1E-COMMERCE1.Table of Contents2.Executive Summary.................................................................................................................23. Introduction..................................................................................................................................33.1 E-commerce...........................................................................................................................33.2 The South East Asian Economy............................................................................................33.3 Purpose statement..................................................................................................................34. Findings.......................................................................................................................................44.1 The state of E-commerce in South East Asia........................................................................44.2 Major Players.........................................................................................................................44.3 Analysis of the findings.........................................................................................................5The mobile revolution..............................................................................................................6Conversion Rate.......................................................................................................................7Basket Size...............................................................................................................................9The time of Purchase...............................................................................................................9Cash on Delivery and bank transfer.......................................................................................115. Conclusion.................................................................................................................................136. References..................................................................................................................................14

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