E-Commerce Business Skills: A Case Study of Ben's Fruit and Vegetables

BUSINESS SKILLS FOR
E-COMMERCE

TABLE OF CONTENTS
Introduction......................................................................................................................................1
Task 1...............................................................................................................................................2
P1.1 Assess the core business functions of your selected organisation.......................................2
P1.2 Evaluate Ben’s fruit and vegetables business aims and show how they relate to their
stakeholders.................................................................................................................................4
Task 2...............................................................................................................................................6
P2.1 Analyse the impact, including the risks, of introducing an e-Commerce system to the
Ben’s fruit and vegetables...........................................................................................................6
2.2 Discuss the global impact of e-Commerce on society in relation to the organization..........8
Task 3...............................................................................................................................................9
P3.1 using appropriate research methodologies, Investigate market potential for an e-
Commerce opportunity................................................................................................................9
P3.2 Evaluate current e-Commerce systems in use by similar organisations (competitors).....11
P3.3 Discuss the financial implications of e-Commerce solution.............................................12
P3.4 Design an ecommerce solution to enhance the business functions of your chosen
organization...............................................................................................................................14
P3.5 Evaluate the suitability of the e-Commerce......................................................................18
Conclusion.....................................................................................................................................19
References......................................................................................................................................20

LIST OF FIGURES
Figure 1: Current site map.............................................................................................................14
Figure 2: Site map for major pages................................................................................................15
Figure 3: Story board for order processing....................................................................................16
Figure 4: Authorization process.....................................................................................................16
Figure 5: Authentication process...................................................................................................17
Figure 6: Clearing and settlement..................................................................................................17

Introduction
Ecommerce means to use the internet as the online shop to reach the customers and sale the
products. It is being preferred in the era of digital technology to save the time and cost and
enhance the reach more number of customers. Report will discuss the core functions of the Ben’s
fruit and vegetable limited which is a growing food retail organization in London. The report will
also discuss the business aim and objectives of the organization to adopt the ecommerce system.
It will discuss how the ecommerce can be adopted in business operations with the consideration
of the risks and impacts on business and society. The report will also highlight the market
potentials with ecommerce, financial implications and current systems in use in other
organization. Also the design and suitability of the system will be discussed in context of the
organization.
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Task 1
P1.1 Assess the core business functions of your selected organisation
Ben’s fruit and vegetables is a Private Limited organization which is based in London, the UK
and provide health and fresh groceries products in the market. Ben’s fruit and vegetables sell
various types of products at the very wider range. The main functions of this organization are to
provide best and fresh quality of products such as- nuts and seeds, oils, jams, fruit juice, eggs,
honey and spices to their customers. As a fruit and vegetable organization there are different
types of core business functions which are covered and considered by them which are discussed
as below:
Major market: Vegetables and fruits are mainly produced by season, but the market always
requires these types of products. But sometimes these types of the organization who are dealing
in this sector are facing many issues regarding product availability. Ben’s fruit and vegetable
cover this by their core functions in which they match up with their customers demand by two
ways like- selling fresh products within a period of harvest and process the rest for meeting the
demand during the whole year (Core business functions of Ben’s fruits and vegetables, 2018). As
the technology improved in the market with the increased customer's income, so it becomes
easily to supply or provide best and fresh quality of products to them on a daily basis.
Fresh market: With the increased customer income, the demand for the fresh product is also
increased in the market. This will force these types of organization to sell or supply fresh
products throughout the year among their customers. So it becomes the core and major function
of Ben’s fruit and vegetables to provide quality of products to their customers. The organization
has some chain stores in the market, and they get connected with large retailers to buy or
purchase the products directly and then provide to their targeted customers in large or small
areas. The core function of this organization is to produce their marketing plan or strategy so that
they can promote their products and services to the customers.
Identify market demand: Ben’s fruit and vegetable core function are to identify or evaluate the
market trends and demand of their customers (Kurnia et al, 2015). Market research must be done
in respect of the marketing techniques so that they can identify whether other organizations are
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using traditional marketing or e-commerce for selling their products in the market between the
customers. With the help of this function, they can understand their customer buying decision
and behaviour when they are planning to buy these types of products.
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