E-Commerce Monitoring and Control Policy Plan for Crafty Crafts Limited

Running head: E-COMMERCE MONITORING AND CONTROL POLICY PLAN
E-Commerce Monitoring and Control Policy Plan for Crafty Crafts Limited
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E-COMMERCE MONITORING AND CONTROL POLICY PLAN
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Table of Contents
A. Intellectual Capital......................................................................................................................3
1. Three potential impacts that theft of intellectual property due to employees moving to
competitors can cause for an e-commerce business:...................................................................3
2. Examples of minimizing the potential impacts identified:......................................................4
B. Analytical Opportunities:............................................................................................................4
Behavioral & Attitudinal Data-...................................................................................................4
3. Examples of three analytical opportunities for Crafty Craft online stores:.............................4
4. Four factors an e-commerce CRM system can measure in order to control online businesses:
.....................................................................................................................................................5
5. Four features for measurement that Google Analytics offer:..................................................6
C. Risk Assessment and Management:............................................................................................7
6. Three methods that could authenticate the users of the Crafty Craft e-commerce site to
illustrate the robustness of security control for online transactions:...........................................7
7. One example of weak password for Crafty Craft:...................................................................7
One example of strong password for Crafty Craft:.....................................................................7
D. Breach of Security:.....................................................................................................................8
8. Three potential malware threats:.............................................................................................8
9. Two significant risks to the business of Crafty Craft on giving access to all areas of e-
commerce back end functions, files and servers to the new staffs:.............................................8
10. Impact on the business due to excessive ISP outages:..........................................................9
Two actions to mitigate the risk:.................................................................................................9
References:....................................................................................................................................11

E-COMMERCE MONITORING AND CONTROL POLICY PLAN
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E-Commerce Monitoring and Control Policy Plan for Crafty Craft Limited
A. Intellectual Capital
1. Three potential impacts that theft of intellectual property due to employees
moving to competitors can cause for an e-commerce business:
E-commerce, markets are growing in a large pace. For every e-commerce business, the
main goal is to dominate over the industry. As a result of which the competition in e—commerce
market is cutthroat (Kim, Chan & Gupta, 2015). The potential impacts that may cause to an e-
commerce business due to the theft in intellectual properties include:
1. Customer Disputes: As e-commerce and intellectual properties are related with each other,
hence it becomes essential for e-commerce business to maintain a flow in between the two. One
of the potential impact that arises due to the theft in Intellectual properties may cause is the
customer dispute. Dissatisfied customers often fallout from the e-commerce business and often
opt for other competitors causing major setback in the economy of the business.
2. Challenges in protecting trade secrets: As a result of the potential threats in Intellectual
properties in e-commerce business, the most vital; impact is caused in the trade secrets. Trade
secrets which are the vital parts of a business, can be get stolen by various means such a
industrial espionage where the intense competition between exporting markets and domestic
competitors increases the theft by the outsiders.
3. Cyber-attacks: As employees tend to move towards other competitors in the e-commerce
platform, risks may arise related to the disclosure of the compliance and regulatory disclosers of

E-COMMERCE MONITORING AND CONTROL POLICY PLAN
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the company. This impacts the business by shaping it towards to the potential risks of Cyber-
attacks. Thus it becomes essential for companies to prioritize their cyber defense efforts.
2. Examples of minimizing the potential impacts identified:
The identified potential impacts can be reduced in the following ways:
1. Customer disputes: The threats related customer disputes can be resolved by ensuring that
the organization does not charge its customers until shipments are being processed (Hussainy,
Tariq & Khan, 2017). The company should ensure a clear refund policy for their customers in
order to stand out in the competitive market.
2. Challenges in maintaining trade secrets: The company should legally audit and patent their
contents and sites where the products are displayed. This will help the company in maintaining
their trade secrets at the very first step.
3. Cyber-attacks: As a wide range of internet users are using the e-commerce sites, hence it is
the responsibility of the business to use strong passwords and multi-layered security systems on
their websites to prevent cyber-attacks.
B. Analytical Opportunities:
Behavioral & Attitudinal Data-
3. Examples of three analytical opportunities for Crafty Craft online stores:
(a) Demographic profiling: Demographic profiling plays an important role in analyzing the
customer behavior in online shopping platform (De Andrés et al., 2015). In order to categorize
the respondents of online shopping platform, and to determine the shopping behavior, different