E-Commerce : Assignment Sample
Added on 2021-04-24
16 Pages2370 Words37 Views
Running head : E-COMMERCEE-COMMERCEName of the StudentName of the UniversityAuthor Note
1E-COMMERCE1.Table of Contents2.Executive Summary.................................................................................................................23. Introduction..................................................................................................................................33.1 E-commerce...........................................................................................................................33.2 The South East Asian Economy............................................................................................33.3 Purpose statement..................................................................................................................34. Findings.......................................................................................................................................44.1 The state of E-commerce in South East Asia........................................................................44.2 Major Players.........................................................................................................................44.3 Analysis of the findings.........................................................................................................5The mobile revolution..............................................................................................................6Conversion Rate.......................................................................................................................7Basket Size...............................................................................................................................9The time of Purchase...............................................................................................................9Cash on Delivery and bank transfer.......................................................................................115. Conclusion.................................................................................................................................136. References..................................................................................................................................14
2E-COMMERCE2.Executive SummaryThe given report throws light on the concept of e-commerce and the state of the e-commerceindustry in the South East Asian countries. E-commerce is a relatively new concept especially inthe developing countries of South East Asian countries which was developed in the 1990s in theDot Com. The e-commerce industry of South East Asia is determined by a large number ofmetrics such as the Conversion Rate, Basket Size and Cash on Delivery system among othermetrics. Various statistical charts and graphs have been used to represent the findings better. Aconclusion summarizes the report and states that the condition of the e-commerce industry in thegiven industry is at a relatively better position than in the rest of the world and those greaterefforts can be made to improve the operations.
3E-COMMERCE3. Introduction3.1 E-commerceEcommerce can be defined as the act of purchasing and selling goods as well as servicesonline on the internet medium available. The electronic medium commerce is based ontechnologies which range from electronic funds transfer, mobile commerce, and supply chainmanagement, marketing on the internet, online transactions, and electronic exchange of data.Management of inventory and the data collection systems (Laudon & Traver, 2013). Theprimary medium used by the ecommerce data is the World Wide Web and other mediums likethe email. E-commerce industry has formed a hub for the sellers and the buyers where they canmeet through the electronic medium in any part of the globe and exchange the goods throughshipping. E-commerce business has also boosted the logistics business to a great extent.3.2 The South East Asian EconomySouth East Asia is often considered to be a developing country but has one of the largestmarkets in the globe with countries like Indonesia, China, Singapore and India under itsumbrella. The e-commerce trade in the South –East Asian countries emerged in the year 1990with the Dot Com era and has reached soaring heights since then (Huang & Benyoucef, 2013).Earlier only international brands provided e-commerce services in this region, but now almostevery country in this region has a specialized business offering all ecommerce services.3.3 Purpose statementThe main objective of the report is as follows:
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