The Development of E-Commerce Websites

Running head: E-COMMERCE
E-COMMERCE
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Introduction
The development of E-Commerce websites by professional companies is considered as
most popular option for businesses, which offers significant avenue for digital transactions and
sales. According to Kaushik et al. (2018), irrespective of typical websites which is typically used
for searching as well as obtaining information, e-commerce website services help customers to
buy product and services without visiting physical stores. Thus, seeking appropriate e-commerce
website development is known as crucial step required by companies in increase clientele base.
In recent times, e-commerce development is the only representative of the generic business to the
customers, thus any disadvantages and unconstructive approach tend to influence the business
(Nilashi et al. 2016). The following paper will analyse the advantages and disadvantages of
websites of Amazon, Bluebird Care U.K and Helping Hands Care Agency and analyse their
persuasive factors along with practical, commercial and legal limitations.
Discussion
Amazon Webstore’s Advantages and Disadvantages
Improved Search Engine Optimization
Amazon the renowned online retailer of apparels, electronics, books and other items have
designed extremely scalable, user-friendly e-commerce website platform known as e-commerce
website platform recognized as Amazon web store (Bhatt et al. 2015). Amazon website is an
integrated e-commerce platform, which makes it easier for several users to easily locate online
store and receive exceptional shopping experience. Amazon website has created universal

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recognition of products, which they sell, and display all items on search results of Google and
Yahoo.
Easy checkout and secured billing selection
Amazon checkout option is highly advantageous for easy and secured transactions as it
enables the clients to access current Amazon account to make rapid and genuine checkout
(Currim, Mintz and Siddarth 2015).
Product and Community Features
Amazon websites shows features like ‘Top Sellers’, “Recently viewed Items’ and
“Customer Reviews’ in order to be aware of the choices and purchasing history of all users in
order to introduce highly targeted marketing program (Amazon 2019). Amazon e-commerce
website has been offering every user substantial opportunities and traders to expand their
business overseas and further engage in custom branding in order to involve in custom branding
for generating higher profits.
Even though advantages of Amazon websites are robust, it has certain disadvantages as
well which the company must refurbish to reap greater amount of profits.
Complex Understanding of Marketplace Infrastructure
While, infrastructure of Amazon website shows utmost distinctiveness and exclusivity in
comparison to its competitors, the technology and interface show great complexities to
understand by many of its users.
Lack of Branding Control
Amazon obligates its sellers to label every product with an exclusive product identifier
with its own barcode. Even though predictable task, branding every product can be time-
consuming and challenging. Reports reveal that retailers are supposed to purchase labelling