Technology in Digital Business: Importance, Development, and Use

This report discusses the importance, development, and use of technology in digital business. It explores the technologies and software used by companies like eBay, such as Artificial Intelligence and J2EE. It also examines how technology is used as a business tool and its effectiveness in improving work efficiency.

E-commerce

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
Importance of this topic ..................................................................................................................3
How this topic has developed..........................................................................................................4
Provide a detailed description of technology used in this topic & what it is used for....................4
What technological platforms & software are used in topic............................................................5
What type of business & organisation uses technology ..................................................................6
How is it used as business tool & is this effective...........................................................................6
CONCLUSION....................................................................................................................................8
REFERENCES.....................................................................................................................................9
Books & Journal:.............................................................................................................................9

INTRODUCTION
Technology has evolved with changing period of time and is affecting business sector at
wider level. In this digital era, it has become important to adopt market trends & new technologies
for development of business. Without use of internet, it is not possible to operate businesses because
everything is connected with online such as payment, selling, marketing etc. (Ballardini, 2018).
Further, people are more active on social media platforms, browse internet which enhances the
importance of digital business & new technologies. E-Bay, multinational e-commerce websites
corporates headquartered in U.S. The websites focuses on C2C & B2C sales through websites.
Main aim of this report is to understand the use of technology in business sectors. This report
comprises of importance of topic, development, description of technology, technology platforms &
software used, type of business & organisation uses this technology and using technology as
business tool.
MAIN BODY
Importance of this topic
The topic digital business & new technology is essential because it help in understanding
importance of technology with digital business which can be used in market to connect to audience
at larger scale. It is important topic because it assist in gaining new knowledge at wider scale which
can be used in both professional as well as personal aspects. Furthermore, this topic is also
important because it help in adapting with new technologies with changing situations. Both new
and old technologies used by enterprises has increased the importance of digital business. Another
importance of topic is that it help in accessing to deep knowledge of technical and management
which is beneficial for development. New and old technologies both are used by entities depending
upon their level of need & requirement (Haryani, 2018). Moreover, digital business is rising &
which is necessary to be understood properly. eBay is constructed using distributed object
technology. It requires scalability, high performance, high availability, and security. It needs to be
able to handle large volumes of requests generated by the internet community and must be able to
respond to these requests in a timely fashion. In addition to the end-user application, eBay has now
released its new APIs for developers to create buying applications, access eBay web services
platform with java script and flash, enable eBay bidding from anywhere, and create lightweight
alerts about platform activity. This allows the developer community to customize eBay applications
to their own needs and to release new useful features.

Thus, it is seen that it is essential to use focus on this topic as it help in development of
goals properly. Furthermore, by focusing on digital business & new technologies it is easy to focus
on market trends.
How this topic has developed
With changing period of time, use of technology has increased which increases the
importance of digital business at larger level. The topic has been developed after analysing market
trends of new technologies & advance use of software in business. In addition to this, due to
COVID 19, everything has become digital & business activities are now mostly operated via
internet & online applications or websites. By focusing on digital business it is easy to achieve &
develop skills. In present market trends, most of business activities are carried out via online modes
& everything has become digitally. Traditional use of doing business is less occupied in market as
compared to online businesses. This topic was also developed by examining of market situations
shows that it is important to focus on these type of business so that objectives are achieved 9Hecht,
2018).
Provide a detailed description of technology used in this topic & what it is used for
Technology has become important now days and most of business sector is based on
technologies or use of software. The technology used by E-bay is Artificial Intelligence & machine
learning technologies which is used by them in personalization, search, insights, recommendation
systems, vision, natural processing & more. Artificial intelligence refers to system which
machines learn from experience, adjusted to new inputs, & perform task with same as human.
Artificial intelligence touches every experience within eBay. It is woven into all aspects of the eBay
marketplace, anticipating the needs and wants of buyers and sellers, inspiring shoppers on the hunt
for something special, empowering entrepreneurs looking to grow their business, and making the
platform more accessible to everyone. eBay is pushing boundaries in machine translation. The idea
is to create a unified AI system that processes multiple languages and creates faster processing
when buyers shop internationally (Igarashi, 2016). This is mostly used by business which are
focused towards developing of functions & operation digitally such as information technologies
firm. Through this, business activities are carried out in most efficient manner. Also another
technology which is used by E-bay is J2EE.
J2EE- It is type of technology which is used for developing web based server applications
which is done via HTML pages, Java applets etc. It is fast used technology & provides a safe &
secure based platform to business to execute their activities properly. This type of technology is
mostly used by business which are to be considered as computer software industry. J2EE comprises

of set of services, APIs, protocols that deliver functionality for developing multi tired web based
applications. In relation with E-bay, their application is based on J2EE server which is also known
as new future design architecture for future.
So, after analysis of above matter it is stated that different types of technology is used by
entity on the basis of they run their business. Technologies are used for development of business &
other web based applications. It is also evaluated that it is necessary to focuses on these technology
through which business is further carried out effectively (Kedziora, 2018).
What technological platforms & software are used in topic
Informational technologies companies such as Amazon, E-bay uses different types of non-
technical platforms for running their business online at global level. Also, software is used by to
enhance their integrity of business in market & customers. On the basis of these platform, it is easy
for to web based applications in appropriate way. In relation with chosen firm, they uses
technological platform which is known as CS- Cart Multi- Vendor.
CS- Cart Multi- Vendor- It is type of technological platform which is used by E-bay which
is an professional e-commerce multi seller marketplace platform which is mostly developed to
build electronic commerce websites. It is kind of extension of plug-in use by web based websites.
It is platform which is equipped with broad number of features as well as boar. Further, Muli
Vendor unpin varieties of products & sellers on board & perform fast. With use of this
technological platform, it is easy to carry out online activities of company at global level in
appropriate manner (Kumar, 2017). In this, numb er of merchants display products with large
number of variety.
Software- Selling Manager Pro
It is type of software which is used by chosen entity & main use of this software is that it is
used for tracking of sales progress, feedbacks & tracking what is has been sold or not. It is effective
software which is used by e-commerce web based websites which gives them measurement about
business activities in correct way. Through this, it is easy for them to make decisions about their
marketing strategies which assist in running of business appropriately. It is important to use
software because they help in completion of task with help of data or programs, through activities
are executed in correct way.
E-Bay Power sellers
This is another software which is used by company in which they have elite club for power
sellers which is for those who sell products with larger quantity. Any individual can become power

seller depending upon number of sales made by person. Power sellers make assures that they are
able to sell most of the products on e-commerce websites.
Old & new technologies-
The use of technologies in business sector has changes & many enterprises still get
confused to use new or to be consistent with old technologies. It is important to be aware about both
type of technologies so that resources are used accordingly. In context of IT companies, they update
their platform, use of technology within system with period of time. So, E-bay also has changed
their old one to new technologies. This change in their business has reflected their active
involvement with a market sector. It depends upon businesses to choose whether to use old or new
technology ( FKwak, 2019).
Thus, above mentioned matter shows that both technology as well as software used by
enterprise are effectively sued by them in appropriate manner. Due to increase engaging of
customers, they are uses their platform & focus on improvement consistently. It is also necessary to
analysed that technologies are required to be adopted with proper market considerations.
What type of business & organisation uses technology
The technology mentioned above is mostly used by those type of business which are
running their activities via websites & are expanding business globally mostly adopted by
information technology companies. With use of this technology, it is easy to develop business via
online mode. It is examined that it is adopted by those organisation who deals in online marketplace
mostly to sell their products online to both customers as well as businesses. Further, it is seen that
using technology help in achieving goals in proper manner. Moreover, by using this technology
makes it easy for firm to do business in most effective way (Li, 2020).
Therefore, it is analysed that it is essential to determine to use which type of technology in
what type of business. This is because according to this platform, all activities are carried out
accordingly.
How is it used as business tool & is this effective
The technology can be used business tool by enterprise as it will help them to expand their
business & run it in most efficient way. Also, by using technology as business tool assist in gaining
competitive advantage within market. For example- CS- Cart Multi- Vendor can be used as business
tool through it will be easy for firm to carry out their business activities in most effective way.
Also, another technology such as Artificial Intelligence can be also used as tool which will leads to
carrying out all the major platforms in efficient way. Yes, it is effective use it as tool because

because tools are used consistency by enterprises which assist improving their platform (Savulescu,
2018).
By using it as business tool help in improving work efficiency level of firm in most
effective way (Seo, 2017).

CONCLUSION
After analysis of above report, it has been examined that it is essential to adapt with digital
business & technology for accomplishing of goals & objectives. This report gives a brief knowledge
about how business is coping up with new technologies in market. It has been evaluated that it is
important for organisations to be aware about changing market trends so that objectives are
achieved properly. Furthermore, discussions have been made about technologies or software used
by chosen entity. Therefore, it has been examined that it is necessary to use focus on digital business
so that changes are adopted in appropriate manner. Moreover,

REFERENCES
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Hecht, 2018, December. Codifying hidden dependencies in legacy J2EE applications. In 2018 25th
Asia-Pacific Software Engineering Conference (APSEC) (pp. 305-314). IEEE.
Igarashi, 2016, September. Implementation of synchronization process to coordinate R&D and
product planning using technology roadmapping tool. In 2016 Portland International
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Kedziora, 2018. Digital Business Value Creation with Robotic Process Automation (rpa) in
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Seo, 2017. Digital business convergence and emerging contested fields: a conceptual
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