E-Commerce Strategies and Technologies

E-Commerce Strategies and
Technologies

INTRODUCTION
E-commerce is a wide sector where purchase, exchange, product, service and sale are some
of the key aspects. It can be explained as a bridge for exchanging the products and other actions
that mainly considers transfer of supplies from the producers to the target audiences. E-
commerce basically indicates to several kinds of business transactions within product data and
service information are exchanged over the internet (Shemi and Procter, 2018). For the
completion of this written document, Amazon is the firm which is considered. It is an American
international technology organisation which concentrates on e-commerce, cloud computing,
digital flowing and artificial intelligence etc. This venture was incorporated in 1994 by Jeff
Bezos and is headquartered in Seattle, Washington, US. The document will consider information
about the importance of meeting consumer expectation and pros and cons of using e-commerce.
Further, it will include about technologies concerned in establishing a secure e-commerce site,
significance of communications technology in e-commerce propose and the function of database
technology plays in growth and sustainability of e-commerce.
TASK 1
P1.
To address and meet consumer expectations and requirement is crucial in different manner
by offering them online shopping services and employing e-commerce strategy. In Amazon, the
organisation offer e-commerce and online shopping service to its target audiences so that they
can take benefits of these kinds of services. The importance of offering these kinds of facilities in
term of meeting customers’ expectations is as under in reference to Amazon:
Maximisation in the sales, profit and productivity- Use of e-commerce strategy is
essential for venture in term of meeting customer needs because it assist in maximising sales,
revenue and efficiency of venture. In Amazon, administration use e-commerce strategy and
provide the service of online shopping and taking the benefits of online purchasing (Hussein,
2019). In current era, most of the people are working so they have no time and prefer online
shopping so by offering online buying service, respective company assist in fulfilling their
demands which is essential for the venture in term of maximisation of sales. When the sale of
commodities increase the revenue of the enterprise also increase which is crucial for the
establishment. Another essentialness of employing e-commerce strategy is development in
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productivity. In current time, entire world suffering with the problem of COVID 19, cause of
which people buying goods and commodities. This can assist in enhancing efficiency and
productivity of business establishment. By offering this kind of service the firm can make
development in the consumer base.
Positive brand image- By employing an E-commerce strategy, Amazon meets consumer
expectation in term of offering online products and services. Now these people also prefer use of
e-commerce strategy due to working and saving their time. By employing this strategy, the firm
can create positive brand image because addressing consumer demands in this form is significant
(Aithal, 2019). Amazon offer effective delivery of commodities on time which getting attention
of people and make them faithful regarding brand and when people able meet their expectation
they show their loyalty and reuse or again take the benefits of services like e-commerce which is
offered by a business venture. If the people get effective benefits and fulfil their need in
appropriate manner then it create optimistic impact over organisation and customer’s also show
their faithfulness by repurchasing and taking benefits of services again and again.
Business growth and expansion- It is another kind of importance which can be gained y
venture like Amazon in term of fulfilling target audiences needs through e-commerce service and
facility. The respective firm offer online shopping and e-commerce services in term of fulfilling
customer need like buying products and taking benefits of services which is offered by particular
venture. With the help of it, the firm can make expansion in its business in operate in those areas
and nations where it is not exist. In another word, the establishment can offer its services and
goods cross wise the work with the help of e-commerce strategy by meeting consumer needs.
This will also assist in developing and growing business of business firm in more effective
manner.
M1. Examine how E-commerce has been utilised to develop an element of business operations
An e-commerce business intrinsically relies on other enterprises to complete each phase
required to get the commodity to target audiences (Troshin and et. al., 2020). In business
organisation like Amazon, e-commerce has been utilised and developed as an aspect of business
processes in different form. The description is as under:
Shipping- In the venture, e-commerce used for reliable and timely deliveries so that the product
can be reach to consumer’s hand timely. In Amazon, the management use e-commerce to ship
their commodities to target audiences which are offered by the consumers so that the needs of
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