eCommerce Assignment | Marketing Assignment

Added on - 28 May 2020

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Running head: E-COMMERCE & MARKETINGE-Commerce & MarketingName of the StudentName of the UniversityAuthor’s Note
2E-COMMERCE & MARKETINGTable of ContentsSWOT Analysis...............................................................................................................................5Risk Analysis...................................................................................................................................5Name of products.............................................................................................................................8Defining solution for the website....................................................................................................9References......................................................................................................................................10
3E-COMMERCE & MARKETINGDescriptionThis report discusses about the construction of an online website, which is centeredtowards the selling of books. These books include four categories, which are thriller/mystery,fiction, text and university books. These books will be presented in the website where users willbe able to buy the products based on their requirements (Turban et al., 2017). These books willbe the sole product of the website where revenue earned from them will be the sole responses ofbusiness. In addition, this website will also consist of various other links, which will be used toshow a full page showing the characteristics of the product. This means that when a user clickson the link of a particular book, they will be taken to another link, which will show the fulldescription of the product.Potential customersThe business involves selling books to the customers by means of online website e-commerce store. The potential customers of the online store involve the population ofQueensland. Along with this another set of customers are the students of the university located inthat area. These are the potential customers which will be considered while opting foradvertisement and marketing. Moreover, the advertising will be considered to show the productsin front of specific age groups.AimsThe main aim of this online business involves providing help to the students of theuniversity. As students need to go the library of the university each time to access the books, itconsumes time every time this occurs. This makes it a necessity to consider the development ofan online solution, which will enable the students to request for the books from the website. The
4E-COMMERCE & MARKETINGstudents will also be able to take the books on trial based on a week period. After that they willbe charged as per the rules of the library set in the university.ObjectivesOnline sales- As the payment option will include debit or credit cards and even cash ondelivery method age group targeting is required to address them in advertisements. This does notinvolve kids or teenagers, as they will not be able to buy the products.Online marketing- The methods of online marketing will involve using the social mediaand organic traffic generation. This will be done by using SEO tools, which will be utilized, byusing blogging as a method. In addition, the use of advertising in social media networks likefacebook and Instagram will be adopted (Gregory, Ngo & Karavdic, 2017). Influencer marketingwill also be used to target the age groups required. Organic traffic will be utilized by usingGoogle search ads and Bing ads. Moreover, small flyers will be made that will be distributed inthe streets for creating awareness.Customer centric designs- The website will be more on users. This will be done bycreating a responsive site. Moreover, the interface of the website will also be made to be user-friendly to grab the attention of the users (Kim & Peterson, 2017).Trust creation- Along with this, the product page will also show the number of userreviews that has been given to the product so that a better impression is made in front of thecustomers.Other objectives- The security protocols will be undertaken by implementing the SSLprotocol. Hence, the security implications will be reduced and the website will be able to
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