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Online Liquor Sales Strategy for Australia

   

Added on  2020-04-01

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Running Head: GLOBAL BUSINESS ENVIRONMENT 1E-commerce in Global BusinessEnvironment
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GLOBAL BUSINESS ENVIRONMENT 2Table of ContentsIntroduction......................................................................................................................................3Potential Issues................................................................................................................................3Security Issues and Fraud Issues..................................................................................................3Web Attacks.............................................................................................................................4Data Hacking............................................................................................................................4Theft of Consumer’s confidential information.........................................................................4Expenses on copyrights and patents.........................................................................................4Leakage of material information from internal resources........................................................5Mitigation Plan................................................................................................................................51.Give employees separate log-in details................................................................................52.Educate the employees.........................................................................................................53.Online security......................................................................................................................64.Secured verification for customer’s payment transactions...................................................65.Implementation of internal control program.........................................................................6Ethical Issues and Legal Issues....................................................................................................7Media ethics.............................................................................................................................7Legal issues..............................................................................................................................7Ban on Direct advertising.........................................................................................................8Corporation social responsibility..............................................................................................8Issues related to youth..............................................................................................................8Addressing the issues and concepts.................................................................................................91.Community engagement.......................................................................................................92.Employee engagement..........................................................................................................93.Restricted use of online website of company.......................................................................94.Avoiding breaking the laws and regulations........................................................................9Conclusion.....................................................................................................................................10References......................................................................................................................................11
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GLOBAL BUSINESS ENVIRONMENT 3Introduction From the last assessment, it can be found that online liquor industry in Australia can offersignificant growth opportunities to the organizations. The past research shows that growth rate inthe industry is very high. There are very few competitors in the online liquor industry inAustralia. After analyzing the industry strategically, here is the discussion about different issues,which this industry may face in today’s business environment. This report includes variousissues, which the organization may face online liquor business in Australia. It includes securityand fraud issues, which this e-business might be exposed to. Further, it includes a mitigation planfor countering these fraud and security issues, which may impact the online liquor business.Moreover, it consists of potential legal and ethical issues, which can be encountered by e-business. In order to address these issues, organizations may choose some strategies andovercome these issues. The players in the industry should adopt and implement some effectivestrategies to deal with these issues. Potential Issues In each industry, companies may face some issues related to ethical and legal contexts. Eachcountry deals with these issues differently. There are various challenges, which are faced by thebeer and wine distributors on regular basis. The Australian liquor industry is in the infancy phaseand it is in the developing phase. But there are very few competitors in the industry, so it will bebeneficial for the company to start this e-business. The company is using different modes for thise-business, like; E-mail marketing, mobile marketing, social media marketing and customerprofiling. However, this is an e-commerce business, so company may face security and fraudissues (Callinan, Room and Livingston, 2014). This e-business is confronting some specificsecurity, fraud, ethical and legal problems, which are stated below;Security Issues and Fraud Issues Whether it is offline or online liquor business, there may be some security and fraud issues in thebusiness operations. These issues may be related to the web-site hacking, information and datahacking and other issues related to the theft of significant information (Callinan & Ferris, 2012).Each and every organization in the industry needs to consider these issues to operate the businessoperations effectively. Security and fraud issues in online-liquor industry are stated below;
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GLOBAL BUSINESS ENVIRONMENT 4Web Attacks Web-application attacks are the most common issues, which are accounted for 40% of the databreaches in liquor industry. These attacks are the major results of the employees on internet, whoare surfing the site with the malware or virus. In the online liquor business, when the employeesclick on any program, it infects the whole system. It can cause breach to the system. Thealcoholic need to be very careful, not only to ignore the email tricks, but they want to handle thecard payments (Crowell, 2017). Apart from this, POS intrusion is another reason of data breaches. There may be onlinetransactions and sales, which can be refused by the hacks, which disturb the operations and directto the business loss. These web-based attacks can contaminate the computer system of liquorcompany with encrypt data and ransom ware. Data Hacking Data hacking is another security issue, which may impact the business of organization in onlineliquor industry in Australia. There may be some hackers, which can hack the materialinformation and data of the company. The hackers will infect the system of brewery and encryptthe information. After hacking the data, the hackers can claim a payment for getting encryptionkeys. Without having this data, the liquor company will not have access to information. Thecompany needs to pay a ransom and large amount of money to overcome the issue (Donovan,Donovan, Howat & Weller, 2017). Theft of Consumer’s confidential informationIn the online business, the company may face the issues related to the theft of confidentialinformation. In the online liquor business, if the customers make online payment, then there maybe chances that their confidential information can be stolen. Intermediate people can steal thedetails of their debit and credit cards of customers. In the process of online payment, thecompanies need to ensure that all the information of customers should be kept confidential. Expenses on copyrights and patentsAs the organization is going to start e-business in liquor industry, so company will face manyexpenditures on purchasing copyrights and patents. It is essential so that other competitorscannot copy the products and sell the similar products through their website. In the liquor
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