E-Commerce Effective Customer Relationship PDF

RESEARCH
PROJECT

Table of Contents
TITLE .............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
P1) Research proposal which clearly define question and hypothesis with literature review....1
P2) Research methods and approaches to primary and secondary research. .............................9
LO2................................................................................................................................................10
P3 Conduct primary and secondary research by using appropriate methods and techniques...10
P4 Apply appropriate analytical tools, analyse research finding and data. ..............................13
LO3................................................................................................................................................21
P5 Communicate research outcomes in an appropriate manner for the intended audience......21
LO4................................................................................................................................................22
P6 Reflection on the effectiveness of research methods and techniques. ................................22
P7) Determine alternative research methodologies for the project...........................................23
REFERENCES..............................................................................................................................24

TITLE
“ To analyses the usefulness of e-commerce in building effective customers relationship”.
A Case study on Amazon.
INTRODUCTION
The environment is changing in great way and people use to shop the products through
online sites, as because they do get every kind of commodity and even it is not required to move
out from home and product will also be received at home. It is that which create a effective
relationship with customer with online purchasing. Basically, a main motive to conduct a
research is to collect information related to usefulness of E-Commerce websites in building an
proper customer relationship in effective way (Rummler and Brache, 2012). Information and
data will be gathered in context for Amazon, which is a largest online shopping website and how
they crate an better relations with there customer. Amazon is being among the top leaders in
manner of earning and attracting customers too towards firm. Not only Amazon, other online
websites are there which do provide products same as Amazon, but they don't have an perfect
services like considered Company. Amazon do bring changes in there strategies and decision
according to market environment and provide various offers to customer so that, they can come
up and buy the different products and services from them only.
P1) Research proposal which clearly define question and hypothesis with literature review.
Every large entities has an research department who conduct research on regular basis so
that they can collect information related to needs and desires of customer, even current trends in
market too. Hence, Amazon is that company who earns is millions by satisfying its customer
needs and wants in effective manner. According to research earlier, firms only had an focus one
earning profit with there products but in today's scenario every firm needs to loom what
customer needs and provide services according to that only in better way too. Research is said to
be an important part of organisation as because it is that which help firm to get stable in market
from longer period. In today's environment there is a huge competition in outside market and
companies wants to have an effective strategies and decision that could help them to have a
competitive advantage in right format (Sirmon and et. al., 2011). Research is that which
somewhere help firm to collect important information that could help in introducing an effective
services in market and can attract the customer in better way too. Every research has significance
1

for online business. Basically, there is a huge competition in online businesses as they need to
bring various perfect scenario of working which should make them to come up with various
effective things and make entity to earn good amount in market. Significance of research for the
Amazon was like collecting needed information related to usefulness of E-commerce websites
for building up a perfect relationship with customer. Hence, collecting information related to this
can help in bringing a perfect increase in performance of company too. This aspect of
relationship in between company and customer can help them to earn higher profits which do
make them to expand their business further.
Research Aims
Aims and objectives are considered as same and it is such for which the company is
established in market and perform effectively to attain such (Christopher, 2016). The
investigation Point delineates the target which is to be ace through undertaking of this
examination. It is delineated to give a framework to be considered in the midst of centrality of
places for the examination. Aim of research is “To analyse the usefulness of e-commerce in
building effective customers relationship”. A Case study on Amazon.
Research Objectives
This involves to be the best bit of research wander which relies upon the investigation
issue. The examination targets are moulded in light of point worked for the examination. This
consist to be the effective part of research work in which the issue is mentioned in small
statement which provide an appropriate direction to the researcher to implement the research
activities in appropriate manner. This section is significantly connected with the aim as it create
value in analysing the major purpose of research in effective manner. Some effective objectives
of research are assorted as below:
 To determine the usefulness of E-commerce for customers.
 To evaluate the need of internet marketing for the purpose of business growth.
 To identify the measures which are adopted by Amazon as to building effective
relationship with customers. To recommend the ways by which Amazon can attain competitive edge at market place.
Research Questions
Research question is defined as centre of research and collecting information related to
issues and wants to collect some data for company. Research questions are an undertaking
2

through which targets are to be answered (Rasula, Vuksic and Stemberger, 2012). The
significance of interest makes it less requesting to accumulate information which is beneficial in
observing finally achieving goals for the examination. this part is successful in leading piece of
writing survey in viable way, this segments gives a compelling hypothetical edge which give
benefits in fruition of research work in all around arranged way. Although, it is required that
research questions should be clear, focused, complex and arguable in concise form too. Some of
the research questions are as follows:
 What is the use of E-commerce website for customers?
 What is the need of evaluation of internet marketing for purpose of growth of business?
 What measures are adopted by Amazon in respect to building an appropriate relation with
customers? What are the ways that can help company to attain competitive advantage at market
place?
Time Schedule.
Time Schedule is such which help in splitting the work in great way. Moreover, using
work Breakdown structure with this can make firm to complete there on time and even in
effective way too. Work Breakdown structure is considered as having an working in hierarchical
way and divide the activities and task according to several department. Dividing the work
according to people specification does help individual to complete there work in effective and
efficient way. Time Schedule is that which also help company to gather information as which
task and activity do take maximum time scenario in getting completed (Prajogo and Olhager,
2012). Time schedule is such which involve every information and data of particular work even
though it needs to be considered by entity so that each and every work can be completed on time.
It is that which also bring in effective communication in between the departments,
coordination and collaboration, effective working, reduces the chances of getting duplicate work
and minimises risk as well because whole organisation works as one. All such aspect make firm
to perform in great way that also makes firms to attain or accomplish there goals and objectives
in great way. Even though, it also include that those task or activity which takes maximum time
in getting completed as for same it is required to bring in a perfect policy and procedure with
tools and technique which can result into winding off the work within time schedule in effective
3

way. Basically, both the things Work breakdown structure and time schedule make firm to attain
height of profits if work is being done in great way according to requirement in better way.
Time schedule needs to be prepared with consideration of every field and make firm to
perform in better way. Hence, for every task a date is noted and completion dare is note down
which lead to collect information as how much time a task has taken to get completed in right
format. Generally, this needs to be done in effective way as this helps company to increase the
performance of organization.
4

Literature review refers to as critical review which is having an level of evaluation of
research. It is considered in as concise and synopsis for having an specific research, which allow
gathering information as why to interpret an particular research (Brewster and Hegewisch, 2017).
This can be settled as the best bit of research project which enables the expert in guiding a start
to finish research to wander as to drawing an effective research result for the predefined zone of
study. It is the most principal bit of the examination meander. The researcher gathering data and
information by different sources and utilise them as to completion of research work in effective
manner. The researcher perceive the investigation and bits of knowledge of producers which are
identified with the meander and in this manner look at the inclination and considerations of
different creators and attempt to move them. In this section of research data has to be gathered
through secondary sources as it is effective in supervising arithmetical framework by analysing
the opinion of various authors and writers.
The Use of E-commerce website for customers.
Many customers are there who use to shop from home only through the use of various
websites available with them. Amazon is one of them which do provide various facilities and
offers to millions of people that attract the people towards company to increase there sales.
Earlier, customers needed were suppose to come in market and bargain with shopkeeper for an
product and services even they can check commodity at a time as well before purchasing it in
effective way. People and customer, now don't look forward to go out from home and shop a
5

particular thing. Even though, they buy through Amazon and get the product at home in within
few days (Pollock, Wick and Jefferson, 2015). Now people have become a use to of it which
created as a great and huge competition in market among these online websites. To attract large
number of customer they do introduce many discounts and offers for large community so they
can increase there sales number of customers on particular site can be increased in effective way.
Amazon, do bring various innovative product and effective services for customers which do
create an interest of customer to buy products online in perfect way. Basically, e-commerce
website are such which do help customer to perform there various works from home only and no
need to go out from home. Even the product do come at home without any issues and money is
used to be paid after getting delivery.
In contrary to this, ZAINAL ABIDIN says that customers are having an great advantage
of e-commerce websites for them as with this people can have an wider range of choices in great
way, even though the product and services are purchased from remote areas in better way and
having an great control of consumer in perfect manner. Basically with online purchasing the
customer can make a better comparison in between the prices too in effective way too. Hence, it
also leads towards saving time of customer and also having an convenience of product and
services in proper way. These are some of the reasons which is considered by people while using
an online website to purchase product and services in effective way too. All such aspect needs to
be considered and it help in earning higher profit too.
The need of evaluation of internet marketing for purpose of growth of business.
As per the views expressed by Moser, 2012, Competition is there and it's huge even
marketing in such scenario is considered as tough. It has become an complex situation to draw a
new customers for the product to increase sales. Even it has been seen that quality products
required to be promoted before selling it. Traditional forms of marketing like newspaper,
magazines and billboard too are somewhere an expensive terms. Therefore, relying on these
forms of promotion its better to move towards a proper way of advertising and i.e. Internet.
Internet is that which can increase the traffic of customer towards business and can manipulate
people to spend amount (Burns, 2016). For instance, billboards- don't know how many people
will see the advertisement out there and even cant track the possible outcomes. Therefore,
Internet marketing is such which allow business to track the number of customer throughout
sales. As exactly, people do help company to attain its goals and objectives in great way.
6

Normally, there are various tactics of internet marketing which do increase conversion and some
of those are as: SEO, Social media, emails etc. these all such help company to work in effective
manner and bring people nearby to firm in great way. Hence, entities knows this that Internet
marketing techniques and criteria keeps on changing that never remains same. In this digital
edge, it is quite complex to keep an latest and online marketing trends too..
In contrary to this Amit Kothiyal says that, when a business needs and attain success a
crucial thing comes in between and i.e. Internet Marketing. Basically, when a product and
services are those which needs to be promoted with help of internet marketing. An online
marketing agency is such which help company to operate there business related to marketing
there product and they do take care of such activities and task in better way. Internet marketing is
that which needs to revamp business brand and also leads to have an visibility, traffic and sales.
Even though there are some of the reasons as why internet marketing is considered as important
though as : it helps in increasing the visibility of a business, this is such which do help in
connecting business with customers, it is such that make firm to cope up and face competition in
great way. Moreover, internet marketing is also said to be good for research and development
even it also help business to legitimate (Shultz and Adams, 2012) . These are some of the aspect
which develop the firm in market and make firm to attain its goals and objectives in great way
with earning of higher profit is also there. Internet marketing do make firm to introduce an
effective working and also make them to attract the large population towards company and use
of internet is also done to create an effective relationship in between the company and customer,
over leads to maintain such for longer period.
The essential measures which are adopted bys Amazon in respect to building an appropriate
relation with customers.
As per the views expressed by Lou Dubois, 2010, customer loyalty is consist to be the
most essential element of firm as it is essential for an organisation to build effective relationship
with their buyers as to satisfying their needs and wants market place. Amazon deals in large
market area and widely concern on expanding its business activities at large scale in respect to
attaining higher growth and success at market place. Customers relationship management plays
vast role in attaining higher growth of firm through fulfilling the desires of people at market
place. There are various measures which are adopted by Amazon as to establishing effective
relationship with customers, some essential are described as below:
7

Mobile application service: As a largest online retailer brand Amazon is focused on enhancing
the performance of firm through grabbing attention of more and more buyers towards the firm or
its offered products and services (Salas and et. al., 2012). Mobile application is a best way to
implement good relationship with buyers through offering them products and services which
appropriate details. Company is mainly offers its products through online sources as it is the
most effective source which helps in building good relationship with buyers.
Discount Offers: This is also an essential element which helps the organisation in attaining
higher customer’s attraction towards the firm. Amazon is a largest online Retailer brand which is
focused on providing long term benefits to the customers which create value in implementing
good and effective relationship with buyers.
The essential ways that can help company to attain competitive advantage at market place
As per the opinion of Ford, 2014, There are mainly four kind of methods of the
competitive advantage which are being described below: Cost Leadership: The term is getting used while a firm's projects are focused on
providing cheapest products at market competition. Although, it is quite difficult to
deploy this strategy cause for this administration requires to regular work in decreasing
prices at level so as to remain aggressive (Bayo-Moriones, Billón and Lera-López, 2013).
Cost leadership is an important part of marketing strategy which has put a huge impact on
market share of the firm as well as training customers' interest. In businesses, marketing
management teams are intends towards reducing production costs not only for a one
product. While deploying this strategy, some firms can eradicates the quality of their
products that is not acceptable among customers. Differentiation: This can be stated as the second strategy which is mainly utilised by the
company for getting differentiation from the competitors. In this kind of differentiation
strategy, there is the low cost which has one of the possible factors and thus this can
mainly aside a business from others.
Defensive Strategies: Another way by which business can mainly gain the competitive advantage
for using the defensive strategy. There is the benefit which has been gained for this kind of
strategy which in turn can allow the business to further distance itself from the competition and
thus in some sense which can maintain the competitive advantage which has been mainly gained
(Kolb, 2014) .
8

Alliances: There are various kind of competitive advantages which has mainly gained by the
businesses which look out for the strategic alliances with other kind of business and this is
related to the company. Company should mainly be careful about not to cross the line between
alliances and collusion though. Collusion mainly occurs when the businesses within the same
kind of sector which will work together for artificially control prices.
P2) Research methods and approaches to primary and secondary research.
Research is imperative stage for any advancement procedure cause it is a precise way to
deal with take care of the issues and it likewise has a logical investigation of the examples that
by what means can a task can be completed to give a significant results. Research strategy runs
with a work of portraying, clarifying, and anticipating marvels. Before leading an examination it
is additionally picks up a learning that expected to set up an exploration design (McGrath, 2012).
Types of Investigation
There are different sorts of research which can be led by the specialist to accomplish their
point and targets (Baines, Lightfoot and Smart, 2011). It relies upon the analyst that which
composes they believe is reasonable for their examination procedure. Regularly these are of two
kinds; Qualitative and Quantitative. In Quantitative research, the information is being assembled
in a measurable way and in qualitative research, information is accumulated in centre with
quality. In the momentum research, qualitative research will be directed.
Research Data Sampling
The research data is being assembled at long last from the example respondents which are
being picked by the association. These example respondents are being picked by the inspector
through irregular examining system. These respondents are being looked over an immense
populace in this manner these people also should go about as an agent of the entire populace.
Alongside this structure, the example measure which will be picked here is 30. In this way, every
one of the respondents should give their answers in a viable way with the goal that the
information can be dissected in a legitimate way.
Data Analysis
This is considered as a noteworthy strategy where the data which has been assembled are
dismembered and deciphered with the objective that results can be known. This is a most crucial
bit of the exploration for social affair data in light of the fact that if data won't be broke down
then it won't be of any usage for the pro. Thusly, extraordinary methods are being used by the
9

analyst for deciphering the data in the therapeutic way. Information Investigation fuses two kind
of sources like essential source and optional source. Here, essential source oversees subjective
examination of data and auxiliary sources oversee exploratory reviews of data.
LO2
P3 Conduct primary and secondary research by using appropriate methods and techniques
The examination venture is about effect of advanced innovation on the Scottish and
Southern Vitality Plc as it as vitality fuel provider organization so what might be the impact on
the organization when it will be put a stage forward in the digitalization. In any case, before
embracing an innovation it expected to research all sort of strategies that are required to know
the potential outcomes of accomplishment and to lessen the risky issues. There are a few
techniques are recommended by the researchers to direct a viable examination with a noteworthy
way.
Cost: It is the most basic component which assumes huge part in actualizing all examination
exercises in orderly and successful way. It is required for analyst to keep up proper stream of
assets and capital as to directing all exercises without confronting any sort of issue. The cost of
this task isn't high as in this study is led among 30 respondents and it is anything but difficult to
accumulate data by their own involvement. On the opposite side as to social affair data through
auxiliary sources the financial plan of venture is improved as to aggregating information through
various sources (Benitez-Amado and Walczuch, 2012). The sentiment of creators are powerful in
drawing a substantial and proper result.
Ethical Issue: It is basic for the researcher to coordinate the whole research process effectively
so to do this they are required that they take mind that every one of the guidelines and directions
are followed in a successful way and control them also with the goal that it can help them in
driving each one of the activities therapeutically (Apulu, Latham and Moreton, 2011). There are
various issues which will be looked by the specialist while dealing with this wander so it is
required to be guaranteed that the analyst tackle every single one of their issues in a viable way
and does not use and illicit strategy for the same. Likewise, it is required to be viewed as that all
the vital data ought to be kept secret and ought not be spilled or abused.
Questionnaire
10

Q1) Is E- commerces helpful in increasing sales of Amazon? Frequency
a) Yes 24
b) No 6
Q2) Is Amazon company provide advantage to consumers like discounts
as well as additional services?
Frequency
a) Agree 26
b) Disagree 4
Q3) What are main tools which Amazon should use to increase sales of e-
commerce business?
Frequency
a) Unbounce 10
b) Hello bar 6
c) Groove 8
d) Sumo me 6
Q4) Is E- commerce aid in developing better customer relationship at
market place?
Frequency
a) Yes 22
b) No 8
Q5) What are the benefits to building effective relationship with
consumers?
Frequency
a) Improve sales 10
b) Enhance growth rate 10
c) Build strong customer base 10
Q6) What are main strategies which Amazon organisation should use to
enhance e- commerce?
Frequency
a) Organise site 15
b) Minimise Abandoned Carts 7
11

c) Quick customer services 8
Q7) What rating will you give to services of Amazon company? Frequency
a) Excellent 25
b) Good 3
c) Average 1
d) Poor 1
Q8) What are the different ways by which Amazon company can increase
productivity of its e- commerce business.
12

P4 Apply appropriate analytical tools, analyse research finding and data.
13

Theme 1: E- commerces helpful in increasing sales of Amazon.
Q1) Is E- commerces helpful in increasing sales of Amazon? Frequency
a) Yes 24
b) No 6
Interpretation:
As per the above given graph it has been concluded that E-Commerce is an effective
element in today's modern business era and organisations are widely concern on exploring
business activities through e-commerce facilities. 24 out of 30 people are in favour with this
statement as per their opinion e-commerce is helpful in increasing the sales of Amazon at market
place. it is the largest online retailer company and widely concern on implementing its business
operations through online sites. Remaining people are not agree with the same as per their
opinion e-commerce is not effective for organisational growth.
14
a) Yes b) No
0
5
10
15
20
25
24
6
Column B

Theme 2: Amazon company provide advantage to consumers like discounts as well as
additional services.
Q2) Is Amazon company provide advantage to consumers like discounts
as well as additional services?
Frequency
a) Agree 26
b) Disagree 4
Interpretation:
As per the description of the above mentioned report it has been analysed that the major
motive of each small as well as large business Enterprises is to provide advantages products and
services to their potential customers in respect to retain them for long run of business activities.
As a large business concerned Amazon is very much focused on providing when official services
such as discount and gift vouchers on various essential additional services which are helpful in
implementing loyalty among buyers 26 out of 30 respondents are agree with this statement as per
their opinion Amazon company provide advantage to customers like discount as well as
additional offers and remaining 4 people are not in favor with the same as per their on Amazon is
not likely to provide effective services to their buyers.
15
a) Agree b) Disagree
0
5
10
15
20
25
30 26
4
Column B

Theme 3: There are various tools which Amazon should use to increase sales of e-
commerce business.
Q3) What are main tools which Amazon should use to increase sales of e-
commerce business?
Frequency
a) Unbounce 10
b) Hello bar 6
c) Groove 8
d) Sumo me 6
Interpretation:
According to the description of the above mentioned graph it has been analyzed that the
major motive of organisation is to increasing sales in order to creating various benefits for
company in their future aspects also hi Sale cause higher profitability for firm. There are various
tools which are needs to be used by Amazon in respect to increase their sales through E-
Commerce business. 10 out of 30 people go with Unbounce this is an effective way to. Enhance
sales, 6 people go with hello Bar 8 people go with groove and remaining go with sumo me these
all are some essential aspect which should be used by company as to making improvements in
the sales of firm.
16
a) Unbounce b) Hello bar c) Groove d) Sumo me
0
1
2
3
4
5
6
7
8
9
10
10
6
8
6
Column B

Theme 4: E- commerce aid in developing better customer relationship at market place.
Q4) Is E- commerce aid in developing better customer relationship at
market place?
Frequency
a) Yes 22
b) No 8
Interpretation:
From the above give an report it has been concluded that E-Commerce is an essential
tool which it in developing effective customer relationship at Marketplace it is necessary for
small and large business Enterprises to friendly and healthy relationship with buyers as the Hai
attraction of buyers create benefits for firm terms of enhancing the profitability 22 out of 30
people are agree with this statement as per their opinion it is required for Enterprises to use E-
Commerce facilities as to implementing good and effective relationship with customer 8 people
are not in favor with the same as per their thinking there is a less need to use E-Commerce
facilities within the workplace.
17
a) Yes b) No
0
5
10
15
20
25 22
8
Column B

18

Theme 5: There are various benefits to building effective relationship with consumers.
Q5) What are the benefits to building effective relationship with
consumers?
Frequency
a) Improve sales 10
b) Enhance growth rate 10
c) Build strong customer base 10
Interpretation:
As per the above given details it has been evaluated that organisation are concerned on
building appropriate relationship with buyers as it is effective for firm to generating higher
growth there are also various benefits of building relationship with wires such as improve sales
in hands growth rate build strong customer base. People give equal priority to the each option as
these all has equal pride in as the benefits of customer relationship.
19
a) Improve sales
b) Enhance growth rate
c) Build strong customer base
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Column B

Theme 6: There are various strategies which Amazon organisation should use to enhance e-
commerce.
Q6) What are main strategies which Amazon organisation should use to
enhance e- commerce?
Frequency
a) Organise site 15
b) Minimise Abandoned Carts 7
c) Quick customer services 8
Interpretation:
As per the above mentioned project it has been explained that each business from make
some strategies in respect to reaching at competitive advantage. Strategies plays effective role in
reaching at higher position through implementation of organisational operations systematic
manner. 15 people go with the option of organize site As it is the most effective term which is
needs to be utilized by Organisation in respect to enhance E-Commerce facilities within the
workplace 7 people go with minimize abandoned carts this is also effective for E commerce
remaining people go with quick Customer services as it is the most effective tool which has a
direct influence on the organisational activities and performance.
20
a) Organise site
b) Minimise Abandoned Carts
c) Quick customer services
0
2
4
6
8
10
12
14
16 15
7 8
Column B

Theme 7: People give different rating to the services of Amazon.
Q7) What rating will you give to services of Amazon company? Frequency
a) Excellent 25
b) Good 3
c) Average 1
d) Poor 1
Interpretation:
As for the above mentioned chart it has been concluded that different people have different
perception on the product and services of Amazon which are offered to their potential customers
who are very much willing to taking benefits of copper production services of Amazon variety of
people give excellent rating as they are very much satisfied with the Amazon facilities and
remaining people are not satisfied due to some others and as per their opinion online facilities are
not that effective than the traditional facilities.
21
a) Excellent b) Good c) Average d) Poor
0
5
10
15
20
25
25
3
1 1
Column B

LO3
P5 Communicate research outcomes in an appropriate manner for the intended audience
From the above mentioned report it has been concluded that in the world full of
digitization organizations are widely concerned on implementing E-Commerce facilities as to
providing beneficial services to their significant customers. E-Commerce is a crucial concept in
which various elements of digital Technologies such as website online applications internet
social media sources are involved E-Commerce is effective in implementing effective customer
relationship as to attaining high growth through capturing a wide area of market in this modern
business around the major motive of each business Enterprises is to expand their business
operations throw satisfying the needs and wants of buyers by offering variety of products and
services which are helpful in fulfilling the basic desires of people at Marketplace. E-commerce is
a beneficial term for customers as well as organizations as in this modern era people are very
much concerned about applying online services as to saving their extra cost and time. E-
Commerce facilities are able to providing various benefits to be customers through making their
transaction easy and comfortable in the modern world people are very much aware about me
online facilities and its benefits is also necessary for an organization to build effective
relationship with customers because customers are the primary element of market as the growth
of firm is based on the satisfaction level of buyers as to growing their business it is essential for
Amazon to build effective relationship with their buyers so that long term benefits can be gained
through fulfilling the needs of buyers in terms of money. In the digital market organizations are
focused on providing online services as to building proper customer relationship which create
value for organization and customers in terms of attaining benefits and growth. Essentially, a
primary rationale to lead an examination is to gather data identified with convenience of Online
business sites in building an appropriate client relationship in compelling way. Data and
information will be accumulated in setting for Amazon, which is a biggest internet shopping site
and how they case a better relations with there client. Amazon is being among the best pioneers
in way of procuring and drawing in clients too towards firm. Not just Amazon, other online sites
are there which do give items same as Amazon, however they don't have an immaculate
administrations like thought about Organization. Amazon do put up changes in there systems and
22

choice concurring for sale to the public condition and give different offers to client so that, they
can come up and purchase the diverse items and administrations from them as it were.
LO4
P6 Reflection on the effectiveness of research methods and techniques.
Research Design : These are the kind of plans which are considered as a bit of research process
that are being used for understanding the exploration technique sensibly (Costen and Salazar,
2011). It is the decision of analyst that which investigate plan should be used by them for
coordinating their method effectively. Basically there are three sorts of research designs which
are clear research descriptive, exploratory and experimental research design, these all are
effective in providing an appropriate structure as to implement all activities in effective manner.
In this procedure, descriptive research design will be used as here subjective research will be
coordinated.
Research Philosophy: It can be seen as a system in which ways are endorsed through which data
can be assembled, used and explored. The two sorts of research strategies which are used here
are Interpretivism and positivism (Awa, Ojiabo and Emecheta, 2015). Since, in this examination
venture, the exercises will be led in connection to propelling a web application in Amazon so
here there will be have to dissect every one of the sorts of components related with it whether it
is certain or negative. In the present research, Interpretivism research philosophy will be used.
This will empower them in driving their venture in restorative ways.
Research Approach: This is estimated as the best piece of research process which gives the
approach through which every last one of the activities should be coordinated effectively. Along
these lines, the research methodologies can be portrayed into various structures like inductive
and deductive research approach (Alshamaila, Papagiannidis and Li, F., 2013). In deductive
approach, the work is done from general to particular way while if there should be an occurrence
of inductive approach, the work is directed from particular to expansive way. Both of these
methodologies are extremely viable yet just a single can be executed by them. Thusly, inductive
research approach will be used by the scientist as this report will be established on Subjective
research system.
23

P7) Determine alternative research methodologies for the project
Research systems is the center bit of focus that required to acknowledge or choosing
effective and suitable way. These examination contemplations and considerations need to watch
the critical goals and goals for enhancing results and results can be encompassed. Convincing
method is found in which social separating should be done. While doing convincing work,
component features and take a gander at the view point which is useful for improving this
factors. This will do improving that properties and characteristics of specific outline close by
genuine goals and focuses in better way. Additionally, for this examination, deciphering
establishment in like way bolster better. This accomplish diagram an essential and reasonable
quality with the target that pleasing thought could be drawn. One of an elective methodology is
standard where social examination is must. Precisely when a meander depict and pick culture of
a point of view better by at that point odds of choosing pleasing and appropriate get could be
advance.
24

REFERENCES
Books and Journals
Alshamaila, Y., Papagiannidis, S. and Li, F., 2013. Cloud computing adoption by SMEs in the
north east of England: A multi-perspective framework. Journal of Enterprise
Information Management, 26(3), pp.250-275.
Apulu, I., Latham, A. and Moreton, R., 2011. Factors affecting the effective utilisation and
adoption of sophisticated ICT solutions: Case studies of SMEs in Lagos,
Nigeria. Journal of Systems and Information Technology, 13(2), pp.125-143.
Awa, H. O., Ojiabo, O. U. and Emecheta, B. C., 2015. Integrating TAM, TPB and TOE
frameworks and expanding their characteristic constructs for e-commerce adoption by
SMEs. Journal of Science & Technology Policy Management, 6(1), pp.76-94.
Baines, T., Lightfoot, H. and Smart, P., 2011. Servitization within manufacturing: Exploring the
provision of advanced services and their impact on vertical integration. Journal of
manufacturing technology management, 22(7), pp.947-954.
Bayo-Moriones, A., Billón, M. and Lera-López, F., 2013. Perceived performance effects of ICT
in manufacturing SMEs. Industrial Management & Data Systems, 113(1), pp.117-135.
Brewster, C. and Hegewisch, A. eds., 2017. Policy and Practice in European Human Resource
Management: The Price Waterhouse Cranfield Survey. Taylor & Francis.
Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan Limited.
Cavalcante, S., Kesting, P. and Ulhøi, J., 2011. Business model dynamics and innovation:(re)
establishing the missing linkages. Management decision, 49(8), pp.1327-1342.
Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
Costen, W. M. and Salazar, J., 2011. The impact of training and development on employee job
satisfaction, loyalty, and intent to stay in the lodging industry. Journal of Human
Resources in Hospitality & Tourism. 10(3). pp.273-284.
Dai, W., 2010. The Impact of Emerging Technologies on Small and Medium Enterprises
(SMEs). Journal of Business Systems, Governance & Ethics, 4(4).
El-Gohary, H., 2010. E-Marketing-A literature Review from a Small Businesses
perspective. International Journal of Business and Social Science, 1(1).
Ford, J.K., 2014. Improving training effectiveness in work organizations. Psychology Press.
Hashim, J., 2015. Information communication technology (ICT) adoption among SME owners in
Malaysia. International Journal of Business and Information, 2(2).
Kolb, D.A., 2014. Experiential learning: Experience as the source of learning and development.
FT press.
McGrath, S., 2012. Vocational education and training for development: A policy in need of a
theory?. International Journal of Educational Development. 32(5). pp.623-631.
Moser, C., 2012. Gender planning and development: Theory, practice and training. Routledge.
Pollock, R. V., Wick, C. W. and Jefferson, A., 2015. The six disciplines of breakthrough
learning: How to turn training and development into business results. John Wiley &
Sons.
Prajogo, D. and Olhager, J., 2012. Supply chain integration and performance: The effects of
long-term relationships, information technology and sharing, and logistics integration.
International Journal of Production Economics. 135(1). pp.514-522.
25