation efficiency and downsizing of Brexit.
On the other hand, the CPD has been depending on developing the current measures of the business.
This is despite the expectations of changes. The BR has revealed the balanced approach to control
the realistic changes to fetch the radical changes to get tried. Further, there is renovation and

8E COMMERCE AND THE CASE OF BREXIT
efficiency. It should be get assimilated though business (Gerding et al. 2016). Apart from this, the
information technology and the infrastructures are particularly denoted. It is also seen that the IT and
business infrastructures has been playing a notable role for the process of e-business. It has needed
the developing of needs and causes of the present product development and make commandments
for the innovative business models. It has been affecting the society, markets and products. The
created business strategies around the flow of information and the flow of value chain and denoted
the information technology and e-business is the primary driver and imitator of business strategy
(Marhayanie, Ismail and Muda 2018). Apart from this, the influence and relationships taking place
between BR and strategies of e-business are important for the areas classic tests.
5.2. Determining various benefits:
This is useful to attract and reach various clients. This e-business has found to be delivering
the scopes for new and more clients. They has been delivering the scopes of reaching more clients.
Under the conventional market, there has been different retailers running the business with
references, brandings and personal relations (Leung et al. 2018). Due to the SEO, there has been
common things for the e-commerce portals. This is to achieve various visitors of the page of landing.
This is because of the search of articular service and product over the Internet. This has been also
occurring due to website browsing. The easiness and accessibilities are also present there. This
availability is vital for website’s benefits. The e-commerce is a preferable way to shop as it can be
enjoyed with convenience and easiness. The catering of e-commerce at this place has been to buy the
various scopes that are user-friendly and quicker with the continence to be seen here (Hawlitschek,
Teubner and Gimpel 2016). For this reason, Brexist can found to be missing the expensive
customers as they are not present Online. These clients are important as they intends and never gets
the access to the markets. Due to this cause, the clients can wish and can never get the access into the
market. Here, the reason is the hectic time-constraint and the schedule. Besides, it is also helpful for

9E COMMERCE AND THE CASE OF BREXIT
focusing on the habits of the buyers. In this way one can target the clients on the Internet having
similar kinds of products. It is helpful for the previous browsing histories. Thus, to satisfy the instant
perquisites, Brexit can create effective strong and relations with clients are effective in the long-run.
6. Development of the complicacy of current business applications:
The cloud model is been done effectively that fits the requirements of Brexit’s necessities at
the best. The cause is that they are never been placed with high limits over the IT employees.
Besides, the cloud solutions as also been flexible in nature. It has been helpful for customizing the
experience of users. This has been common reality that developing new site has never been simple
(Hiles and Hon 2016). However, this can be actually performed and undertaken easily. Apart from
this, the streamlining process has been needed to achieve the suitable information. It is useful to fill
the quality that is important for making various activities to perform e-commerce business
effectively. This is needed to get tailored for different trade professionals and residential clients.
Various abilities and data are suitable in the groups. Further, the sites has been hazardous. The
model has been changed according to the contents. They has been depending on user profiles as they
are designed in (Ke, Chen and Su 2016). Apart from this, the user interaction patterns has been
selling goods consisting of various stages. It has included the payment and agreement of negotiation.
As the negotiation stage goes on, there are various terms of various contracts to be found. During the
state of agreements, the contracts has been accepted and rejected. It has led to binding. This
achieving of payment stages have involved the movement of values. Apart from this, it has intended
payments and agreements. It can get changed to payments and atomics that are gained. This has
comprised of contract acceptances (Illgen and Höck 2018). Apart from thus, one can deal with
different manners. It is the case where commercial orders can be done. Besides, the payments are
performed as the delivery is done for dealing with various departments of accounting.

10E COMMERCE AND THE CASE OF BREXIT
7. Justifying the strategies:
Here, the main cause is that the innovation is helpful to decline the various costs. Moreover,
it is simple that the expenses can be included under the design. It includes the deployments and
maintaining of e-businesses. Thus, the saving of costs are performed for valid causes. Relying on the
businesses, the approach of e-business has been declining the unit expenses with the rise of sales and
greater though puts. In this way, through depending on the business involved, the e-business
approval can be done to be deceasing the costs (Jiang 2016). The main plan is to query the services
and products are delivered for attracting the clients through medium of electronic presentations.
Further, the high-touch terms are sold conventionally to the clients through online. The product can
appeal to the clients. Under the sales routes, the agents are been completing the sales. The business
necessities has included the solutions of storefronts.
Then, different competes are also deployed. This is useful for deploying the competitors to
undertake that. This is complicated for ignoring and the reasons has changed to be cautious. Next,
the combat is done one the benefits. It is done over the marketplace having much advantages. This is
impossible to avoid what has been happening with the current state. Whenever, business launches
the sites, there are clear indications that the papers and partners can launch the elements same to that.
Further, the new entrants of the business are found to be adopting the e-Business due to the
possibility of strong reason following the proper suit. In this manner, the possibility is there to treat
the current enterprise of business (Kaptein and Parvinen 2015). Besides, the new entrants under the
space of business has been heading the legacy of system. It can be well put for the present eBusiness
and technology. Further, as the brand is implemented with the current customer base, protections
must be given to various kinds of newcomers to the market. This is a short lived benefit to business
to get established.

11E COMMERCE AND THE CASE OF BREXIT
8. Conclusion:
The above analysis makes the analysis of various kinds of threats in the current business. As
Brexit adopts the eBusiness this has not be possible to seek the proper cases for then to adopt the
measures. It is impossible to seek the suitable cases for the business adopt the strategies. Moreover,
it has been certain that the enterprise must be aware of the trend of the business and the activities of
the competitors. Thus, one can consistently analyze the situations at marketplace. In this way, Brexit
can seek the identity. Various ways has been to anticipate the latest entrants and present players for
posing essential threats with the help of eBusiness. Again, the business strategies are also discussed
in the above evaluation that can be adopted by Brexit. Thus, the thinking has been including threats
that are real. In this way, the new business has been able to gain the success and stay under the
enterprise. Here, the primary concentration has been to develop the relationships and deliver the
information. It has been dependent on hard selling. Besides, they can also make use of the sites of
social media. This has been shared for the informative articles with the advantages to undertake
suitable acts. Here, the aim has been to make the contents helpful with the products to undertake the
selling. Thus, the business are able to run the risk to sustain with stagnancy. In this way there are
various kinds of aspects true for the virtual marketplace. Besides, the threats to the strategy of e-
business development has involved the consideration of benefits of the current market opportunities.
In this way wider audiences can be targeted for the products. This is helpful for varies programs of
affiliation for marketing that is needed greatly. It is important for the services and products. It has
been done in less cost manner to create the force to be effective for the sales. They are affiliated to
get the page as the sales are done.

12E COMMERCE AND THE CASE OF BREXIT
9. References:
Aithal, P.S., 2015. Concept of Ideal Business & Its Realization Using E-Business Model.
International Journal of Science and Research (IJSR), ISSN (Online), pp.2319-7064.
Batra, R., 2018. Harnessing Disruptions for Marketing Strategies. Handbook of Advances in
Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth, p.147.
Bi, R., Davison, R.M. and Smyrnios, K.X., 2017. E-business and fast growth SMEs. Small Business
Economics, 48(3), pp.559-576.
Brendel, A.B., Brauer, B. and Hildebrandt, B., 2016. Toward user-based relocation information
systems in station-based one-way car sharing.
Chatzoglou, P. and Chatzoudes, D., 2016. Factors affecting e-business adoption in SMEs: an
empirical research. Journal of Enterprise Information Management, 29(3), pp.327-358.
Chen, C.D., Zhao, Q., Wang, J.L., Huang, C.K. and Lee, N.C., 2017. Exploring Sharing Economy
Success: Resource-Based View and the Role of Resource Complementarity in Business Value Co-
Creation. In PACIS (p. 169).
Conejero, J.A., Jordán, C. and Sanabria-Codesal, E., 2016. An algorithm for self-organization of
driverless vehicles of a car-rental service. Nonlinear Dynamics, 84(1), pp.107-114.
Fan, S., 2018. Study on Marketing Strategies of the" Internet Plus" Era of E-Commerce Enterprises.
Big Data Time, (3), p.5.

13E COMMERCE AND THE CASE OF BREXIT
Gerding, E., Stein, S., Ceppi, S. and Robu, V., 2016. Online mechanism design for vehicle-to-grid
car parks.
Hawlitschek, F., Teubner, T. and Gimpel, H., 2016, January. Understanding the sharing economy--
Drivers and impediments for participation in peer-to-peer rental. In 2016 49th Hawaii International
Conference on System Sciences (HICSS) (pp. 4782-4791). IEEE.
Hiles, A. and Hon, F.B.C.I., 2016. E-business service level agreements: Strategies for service
providers, e-commerce and outsourcing. Rothstein Publishing.
Illgen, S. and Höck, M., 2018. Literature review of the vehicle relocation problem in one-way car
sharing networks. Transportation Research Part B: Methodological.
Jiang, J., 2016, June. The Challenges and Opportunities of Sharing Economy-a New Wrapping for
Doing Business Online?. In PACIS (p. 111).
Kaptein, M. and Parvinen, P., 2015. Advancing e-commerce personalization: Process framework and
case study. International Journal of Electronic Commerce, 19(3), pp.7-33.
Ke, D., Chen, A. and Su, C., 2016. Online trust-building mechanisms for existing brands: the
moderating role of the e-business platform certification system. Electronic Commerce Research,
16(2), pp.189-216.
Leung, K.H., Choy, K.L., Siu, P.K., Ho, G.T., Lam, H.Y. and Lee, C.K., 2018. A B2C e-commerce
intelligent system for re-engineering the e-order fulfilment process. Expert Systems with
Applications, 91, pp.386-401.

14E COMMERCE AND THE CASE OF BREXIT
Marhayanie, M., Ismail, M. and Muda, I., 2018, January. Impact of Smartphone Features on"
Omset" Services Online Car Rental. In 1st Economics and Business International Conference 2017
(EBIC 2017). Atlantis Press.
No, E. and Kim, J.K., 2015. Comparing the attributes of online tourism information sources.
Computers in Human Behavior, 50, pp.564-575.
Reillier, L.C. and Reillier, B., 2017. Platform strategy: How to unlock the power of communities and
networks to grow your business. Routledge.
Soto-Acosta, P., Popa, S. and Palacios-Marqués, D., 2016. E-business, organizational innovation and
firm performance in manufacturing SMEs: an empirical study in Spain. Technological and
Economic Development of Economy, 22(6), pp.885-904.
Steppe, R., 2017. Online price discrimination and personal data: A General Data Protection
Regulation perspective. Computer law & security review, 33(6), pp.768-785.
Wang, P., Chaudhry, S. and Da Xu, L., 2016. Introduction: Advances in e-business engineering and
management.
Weinstein, A., 2016. Superior customer value: Strategies for winning and retaining customers. CRC
Press.
Zhu, Z., Zhao, J., Tang, X. and Zhang, Y., 2015. Leveraging e-business process for business value:
A layered structure perspective. Information & Management, 52(6), pp.679-691.