E-commerce mobile application

Running head: E-COMMERCE MOBILE APPLICATION
E-COMMERCE MOBILE APPLICATION
Name of student
Name of university
Author’s note:

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E-COMMERCE MOBILE APPLICATION
Table of Contents
Introduction....................................................................................................................2
Discussion......................................................................................................................3
High-level design.......................................................................................................3
Marketing strategy proposal.......................................................................................7
Analysis of Porter’s Five Forces............................................................................7
Marketing strategy.................................................................................................9
Analysis of Porter’s 4P’s........................................................................................9
Target audience....................................................................................................10
Marketing communication channels and tools.....................................................11
Storyboard for your online advertisement................................................................13
Conclusion....................................................................................................................14
References....................................................................................................................15

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E-COMMERCE MOBILE APPLICATION
Introduction
The introduction mobile technology and various innovative business methods has led
to the improvement in the methods by which the businesses are executing their business. The
present mobile technology is constantly evolving and the companies needs to leverage this
technology for improving their businesses processes and provide the best quality services and
products to the various customers. This report intends to develop the design for the
EasyRetail shop who provides various products to the customers on the online platform. The
marketing strategy for the application has been developed in this report and the storyboard for
the online advertisement has been developed in this report.

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E-COMMERCE MOBILE APPLICATION
Discussion
High-level design