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Case Study: E-commerce TABLE OF CONTENTS TASK 1 Research Project Outline Specification 1 Factors Contribution in selection of research project

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Added on  2019-12-03

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Case Study: E-commerce TABLE OF CONTENTS Constant TASK 1 RESEARCH PROPOSAL 1 Possible Research Project Outline Specification 1 Factors Contribution in selection of Research Project 1 Literature Review 1 Research Question 3 Plan and Procedure3 Matching resources efficiently to research questions4 TASK 25 Research carried on in accordance with the agreed specification and procedures 5 Data Analysis 7 Record of Data 7 TASK 39 Using appropriate research evaluation techniques 9 Interpretation and Analysis of results as per the original specification 9 Recommendations and justification of areas for

Case Study: E-commerce TABLE OF CONTENTS TASK 1 Research Project Outline Specification 1 Factors Contribution in selection of research project

   Added on 2019-12-03

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Constant advertising persuadingpeople to buy products they don'treally want. Case Study: E-commerce
Case Study: E-commerce TABLE OF CONTENTS TASK 1 Research Project Outline Specification 1 Factors Contribution in selection of research project_1
TABLE OF CONTENTSTASK 1 RESEARCH PROPOSAL.................................................................................................1Possible Research Project Outline Specification.........................................................................1Factors Contribution in selection of Research Project................................................................1Literature Review........................................................................................................................1Research Question.......................................................................................................................3Plan and Procedure......................................................................................................................3Matching resources efficiently to research questions..................................................................4TASK 2............................................................................................................................................5Research carried on in accordance with the agreed specification and procedures......................5Data Analysis...........................................................................................................................7Record of Data.............................................................................................................................7TASK 3............................................................................................................................................9Using appropriate research evaluation techniques......................................................................9Interpretation and Analysis of results as per the original specification.......................................9Recommendations and justification of areas for further consideration.....................................14REFERENCES..............................................................................................................................16
Case Study: E-commerce TABLE OF CONTENTS TASK 1 Research Project Outline Specification 1 Factors Contribution in selection of research project_2
TASK 1 RESEARCH PROPOSALTo analyze the influence of constant advertising on the purchasing behavior of people: Acase study on e-commerce. Possible Research Project Outline SpecificationIn this current era of technology, e-commerce marketing is high in demand as this modehas provided ease and comfort to business towards making worthy customer interaction. Everybusiness seeks to promote their business through means of e-commerce as it offer sound platformfor attracting wide mass of customers (Joseph, 2006). Under this system, businesses attractcustomers through various types of internet promotions. Considering their influence on moldingconsumer behavior the current report has been carried out. Research Aim- Key aim of undertaking this research is to analyze the role of constant advertisingin persuading people to buy products that they don't really wish to buy. In order to conduct thisstudy in an effective manner, e-commerce marketing has been taken into due account. Based onthis following research objectives have been initiated-1.To analyze the impact of constant advertisements on consumer buying behaviors. 2.To identify the benefits that will be retrieved by companies by means of e-commercemarketing.3.To assess different types of constant advertising. Factors Contribution in selection of Research ProjectThere are many factors which influences in selecting the research area. Considering this aspect,present research has chosen to explore e-commerce marketing as it is not explored in muchdetail. E-commerce has been most influential and persuading in changing buyer’s perspectiveand purchasing patterns (Kumar and Petersen, 2006). From this report, specific role of e-commerce marketing has emphasized on hypnotizing customers mind and instilling in them tomake purchases. From e-commerce, business is actually able to offer more variety of productsthan through traditional means of business.Literature ReviewIn this section, discussion on the past literature is being considered so that generalinformation can be gathered from it. In this aspect, secondary source have been chosen as amethod of research to identify possible impact of e-commerce on consumer buying behavior(Dholakia, 2002). This includes books, journals, online articles, magazines and scholar page. 1
Case Study: E-commerce TABLE OF CONTENTS TASK 1 Research Project Outline Specification 1 Factors Contribution in selection of research project_3
Types of Constant AdvertisingGetting persuaded by constant advertisements has led to drive everyone's focus on suchadvertisements. Consumers are constantly poked to draw their attention on such ads and to getmotivated to explore products which are being advertised (Bhasker, 2006). E-commercebusiness has widened their range of scope to endless medias with the ultimate aim to provokecustomers to buy their products whether they are in need of it or not.Whether, it is the -Constant Bing Ads on the internet sites; or The pop up advertisement on web pages; or Twitter/Facebook Ads splashing on their sites; orAdMob Ads appearing within the mobile apps; or Television Advertisements; orUrban Advertisements and many more. All this has rampant the consumers' attention towards their business and notifying them to makepurchase by hook or by crook (Doyle and Bridgewater, 2012). All these Medias have tended toserve as a medium of interaction of businesses with their customers. Benefits derived by the companiesWith the rampant commercialization of the economy it has become strongly evident thatpeople are becoming more materialism. Businesses are serving whatever they can and arepromoting them through constant advertisements (Viscolani and Zaccour, 2009). Consumers arebelieved to be now professional buyers and hoarders of things that they don't really aspire. Withthis tendency of consumers, businesses have become successful in attracting more and moreconsumers.Impact of Constant Advertisements on consumer buying behaviorIt is important to determine that with the advertisements, attempt was to persuade one tobuy products. The constant flash of commercials and according to a news report, about 2000-4000 cores are being spent by e-commerce brands on promoting their consumer brands just ontelevision (Punch, 2013). A new lifestyle is promoted by such e-commerce constantadvertisements that are causing widespread social dysfunction. Constant exposure to displays ofhappy people purchasing things from e-commerce business has forced them to buy things theydon't need. Time constraints as a matter of fact are also one of the reasons that have also curbed2
Case Study: E-commerce TABLE OF CONTENTS TASK 1 Research Project Outline Specification 1 Factors Contribution in selection of research project_4

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