Importance and Development of E-commerce Platforms for Digital Business and New Technologies

Digital Business &
New Technologies

EXECUTIVE SUMMARY
In this report, E- commerce platforms which is being a part of digital technology and is
growing rapidly. The importance, development, use and which types of businesses uses this
platforms. Further, effectiveness of E- commerce, its theories and models are also discussed.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................3
TASK – 1.........................................................................................................................................4
Importance of E- commerce.........................................................................................................4
Development of E- commerce.....................................................................................................4
Detailed description of E- commerce and its use.........................................................................5
What technological platforms, software and apps are used in E- commerce..............................5
What type of business uses E- commerce technology?...............................................................5
How E- commerce is used as a business tool and it is effective?................................................6
TASK - 2..........................................................................................................................................6
Critically discuss the nature of relationship between digital technologies modern as well as
traditional. Also discuss the emerging theories on business and management structures and
practices?......................................................................................................................................6
Types of E- commerce models....................................................................................................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10
Books and Journals....................................................................................................................10

INTRODUCTION
With increasing innovation and development in technology the businesses are engaged in
using these technology within its business operations (Chaffey, Edmundson-Bird and Hemphill,
2019). The involvement of digital technologies for performing business operations are
considered as digital business. The organisations are able to achieve its set targets such as
enhancement in customer base, increasing profit and so on with the help of digital tools. The
chosen organisation for preparing this report is Amazon, which have started its operations in
1994 in US. The purpose behind preparing this reports is to evaluate the importance of E-
commerce its past, present and development. The businesses which uses such E- commerce
technology within its businesses. Further, new as well as old emerging theories of businesses will
be discussed. Lastly, it included the types of E- commerce model.
TASK – 1
Importance of E- commerce
The sell or purchase of goods through online platforms is considered as E- commerce. It
is the new or modern mode of making purchase (Gupta, Mejia and Kajikawa, 2019). With the
use of this online platforms certain businesses organisations are getting benefit. Its importance is
as follows -
 Convenience – With use of E- commerce platforms customers are able to make easy
purchase and make the products get delivered to their doorsteps. By use of one click
purchase facility Amazon is able to provide facility to its customers to make online
purchase.
 Availability – The physical stores use to open for a particular time period, but the
customers can make purchase from Amazon 24*7, which helps in enhances experience of
its customers.
 Wide options – The customers get wide range of options through E- commerce platforms
this is because national as well as global businesses are easily available on such
platforms. This helps Amazon in fulfilling requirements of customers.
 Cost saving – The resellers are able to sell its products or services directly without
involvement of any mediator, thus Amazon is able to make sales of its products at low
prices and are able to increase its customer base.