E-commerce and Website Assignment 2022

Running head: - E-COMMERCE AND WEBSITE
E-COMMERCE AND WEBSITE
Name of the Student
Name of the University
Author Note

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Letter of Transmittal
Date: [Please Fill]
Name of receiver: [Please Fill]
Name of the receiving company: [Please Fill]
Address: [Please Fill]
Dear Name of receiver: [Please Fill],
This report that has been undertaken is about an online store that deals within the common
field of E-commerce. The online store has taken into consideration the increased usage of
mobiles among the customers that have insisted the enterprise to develop a mobile platform
for attracting the new customers and retaining the old ones. This also states forward the
various improvements that need to be done in regards to the security environment as well as
the safety measures for the challenges that might be faced by the online store.
I hope out find this report to be meeting the satisfactory needs.
Sincerely yours,
Name of the sender: [Please Fill]
Name of the sender company: [Please Fill]
Address of the sending company: [Please Fill]
Name of the sending company: [Please Fill]

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Executive Summary
The sector of E-commerce had been identified to be rising among the potential customers
existing within the market. This report clearly states forward the development of an online
retail store that has the existence within the relative field but also has the inclusion of various
factors that has not been included within the initial process of development but needs to be
included during the designing as well as the development process. Hence, the report puts
forward the importance of developing a mobile platform for the online store, improving the
existing security environment, as well as facing the challenges that might have the potential
inclusion of the ability to hamper the business of the enterprise. Recommendations have also
been placed forward in terms of the necessary things that need to be included for a better
outcome of the online store.

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Table of Contents
1. Introduction........................................................................................................................4
2. Implementation Plan..........................................................................................................4
3. Mobile Web Presence........................................................................................................7
4. E-commerce Security Environment...................................................................................9
5. Challenges in Online retail business................................................................................12
6. Conclusion........................................................................................................................14
7. Recommendation..............................................................................................................15
8. References........................................................................................................................16
9. Appendix..............................................................................................................................20
9.1 Prototype Website Checklist..........................................................................................20
requirements.........................................................................................................................21
9.2 Content pages.................................................................................................................23
9.2.1 Home Page..............................................................................................................23
9.2.2 About Us page.........................................................................................................24
9.2.3 Books page..............................................................................................................25
9.2.4 Policy page..............................................................................................................26
9.2.5 Contact Us page......................................................................................................27
9.2.6 Account Page..........................................................................................................28
9.2.7 Forum Page.............................................................................................................29

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1. Introduction
E-commerce has been on the rise with the increase of various products that are being
offered to the customers by the different organizations within the field of E-commerce. To
provision all the customers with the ease to buy products, E-commerce has been visibly
identified to be opted by the customers on a primary basis. This report puts forward an entire
procedure that has been followed to create a website for an E-commerce organization and has
been explained in steps. Firstly, the report will state forward an implementation plan abiding
the rules and procedures of the SDLC methodology (Laudon and Traver 2016). Following
this, the various factors required to be addressed in order to come up with a mobile platform
for the website has been discussed. Lastly, the report assumes the various threats and
challenges that an online business faces while carrying out the entire procedure for the same.
2. Implementation Plan
SDLC is specifically considered the primary foundation of the methodologies meant
for the development of the software, having the inclusion of variously existing activities
having an association with each of the level. Activities include the likes of budgets, gathering
of requirements, as well as documentation of all the technical requirements that will be
needed for building the entire website for the online store. The entire procedure of SDLC is
initiated with the by determining the business needs of the customer in relation to the online
bookstore (Kennedy 2019). The entire cycle of the SDLC is completed when all of the sub-
processes included within the method has been completed. The software development life
cycle (SDLC) has the primary inclusion of the five different stages that have been mentioned
below. These are,

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Systems analysis
This particular stage include the primary activities such as the likes of analysing the
business requirements of the end user as well as the goals of the project that shall be
converted into the system functions that have already been defined. In this regard, the
business requirements that have been mentioned by the client will be included in the online
book store, named as All About Books will also the features that forms a part of the necessary
requirements to carry out the E-commerce business (Putri 2017). This phase include three
primary activities that are carried out,
 Gathering of the entire business requirement in regards to the client of the online
bookstore.
 Creation of all the process diagrams.
 Carrying out a detailed method of analysis.
Systems design
Within the phase of design, the description of all the desired features along with the
operations that is required by the client is specifically designed to see how it will look when
the procedure of implementation is carried out. This phase has the particular inclusion of the
business rules, screen layouts, pseudo-code as well as the other necessary documents of the
online bookstore. The design phase has again the inclusion of two primary activities,
 Creating the design of the entire IT infrastructure.
 Creating the design of the system model.
For avoiding any kind of crash, lack of performance or system malfunction, the It
infrastructure shall have a solid foundation that will mean for the E-commerce website in
regards to the All About Books store. During this phase, the specialist states forward
recommendations regarding the different kinds of clients along with the required servers for

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building up the entire website of the online bookstore (Wong, Yu and Too 2018). In addition
to this, the design phase will also be utilized for creating the entire user interface of the
bookstore that will work entirely online.
Building the system
Within this phase of development, all of the documents from the previously carried
out phases are specifically transferred into the actually existing system. This phase also has
the inclusion of two primary activities that are carried out for a successful completion of the
entire development phase of the E-commerce website,
 Developing the entire IT infrastructure.
 Developing the database along with the code for the online bookstore.
During the phase of designing the entire online bookstore, the blueprint of the entire
IT infrastructure is provisioned. On the other hand, the phase in regards to the organization
makes purchase as well as installs the required amount of software along with the hardware
for provisioning the IT infrastructure with the necessary support (Harris 2019). After this, the
database along with the actual code is created for beginning the completion of the online
bookstore in accordance to the specifications of the client.
Testing the system
During the phase of testing, all the separate pieces of the code are specifically
integrated as well as deployed within the environment of the testing. Following this, the
testers will follow the guidelines of the Software Testing Life Cycle for checking the system
of the online bookstore to identify the presence of any errors, defects or bugs. This is done in
particular to verify the functionalities of the system as well as to check if the online bookstore
is working as expected. The phase of testing also has the inclusion of two primary activities,

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 Writing down the test cases.
 Execution of all the test cases that have been written down.
Hence, this particular testing of the entire development system is done to particularly
keep a final check upon the developed system for identifying the fact that the system is
delivering with the required amount of work it was initially responsible for doing in
accordance to the needs of the customer.
Continuing maintenance of the system
During the phase of maintenance, any required activity for the purpose of enhancing,
changes as well as corrections that is required to be made to make sure of the fact that the
system that has been developed is working well (Aljawarneh, Alawneh and Jaradat 2017).
This shall be done to ensure the fact that it fulfils the initial requirements of the client for
carrying out their business of the online bookstore. The process of maintaining the developed
system also has the inclusion of three primary activities,
 Supporting the users of the system.
 Maintaining the system.
 Changing and adjusting the system according to the changes that is required to fit in
the updated requirement of the client.
3. Mobile Web Presence
A mobile application or a platform for the online business of E-commerce can be
considered a useful tool of accompaniment. The mobile platform carries the potential ability
to boost the sales, and attracting more number of customers to the business by provisioning
the customers with a personalized presence of the brand (Qiu, Gopal and Hann 2017).
However, there are some factors that need to be considered for developing the mobile

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platform for the E-commerce online business that have been briefly discussed below. These
are,
 Market research for the mobile application- this factor is considerably the most
important factor for developing a mobile platform. This is because of the fact that
there might be the shared existence of a similar mobile application already in the
market for some other enterprise. Hence, releasing another similarly existing platform
might lead to be less productive in terms of attracting new customers with the same
(Genc-Nayebi and Abran 2017). As a reason, the product that has to be launched with
that of the mobile application needs to be completely different and new for attracting
newer customers towards it.
 Developing the platform as the website- the mobile application that is to be
developed shall be considered as a different entity that needs to be including the
features similar to that of the website for the online business along with having a
similar impact upon the user. As a matter of fact, investing properly into the
development of the mobile platform will act as an advantage for the business in its
success in the long run. As a reason, mobile platforms have taken over the computer
in reference to the current situation, having a fully functional application might be the
only method to have a successful business campaign in future.
 Simplicity- the mobile application that is supposed to be developed in regards to the
online business should have the potential capability to complete any kind of
transaction as well as to be done with any singular activity within a matter of time.
This is because less is always considered more in terms of business applications
(Goldbach, Benlian and Buxmann 2018). Hence, it should be kept in mind while
developing the application that the commonly used features should only be include

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within the application keeping aside the ones that are not used on a regular basis to
build the application fast as well as simple working.
 Usage of formal metrics for performance measurement- many of the enterprise
that have already have a successful mobile platform developed do not consider the
fact of measuring the performance of the application if it has been satisfying the
customer with the user experience or not (Raphaeli, Goldstein and Fink 2017). Hence,
after the development of the platform it is necessary to consider the fact of measuring
the performance of the developed product to ensure the fact that it is working
according to the needs of the user in particular.
 Use engagement planning- the mobile platforms for the online businesses provision
the owners with fascinating opportunities for the businesses to provision with the
engagement with that of the users. Hence, as a reason of this implementing the
features of push notifications as well as in-app messages to notify the customers
regarding any offers or important notifications. However, the fact should be
considered that all of these notifications should be relevant to the interest of the users
in regards to the online business (Harman et al. 2016). In addition to this, the additive
feature of tools related to geographic location has to be necessarily included within
the mobile platform to make it much more enhanced in terms of features.
4. E-commerce Security Environment
E-commerce websites and the relative platforms have been constantly under threat
form malicious sources such as the likes of phishing, hacking, cyber threats as well as data
breaches (Rippé et al. 2017). As a result, the security environment of the online business
needs to be taken into consideration and improved with the required measures of security.
PCI DSS compliance

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PCI DSS commonly stands for the Payment Card Industry. This particular standard
consists of a collective security requirements that every individual business keeping aside the
size of the organization should specifically follow in terms of the guidelines in particular.
This has been designed to ensure that all of the enterprises that carry out the activities of
processing, storing as well as transmitting the information related to the credit card should
maintain a standard environment that is particular secure (Sharma, Gupta and Khanna 2019).
For doing this, the businesses have the primary requirement to encrypt the data of the
cardholder that gets transmitted over the publicised networks for the need to establish
stronger passwords as well as to particular monitor over the access to the data belonging to
the account of the respective individual. PCI DSS can provision with a helping hand towards
the building of an internal security program for all the contained information as well as the
design to meet the standard requirements in accordance to the undertaken field of business.
Usage of SSL certificates
SSL (Secure Sockets Layer) certificates is considered to be crucial in terms of
measures related to cybersecurity meant for the online business to provide protection to all of
the data belonging to the business as well as the customer information from that of an
potential attack (Li and Xue 2019). Addition of a SSL certificate specifically places a lock
upon the web address that gives rise to an encrypted link as well as prevents the attacker from
hampering the normal working of the online website whenever a customer is trying to access
the same.
Situations where a SSL link that is encrypted and created, the web browser that is
being used by the user verifies the site to check if the access grant will be secure or not.
Ignoring this little step can lead the user to be the victim of a man-in-the-middle attack while
browsing (Gupta and Dubey 2016). There is the shared existence of differently existing

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versions of SSL certificates such as the like of domain validation, extended validation as well
as organization validation.
Address Verification System (AVS)
An AVS refers to a system that commonly validates the address that is entered by the
customer by bringing in the comparison with majorly existing shipping carriers. The process
of this verification can bring down a reduction of the total number of errors during checkout
as well as increase the rate of conversion during the process (Turban et al. 2018). AVS has
the capability to act as a domestic as well as an international to have the capability to handle
both of the AVSs’ code of results. However, it shall be considered that the usage of AVS can
provision with a helping hand towards the security environment of the online business. For
instance, if a thief steals the individual credit card of a customer, the thief might be in the
possession of the customer’s name, CVV code as well as the credit card number but not the
address linked to that respective credit card (Eastman, Aviles and Hanna 2017). Hence, the
customer is in safe hands from the fraud disputes that might arise in relation to the E-
commerce websites.
Web Application Firewalls (WAF)
In general, the firewalls present within the network are unable to prevent the port that
is used to transfer the HTTP traffic to that of the web. This is the primary reason because of
which the applications based upon the web have been on a mount for the past years. In fact,
firewalls related to that of the web applications can solve this particular problem by the
analysis of applying all the rules in accordance to the HTTP traffic (Qiu and Li 2017). In
regards to this, Gartner had reported that 75% of all the web attacks had been occurring
within the application layer of the Open Systems Interconnection Model. The WAFs have

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been particularly designed to provide protection to both of the inbound as well as the
outbound web traffic that are directed on a common basis to the web server.
BOT Blockers
Bot Blockers are basic application programs that monitor over the traffic coming from
all of the websites as well as to find particular patterns to state if a bad bot has been
harvesting within the content of the site. Situations where a blocker specifically detects a bot,
there is the existence of a drop request along with a result in accordance to which the robot
discontinues the making of all the data requests (Li, Zhao and Zhu 2019). All of these
adjustments in reference to the procedure of blocking takes place in real-time. Within this
scenario, multiple bot blocks carry the characteristic of being sophisticated as well as
evaluate the specifically existing request patterns.
5. Challenges in Online retail business
Carrying out an online business within the field of retail had been visibly identified to
have been facing challenges from various sources while carrying out the daily business
activities (Chen, Cheung and Tan 2018). Some of the challenges that might be posed towards
the online bookstore in this regard has been explained below.
Borderless Economies
Technologies having a direct relation with the mobiles have been empowering the
consumers in various ways. This has particularly opened the gates towards the digitalized
economy, by taking the existing level of globalization to a different level altogether (Yu et al.
2019). Traditionally existing boundaries have been clearly blurring out the concept, having
the existence of online retailers to newer geographical regions. This has left the companies
within the field of E-commerce compelled to deal with the regulations of the government,
competition within the extensive as well as the local competition as well as the geopolitical

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status. Modernized businesses within the relative field of E-commerce have been visibly
identified to be in the race for provisioning with the best and the premium services to all of its
customers towards finding the correct balance between the terms of globalization and that of
localization (Tian et al. 2016).
Building of brand and trust for key differentiation
Building of the consumer trust along with the brand loyalty has been essential towards
the success of any kind of business. The traditionally existing brand building and the relative
exercises have been mostly irrelevant towards the currently existing E-commerce sector
(Soegoto and Akbar 2018). However, it is considered to be easily lost towards an online
customer to that of the next thing. Failure in delivering one of the aspects related to the
customers would specifically lead towards the failure in retaining the same set of customers.
Disparate systems that lead towards poor experiences
There is the shared existence of multiple systems for data management such as the
likes of Point of Sale (POS), CRM systems as well as Enterprise Resource Planning (ERP).
All of these systems contain the primary difference within their architecture, usage as well as
deployment (Fernie and Sparks 2018). As a reason, huge amount of resources have been
spent upon the separate systems, that specifically interferes with the internally existing
demands of the business as well as distracting the company from the initially existing core
tasks in the form of business related procedures.
Lacking of collaboration within departments
In regards to the e-commerce enterprises that operate online, there is the shared
existence of four primary divisions namely the likes of technology, product delivery, data
curation as well as management of people. Modernized companies have been facing
challenges in terms of collaborating between the differently existing departments that have

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been geographically isolated as well as having a presence in different zones of time (Ghosh
2019). Marketers, managers of E-commerce businesses as well as merchandisers have the
urgent need to learn about the strategic opening with having to operate a single form of
integrated channel.
Personalization
Modernized E-commerce crave for delivering the customers with the best form of
personalized experience. Management of a repository in relation to the customer data is
considered to be a singular challenge adding to the E-commerce companies having the ability
to understand how to utilize the data (Sajja, Shah and Bajaj 2019). Delivering of customized
content including the form of advertisements as well as special offers are some of the existing
methods that can be specifically employed.
Ease of technological usage
Ease of usage in terms of technology has provisioned the customers more power in
regards to the increasing globalized competition within the field of E-commerce. Retailing of
Omni-channel it the method that needs to be implemented for the purpose of taking forward
the sector of E-commerce (Tseng and Yeh 2019). This pressurizes the companies for dealing
with the existing technical issues required for the purpose of running an online business such
as that of issues related to server, IP addresses in a dynamic way as well as bandwidth issues
along with that of data security and privacy issues.
6. Conclusion
The field of E-commerce has been visibly identified within this report to have been
rising with the increase of mobile platforms and the relative applications for attracting more
number of customers in particular. Firstly, the Software Development Life Cycle (SDLC) has
been stated with the inclusion of five primary stages for the entire procedure to develop the

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website of the online bookstore. Following this, the report has mentioned the importance of a
mobile platform using which all the customers will have the underlying provision to access
the website through the usage of their smartphones because of the fact that majority of the
customers have shifted to the usage of mobiles in terms of accessing different websites in
particular. After this, the report states forward the need of improvement in the security
environment of the E-commerce platforms. In addition to this, the challenges that are
particular faced by an online business of retail is placed forward with required amount of
information in accordance to the undertaken topic of discussion.
7. Recommendation
This report has been undertaken for an online store that has the primary aim of
creating an online presence and to attract more number of customer with the implementation
and management of various factors that shall be implemented by the same. It has been
recommended for the online store to take into account the increased usage of mobile phones
by majority of the customers in relation to which the online store has been suggested the
development of a mobile platform to provision the customers with an ease of access.
Following this, it is recommended for the E-commerce website to improve the underlying
security environment to protect the data belonging to the organization as well as the
customers. Lastly, it is recommended for the online store to implement measures that will act
as a protection for the company against the challenges that might be faced by the online retail
store.

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8. References
Aljawarneh, S.A., Alawneh, A. and Jaradat, R., 2017. Cloud security engineering: Early
stages of SDLC. Future Generation Computer Systems, 74, pp.385-392.
Chen, Y., Cheung, C.M. and Tan, C.W., 2018. Omnichannel business research: Opportunities
and challenges.
Eastman, J.K., Aviles, M. and Hanna, M.D., 2017. Determinants of perceived learning and
satisfaction in online business courses: An extension to evaluate differences between
qualitative and quantitative courses. Marketing Education Review, 27(1), pp.51-62.
Fernie, J. and Sparks, L. eds., 2018. Logistics and retail management: emerging issues and
new challenges in the retail supply chain. Kogan page publishers.
Genc-Nayebi, N. and Abran, A., 2017. A systematic literature review: Opinion mining
studies from mobile app store user reviews. Journal of Systems and Software, 125, pp.207-
219.
Ghosh, B., 2019. GlobePort faces Challenges in its eCommerce Transformation.
In Proceedings of the EDSIG Conference ISSN (Vol. 2473, p. 3857).
Goldbach, T., Benlian, A. and Buxmann, P., 2018. Differential effects of formal and self-
control in mobile platform ecosystems: Multi-method findings on third-party developers’
continuance intentions and application quality. Information & Management, 55(3), pp.271-
284.
Gupta, M.P. and Dubey, A., 2016. E-commerce-study of privacy, trust and security from
consumer’s perspective. transactions, 37, p.38.

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Harman, M., Al-Subaihin, A., Jia, Y., Martin, W., Sarro, F. and Zhang, Y., 2016, May.
Mobile app and app store analysis, testing and optimisation. In Proceedings of the
International Conference on Mobile Software Engineering and Systems (pp. 243-244).
Harris, S.M., 2019. The Use of a Modified System Development Life Cycle (MSDLC) in a
Sociological Environment to Improve Solution Validation (Doctoral dissertation, Morgan
State University).
Kennedy, K., 2019. Development of QR Code-based Data Sharing Web Application using
System Development Life Cycle Method (Doctoral dissertation, Universitas Internasional
Batam).
Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.
Li, H. and Xue, W., 2019, September. Dimensions and Construction of E-Commerce
Network Security. In 2019 International Conference on Computer Network, Electronic and
Automation (ICCNEA) (pp. 150-154). IEEE.
Li, Y., Zhao, H. and Zhu, L., 2019, April. Research on the Construction of E-commerce
Security Risk Assessment Model Based on Cloud Computing. In 2019 11th International
Conference on Measuring Technology and Mechatronics Automation (ICMTMA) (pp. 589-
592). IEEE.
Putri, N.L.B., 2017. Design of information systems customer relationship management to
improve services sales approach system development life cycle (SDLC).
Qiu, L. and Li, J., 2017. Covering the Monitoring Network: A Unified Framework to Protect
E-Commerce Security. Complexity, 2017.

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Qiu, Y., Gopal, A. and Hann, I.H., 2017. Logic pluralism in mobile platform ecosystems: A
study of indie app developers on the iOS app store. Information Systems Research, 28(2),
pp.225-249.
Raphaeli, O., Goldstein, A. and Fink, L., 2017. Analyzing online consumer behavior in
mobile and PC devices: A novel web usage mining approach. Electronic commerce research
and applications, 26, pp.1-12.
Rippé, C.B., Weisfeld‐Spolter, S., Yurova, Y., Dubinsky, A.J. and Hale, D., 2017. Under the
sway of a mobile device during an in‐store shopping experience. Psychology &
Marketing, 34(7), pp.733-752.
Sajja, P.S., Shah, K. and Bajaj, S., 2019. A Study on Challenges and Obstacles for Women in
Adaption of Ecommerce Technologies: State of the Art. E-Commerce for future &
Trends, 5(3), pp.7-14.
Sharma, P., Gupta, D. and Khanna, A., 2019. e‐Commerce Security: Threats, Issues, and
Methods. Cyber Security in Parallel and Distributed Computing: Concepts, Techniques,
Applications and Case Studies, pp.61-77.
Soegoto, E.S. and Akbar, R., 2018, August. Effect of the internet in improving business
transactions with online market methods. In IOP Conference Series: Materials Science and
Engineering (Vol. 407, No. 1, p. 012051). IOP Publishing.
Tian, C., Du, L., Zhou, Y. and Li, M., 2016. Store-operated CRAC channel inhibitors:
opportunities and challenges. Future medicinal chemistry, 8(7), pp.817-832.
Tseng, H., Yi, X. and Yeh, H.T., 2019. Learning-related soft skills among online business
students in higher education: Grade level and managerial role differences in self-regulation,
motivation, and social skill. Computers in Human Behavior, 95, pp.179-186.

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Turban, E., Outland, J., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2018. E-
Commerce security and fraud Issues and protections. In Electronic Commerce 2018 (pp. 403-
455). Springer, Cham.
Vohra, V., 2017. Risk Management in System Development Life Cycle
(SDLC). International Journal, 5(3).
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Quality Assurance: The Relationship of Project Activities within Project Life Cycle and
System Development Life Cycle. In 2018 IEEE Conference on Systems, Process and Control
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store performance in emerging economies. Electronic Markets, 29(2), pp.167-185.

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9. Appendix
9.1 Prototype Website Checklist
WEBSITE INFORMATION
Online Business Name All about books
Online Business Category
Books
URL in cloudaccess.net:
Front-end & Back-end
https://uunz707694.cloudaccess.host/
Joomla site Login details:
Username and
Password
Username - kqwdnwzu
Password – d2RZ1ps.44Y:mB
E-commerce extension
J2 Store (https://www.j2store.org)
Other third-party
extensions used ChatBro (https://extensions.joomla.org/extension/chatbro-
website-user-chat )

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TF Forum (https://www.tmforum.org)
CHECKLIST requirements
Product/ Service Catalogue -A sample of at least 4 products/ services categories
with 3 products/ services in each of them.
-Relevant information and images
-Product search options
Shopping Cart/ Enquiry Form -Add/ update/ remove items (if applicable)
-Continue shopping (if applicable)
-Checkout options (if applicable)
-Appropriate enquiry form design (if applicable)
Account Registration & Login -Register New User
-Existing User Sign-in
Checkout/ Order Processing &
Payment
-Customer and order details (if applicable)
-Payment options (not necessary to implement fully
functional payment system)
-Order processing in backend (if applicable)
Discussion Forums/ Blog -Functional forum features, e.g. posts, threads and

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discussion forum
-Sample posting (at least 3 posts)
Overall Website Presentation
& Additional Functionality
Enhancements
-Responsive Layout
-Appropriate use of images
-Appropriate use of module positions
-Content presentation
-Use of additional Functional extensions &
enhancements, e.g. social media links, Google Maps,
Google Analytics, Online chat option etc.

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9.2 Content pages
9.2.1 Home Page

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9.2.2 About Us page

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9.2.3 Books page

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9.2.4 Policy page

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9.2.5 Contact Us page

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9.2.6 Account Page

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9.2.7 Forum Page