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E-commerce Assignment - RockWebVision

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Added on  2020-07-22

E-commerce Assignment - RockWebVision

   Added on 2020-07-22

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E-commerce Assignment - RockWebVision_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1UNIT TASK 1..................................................................................................................................1a..............................................................................................................................................1b..............................................................................................................................................1c..............................................................................................................................................1d..............................................................................................................................................1UNIT TASK 2..................................................................................................................................21..............................................................................................................................................22..............................................................................................................................................3UNIT TASK 3..................................................................................................................................3UNIT TASK 4..................................................................................................................................4UNIT TASK 5..................................................................................................................................5UNIT TASK 6..................................................................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................8
E-commerce Assignment - RockWebVision_2
INTRODUCTIONE-commerce is an online transaction system in which the people can purchase or sell onvarious platforms online. It can be achieved by different platforms such as on mobile phones,desktops, internet marketing, online transaction systems etc. E-commerce is not restricted to thebuying and selling of anyone or some specific products but the technology had advanced to alevel that a huge variety of stuff is made available online and there are some engines on whichthe person can sell anything as well. The report is about discussing various factors of E-commerce, various related requirements, directives involved etc. UNIT TASK 1On the basis of given case situation, RockWebVision (RWV) is planning to set-up onlinebusiness in UK. Through this online business, RWV will provide European audience with classicUS audio. a.As per the scenario, both firm and customers need to comply with the legal aspectsregarding licensing. Considering the case of L’Oeral v ebay (2011), it can be stated that onlineconsent from the supplier is highly required or needed1. Hence, to earn income lawfully RWV isrequired to take prior consent from content owners. If business unit such as RWV will notcomply with the legal requirements then US content owners have right to make sue for thecontractual breach.b.Considering the case situation, it can be depicted that RWV needs to follow rules regardingcopyright for downloading rock music. Further, the cited firm also needs to take consent fromUS Rock band regarding the same. c.Under this, business unit needs to ensure that all the documentary and other requirementhas been fulfilled according to law. 1The UK's E-Commerce Regulations. 2017. [Online]. Available through: < https://www.out-law.com/page-431>.1
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d.Under this section, it can be stated that the firm might get the highest possible price throughselling ticket of concerts via auction. Hence, by complying with UK regulations regardingauction, firm would become able to get desired outcome.2Business structureOn the basis of cited case situation, for attaining right in relation to providing Europeanaudience with US rock band music RWV needs to get license for the same. Terms of license is gthat RWV is allowed to sell content to only EU customers. Hence, for performing acts in alawful manner business entity is required to comply with the terms and conditions related tolicensing. As per the section 116 (2) of concerned Act (UK), commission has power to reviewmatters when conditions of license are being breached3. Further, if RWV will not meet all thecontractual terms and conditions then Commission has right to either suspend or revoke license.Along with the revocation, commission may also impose financial penalty in front of RWV.Hence, to minimize risk associated with the breach of licensing terms firm needs to make focuseson taking alternative action. For instance: if RWV intends to sell US content in other countries aswell along with EU then it needs to lay emphasis on the renewal of contractual terms andconditions pertaining to license. 2Liang, T. P. and et.al., 2011. What drives social commerce: The role of social supportand relationship quality.International Journal of Electronic Commerce.16(2). pp.69-90.3Licensing, compliance and enforcement. n.d. [Online]. Available through:<http://www.gamblingcommission.gov.uk/pdf/licensing-compliance-and-enforcement-policy-statement.pdf>.2
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