Ecommerce Defined: Types, History

RUNNING HEAD: E-COMMERCE BUSINESS
MANAGEMENT
SMALL BUSINESS MANAGEMENT

E-COMMERCE BUSINESS 1
Contents
Introduction................................................................................................................................2
Business overview......................................................................................................................2
Mission statement.......................................................................................................................2
Purpose.......................................................................................................................................3
Key competitors.........................................................................................................................3
Strengths.................................................................................................................................3
Weaknesses.............................................................................................................................4
Target market.............................................................................................................................4
Ownership..................................................................................................................................4
Conclusion..................................................................................................................................5
Bibliography...............................................................................................................................6

E-COMMERCE BUSINESS 2
Introduction
The report reflects on an e-commerce business in United States. With the rise in usage
of digital media, many people are initiating their own business enterprise on the digital
platform. It is an easy and economical approach and it is enabling many people to emerge as
a successful business entrepreneur (Koellinger & Roy , 2012). Considering the report
structure, the initial section includes the brief information about the business. The next
section comprise of various competitors of the business and their respective strengths and
weakness. The passing part focuses on its target market, and form of ownership for the
successful execution of the e-commerce business. The key purpose of the report is to
emphasize on a profitable and distinct e-commerce.
Business overview
The e-commerce business is named ‘At your door’ service. It provides domestic
luggage delivery services at reasonable prices. Conducting the business on digital platform
will help the business to cut the fixed cost involved in land and building of the business. It
will reach its potential customers by social media marketing as it is highly used by the present
generation. It will enable the business to reach the mass population and easily connect with
its customers, and consider their queries and suggestions.
The customers can easily avail the benefit of this service by entering their ‘current
location’ and ‘destination’ via its personal website. The service person will collect the
luggage and bags from the current location and it will deliver on the entered destination. The
ecommerce business will fulfil its social responsibility by developing the use of electric
trucks to deliver luggage to their customers and owners.
It will employ aboriginal people of the country because it does not require special
skills and knowledge performance of the work. The workers have to simply follow the route
and deliver it on the set location. However, it will employ only native population as they will
have clear knowledge about the locations and landmarks of the country for the smooth
delivery of the luggage.
Mission statement
The mission of the company is ‘To provide a hustle free travelling’.