Manage Operational Plan for E-commerce Platform - BBQFun

This article discusses the operational management strategies for implementing an e-commerce platform for BBQFun. It covers marketing, distribution, inventory management, and more. The article also emphasizes the importance of integrating strategic planning and budgeting for successful implementation.

Running head: OPERATIONAL MANAGEMENT
1
Manage Operational Plan
Name:
Institution:
Date:

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Activity 1A
The growing interest of large and medium-sized companies to the Internet, leads to
the possibilities of creating their own commercial projects on the Web leads to an increase in
demand for the corresponding software and hardware solutions. Similar decisions are called
"e-commerce platforms", they enable the company to develop and implement Internet
projects with little or no permanent involvement of external experts (Akter, & Wamba, 2016).
Work with e-commerce platforms should be handled by system administrators and technical
specialists of the relevant departments of the company. For managers of different levels, you
only need to choose the platform that best suits the needs of the company's business.
BBQ E-commerce operational strategy
BBQFun has decided to implement an operational e-commerce strategy to help in its
growth and development and the sales of its products. For e-commerce to be implemented,
BBQfun board of directors had to look at the commercial viability and feasibility of the
strategy. It is important to note that the for an e-commerce operations to be successful for
sales of goods a number of operational factors must be put in place. In E-commerce , the
implementation of a complete closed cycle of operations (ordering goods, making payments,
managing the delivery of goods) to transfer ownership of the goods to one legal (physical)
person by another using electronic means and information technology is the most important.
E-commerce provides the Internet.
Unlike traditional means of telecommunications, the Internet does not just perform the
function of an information transmitter, it is a global virtual market (Bhattacharjee, Angevine,
Majhi, & Smith, 2015,).. Moreover, this market is more efficient in comparison with the
traditional one, as it provides the buyer with the most complete information about the goods,

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providing it with a much larger volume than, for example, printed publications, advertising
on radio and television, and allowing to control the process of its search and selection.
Electronic market on the Internet is that it is open and available for businesses of all sizes, as
well as for consumers. The Internet makes it possible to interact more effectively with
consumers and serve information about them. The advantages of the Internet as an e-
commerce environment are: - the active position of the consumer, - the relatively small
amount of funds invested by enterprises to enter the market, - the global nature of the market,
- the round-the-clock availability of the market; opportunity (Chen, Pan, & Ouyang, 2014).
BBQfun operational e-commerce marketing
BBQfun has a lot of marketing funds allocated in its annual budget. The reason to
open an e-commerce store is to increase the revenue base. Marketing should be done on and
offline to guaranteed a continuous traffic to the online store. It should hire brand influencers,
online store operators and other people to support in its marketing operations.
Now internet marketing is more than sale of information products, now there is trade in
information space, software products, business models and many other goods and services.
Internet promotion for Belarusian exporters in the near future will be the task number 1 -
thanks to the demand of the president to strengthen their presence on the Internet to
enterprises supplying products to foreign markets. The state authorities constantly
recommend exporting companies to pay attention to the possibilities of such an accessible
tool as the Internet (Choshin, & Ghaffari, 2017)..
BBQfun e-commerce distribution possibilities
After online sales, the store should invest in deliveries such as vehicles and motor
cycles. There warehouses should be in strategic positions so that people can get their shopped

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items there. For BBQFun, the main types of virtual trading platforms are : site-showcases;
electronic shops; electronic trading lines; trading Internet systems; auctions. Website-
showcases are small shopping Web sites that are usually used by small businesses. The sales
volume on such trading floors, as a rule, is insignificant. The main component of the site-
showcase is the catalog (price list) with the description of the goods. The order of goods is
carried out both in the traditional way (by phone, fax), and using e-mail. Electronic shops
provide the organization of the entire cycle of commercial transactions necessary for
electronic commerce (Doherty, & Wu, 2018). .
As typical electronic store BBQFun operation, includes: - a virtual sales room
containing a display case, a catalog, a description of the goods, an order registration system,
information about the store, etc. - a server unit that provides store management; entering and
removing information about the goods; configuration of the directory; setting prices and
discounts on goods; monitoring the state of the warehouse and forming orders for its
replenishment; maintenance of statistics, etc. - a database containing information about
products, customers, orders. The main advantage of an electronic store is the emergence with
its creation of the possibility of building fully-functional e-commerce systems that take into
account the specifics of commercial processes at the enterprise. Rows - Web-sites, which host
several electronic stores. For the convenience of customers, BBQFun stores and showcases
can have integrated catalogs and a unified user interface (Fang,& Whinston, B. 2014).
Trading Internet systems (TIS) are special electronic commerce systems that increase the
efficiency of supply and marketing services of manufacturing enterprises, large trading
companies, corporations, holdings. They differ from traditional electronic stores in that they
are fully integrated with the system of trade automation and enterprise resource management,
integrating into the already established business processes of enterprises.
Inventory management and risks

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Activities to plan, implement and control the physical movement of goods in time
and space - from the places of their production to the places of consumption - carried out to
meet the needs of customers and achieve the goals set by the company. The theoretical basis
for this is logistics - the science of optimizing the movement of material and related
information and financial flows in space and time from the source of their origin to the final
consumer. The purpose of using logistics is to find the optimal balance between the level of
service delivery of goods to the consumer and the necessary costs of human, material and
information resources (Fidelis & Colmenero, 2018).. In marketing, the use of logistics is
primarily associated with the research and optimization of all types of flows that accompany
the physical movement of goods through selected distribution channels. The main reasons for
optimization are as follows: - use of the shortest routes of goods movement - selection of the
optimal form of goods movement (transit or warehouse) and wide application of their
centralized delivery to the retail trade network
BBQ fun e-commerce operational strategy
The development of a competitive strategy implies a set of directions for the
development of the enterprise. The development of the strategy is preceded by an analysis of
the company's internal and external environment. Analysis of the internal environment
showed that the company has certain opportunities for development, the potential for
increasing production and sales. The analysis of the external environment showed that the
market is not saturated, while it is at the growth stage, but the growth rate is already
decreasing, and the sales volume is approaching the peak value (Garg, Kannan, Diabat, &
Jha, 2015).
The optimization of strategic management is critical to the formation of the
company's competitive strategy. One of the ways to improve the strategic operational

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management of BBQFun is the integration of a balanced system of indicators with strategic
planning and the process of budget formation. Most enterprises use the budget as their main
management system to determine goals, allocate resources, monitor and summarize.
However, most companies argue that budgeting and analysis of results occur in isolation from
the strategic operational planning process. In organizations where the budget is the main
means of control, the attention of managers still shifts to short-term financial goals.
Management engagement with employees and budgetary shifts
There is a need to create a link between strategic planning and budgeting and the combination
of these two concepts into a single system. As a given link, the most developed concept of a
balanced scorecard should be used. For implementation of an E-commerce line, the company
has to hire more and the budgetary and monetary values are as follows
Additional Assets and staff Costs
Additional Staff $ 400,000
Online staff, warehouse staff and delivery
staff
$ 480,000
Additional training $ 30,000
Delivery vehicles $ 200,000
Activity 2
Communicating effectively to Stakeholders
BBQ fun is looking to start its operational e-commerce platform. The stakeholders are
entiltled to know its abilities and effects. The stakeholders include; the employee, suppliers,
customers and even government.

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BBQfun seeks to find selection of rational storage conditions and appropriate vehicles, as
well as their efficient use; - wide application of packaging and means of mechanization of
loading and unloading and storage operations, - continuous improvement and optimization of
the technological chain of commodity management to ensure timely and uninterrupted
bringing goods to the consumer - in the required amount, a wide range of high quality, at the
lowest cost of labor, material resources.
The suppliers will be required to open an account on the e-commerce platforms and find their
merchandise selling, when to collect their money and replenishment of their stocks.
The customers will be required to open accounts for them to have customized platform for
buying goods and services.
Today, when strategy is the most important guarantee of the company's success, a
balanced scorecard has become an innovative strategy management system. However, it must
be tied to the old budget, in order to manage tactics. This is necessary precisely because the
strategic planning and budgeting of operations are so different (Ge, Chu, Huber,Yates, J., &
Yu, 2016).
The number and variety of goals and objectives of management are so great that
without a software approach to determining their composition cannot do any to an
organization, regardless of its size, specialization, type, form of ownership. These tasks
include the following:
1.Improve the company's operations. To perform this task, it is necessary to carry out the
following activities:
- increase in sales volumes, which will lead to increased efficiency of the company's
operations and increase of financial indicators;

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- organization of promotion in the market to increase demand and increase sales volumes;
- the construction of new production units, which will lead to an increase in the share of the
market occupied and the growth of profits.
- increase in cash in the organization to accelerate
- Rationing the level of raw materials in accordance with the turnover, which will lead to
financial stability of the organization;
- Increase in the turnover of current assets, which will lead to an increase in turnover, thereby
ensuring the growth of profits;
optimization of management costs.
Customer Interaction System
The BBQFun e-commerce platform supports functions such as sales, content
management and catalog management, analysis, personalization and the ability to execute
transactions. The main feature of the Customer Interaction System is an effective online
branding and personalization for commercial sites and e-business applications. The software
product is built in the Java language and contains the subsystems "Store", "Staging" and
"Merchant", as well as integration interfaces. Subsystem "Sales" supports back-office
functions, it contains databases of consumer transactions, trade and other business processes.
Activity 3
Report to develop and implement strategies to achieve operational plan; organizational
policies, practices and procedures
Recruiting, inducting and developing personell

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For purposes of the goal of the company, the management should hire qualified
personnel who are used in delivery, online sales, brand influencing and online activities.
Budgeting is more suited to solving operational tactical issues, and is not intended for
strategic management in recruitment. The enterprise development strategy cannot be
controlled in the short term. At the same time, the budgeting process in the organization is not
interlinked with strategic objectives. As a result, a gap is created between strategic and
operational management, which impedes the implementation of the company's strategic goals
and hampers its long-term development (Gómez, Duque, M., Rivera, & García-Alcaraz,
2017).
Acquiring physical assets
The company should have an asset register for records of all their physical assets. BBQ fun
should have all logbooks for cars and delivery vehicles they own, titl deed for land they have
and any other legal documents needed to prove ownership of the company.
Protecting intellectual properties
The company should register all rights to their intellectual properties. It should register all the
processes of acquiring and having the intellectual properties. When analyzing the
management system of the company "BBQ Fun" LLC, an optimal strategy for further
development of the company's work was determined. It consists in winning a larger market
share by optimizing and expanding the range.
Making variations, planning, monitoring and documenting performance
This strategy is a strategy of the company's concentrated growth. The main goal for the
company in achieving this strategy is to create conditions for competitiveness and
management in the long term (Lacka, Chan, & Yip, 2014)..In the world, two schemes of

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organizing e-commerce systems are common. The first - forms a business for the consumer,
and the second is for business. (Hoberg, & Moon, 2017)..
The environment of functioning of B2B-systems are electronic trading platforms.
They include purchase and sale transactions between companies, applications for the
purchase or sale of goods are being submitted, information is provided on events and
quotations, marketing and financial services, there is a catalog of basic industry goods.
Conclusion
The Broad Vision Broad Vision platform has advanced transaction management and
order processing capabilities. The order can be accepted by means of Internet means or by
phone. Further, the order can be monitored at any level (monitoring in real time), and when
the order is executed, the buyer can be notified by e-mail (Savrul, Incekara, & Sener, 2014).
A multi-century world practice has led to the formation of various types of stores: The
department store is a large retail trade enterprise with a universal assortment of food
products, having specialized sections (departments). Supermarket (supermarket), minimarket,
hypermarket, deli, shopping centers, convenience stores, low price stores, high price shops. In
retailing, the following methods of selling goods are used: through the service counter, on
samples, with an open layout, self-service.

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