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IMAT5211 - E Commerce Systems | Assignment

9 Pages1329 Words188 Views
   

Kirinyaga University College

   

E Commerce Systems (IMAT5211)

   

Added on  2020-03-07

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The above document discusses E-Commerce Systems. This paper will be divided into three sections: SWOT analysis, De Montfort University's external situational analysis model, and what DMU can do to improve its website. such as culture and trust, as well as how it could use online communication tools to reach its potential target audience.

IMAT5211 - E Commerce Systems | Assignment

   

Kirinyaga University College

   

E Commerce Systems (IMAT5211)

   Added on 2020-03-07

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Running Head: E COMMERCE ASSESSMENT 1 E commerce assessment 1 Student’s nameName of the Institute
IMAT5211 - E Commerce Systems | Assignment_1
E COMMERCE ASSESSMENT 1 Table of ContentsPart 1: SWOT Analysis........................................................................................................................3Discussion.......................................................................................................................................................3Recommendations for De Montfort University....................................................................................4Part 2: External Situational analysis model for De Montfort University – Porter Competitive Forces Model.................................................................................................................5Objectives for De Montfort University....................................................................................................5Part 3: What DMU can do to improve its website......................................................................7References..............................................................................................................................................8
IMAT5211 - E Commerce Systems | Assignment_2
E COMMERCE ASSESSMENT 1 Part 1: SWOT Analysis The SWOT matrix or SWOT analysis is a powerful tool to assess the internal and external environment. The SWOT matrix for De Montfort University can be shown as:STRENGTHSThe established legacy of the university is probably its biggest strength. The university has been providing quality education since 1992 The university has more than 20,000 studentsThe university has close to 1.17 M GBP endowment The university has 2nd highest number of National Teaching Fellows of all UK universities. WEAKNESSESThe ration of UG and PH students are not good. Out of 20,000 students, the university has only 3000 PG students The university has limited courses that focuses on entrepreneurs and innovation and which motivate students to come up with out of the box solutions to solve real life business problems (Douglas & Douglas, 2015)THREATSThere are number of domestic and international universities in UK that possess threat to De Montfort UniversityThere also exists threat from external environment like government laws and regulations, financial conditions of the market, etc. (Underwood & Ayoade, 2015)OPPORTUNITIESThe biggest opportunity for De Montfort University is to target the people with distance learning and online programs There has been an increase in the awareness level of people about post graduate education.So, there is an opportunity for university to target UG students to get Post Graduation.Discussion The above SWOT diagram suggests that De Montfort University is a great place to get education. The decision to offer more courses to international students is a good decision as therehas been an increase in the number of inbound international students in UK. Every year, millions
IMAT5211 - E Commerce Systems | Assignment_3

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