Best Practices in E-commerce: Strategies for Business Improvement

This assignment delves into the essential best practices for e-commerce success in the modern business landscape. It emphasizes the importance of high-quality product images, a clutter-free website design, and the avoidance of distracting elements like sliding carousels. The assignment stresses t...Read More

E-commerce

Introduction
E-commerce has become one of the essential components of
modern day business. Many companies are taking the help of
these platforms for increasing their sales, enhancing their
performance etc. Almost all the activities can be easily done with
the help of use of e-commerce platform (Singh, Alhorr &
Bartikowski, 2010). In this competitive environment, it has
become crucial for the management to adopt best practices in the
e-commerce sector.

Best Practices
Use better quality images
In order to make product
more purchasable it is crucial
that high quality images are
posted on the platforms. It
has been found that the
company that has uploaded a
better quality image always
achieves higher sales
(Rababah, Al-Shboul & Al-
Sayyed, 2011).

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Avoid clutter
It is crucial that firm uses a website that is having a simpler
design with higher rate of conversion. A person visiting this site
should not take much time to reach or see the main area of focus
for such as the product a company sales. At the same time, there
must be lower cognitive load as people do not want to give extra
mental efforts to make purchase or search anything (Morgeson
III, 2011).

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Avoid sliding carousel
It is seen that companies
usually use sliding carousels
but a good e-commerce site
should always avoid it as
visitor gets frustrated when
are reading something and it
gets changed. Hence it is good
to avoid sliding carousel (Ong,
2017).

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Simplify the menus
In order to achieve success it is
essential that company organises the
things that it sells. Too many menus
can also confuse the clients as they
might not find product for which they
have opened the website. It is always
crucial to simply the navigation bar and
search bar so that people can directly
reach to the option or product they
want to purchase (Widmer, 2019).
This search bar should also be Omni-
present so that people can reach to the
place where they aim to from wherever
they want to.

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Clear value preposition
The website must be able to produce the clear
idea about the way in which their product is
going to solve the problems of the customers or
the way in which it is going to improve the
situation (Alqahtani & Goodwin, 2012). Benefits
that are provided by that product must be clearly
mentioned. It is always beneficial to write a good
product description.

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Easy way to make purchase
Maximum sales can only be achieved when the
process of making purchase is easier and there
are different options of payment available with
the customers. This enables a customer to make
purchase from anywhere (Mulpuru, Harteveldt &
Roberge, 2011). More the numbers of purchase
options, more is that people make instant
purchase.

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Responsive design
It is always essential that a company improves the
e-commerce platform and make a responsive design
for it. Customers always want platforms that are
interactive as it enhances the user experience which
is necessary for retaining consumers (Yazdanifard,
Venpin, Yusoff & Islam, 2011). There must be
automatic resizing of the website or platforms
according to the device used by the customers.

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Enhance loading speed of website
It is always essential for a company to enhance
the loading speed of the website. Websites whose
loading speed is low frustrate people as they do
not want to waste their time in these processes.
One second delay results in reduction in
conversions by around 7% and hence can lead to
loss of around $2.5million every year (Chaffey,
2015).

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Create scarcity
This is a psychological way to
enhance the sale of the products. In
this a company must create a
scarcity. For examples “lower
prices for just one day”.
Add live chat
One of the best practices in the e-
commerce is that a company shall
always add a live chat option on
the page as it will help the
customers in their process of
making purchase.

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Distraction free
environment
It is crucial that whenever
a company designs a
webpage it must ensure
that there must be lesser
distracting elements such
as advertisements or any
other pop-ups
(Quicksprout, 2019).

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Designing platform that remember customers
It is crucial that every company designs a
platform that is able to recognise customers on
the basis of data collected by them on their
previous purchase. Sending the abandoned cart
email can be beneficial for bring back the
customer to make purchase (Quicksprout, 2019).

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Utilising remarketing strategy
For a company it is crucial to use remarketing
strategy. In this whenever a client makes the
purchase from their platform, they must see the
same products everywhere in their browser
irrespective of the page they have opened
(Quicksprout, 2019).

Conclusion
Among the different practices in the e-commerce,
some of the best practices that helps a company are
use better quality images, avoid sliding carousel,
avoid clutter, simply the menus, clear value
preposition, easy way to make purchase, responsive
design, enhance the loading speed of website,
create scarcity, distraction free environment,
designing platforms that remembers customers,
utilising remarketing strategy and adding live chat.

References
• Singh, N., Alhorr, H. S., & Bartikowski, B. P. (2010). GLOBAL E-COMMERCE: A
PORTAL BRIDGING THE WORLD MARKETS. Journal of Electronic Commerce
Research, 11(1).
• Rababah, O., Al-Shboul, M., & Al-Sayyed, R. (2011). A new vision for evaluating
the quality of e-commerce websites. International Journal of Advanced
Corporate Learning (iJAC), 4(1), 32-41.
• Morgeson III, F. V. (2011). Comparing determinants of website satisfaction and
loyalty across the e-government and e-business domains. Electronic
Government, an International Journal, 8(2-3), 164-184.
• Ong, S.Q, (2017). Ecommerce Best Practices: Explode Your Online Sales With
These 24 Strategies. Retrieved from:
https://www.referralcandy.com/blog/ecommerce-best-practices/
• Widmer, B. (2019). 2019 Ecommerce Best Practices (17-Point Checklist Included).
Retrieved from: https://sumo.com/stories/ecommerce-best-practices

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• Alqahtani, A. S., & Goodwin, R. (2012). E-commerce smartphone
application. (IJACSA) International Journal of Advanced Computer Science
and Applications, 3(8).
• Mulpuru, S., Harteveldt, H. H., & Roberge, D. (2011). Five retail ecommerce
trends to watch in 2011. Reproduction, 1-8.
• Yazdanifard, R., Venpin, M., Yusoff, W. F. W., & Islam, M. R. (2011). Internet
marketing: The new era of innovation in e-commerce. In International
Conference on Software and Computer Applications (Vol. 9, pp. 192-197).
• Chaffey, D. (2015). Digital business and e-commerce management. London:
Pearson Education Limited.
• Quicksprout, 2019. The Top 21 Best Practices for Running a Successful
Ecommerce Website. Retrieved from:
https://www.quicksprout.com/best-practices-for-running-a-successful-ecom
merce-website/