E-commerce strategies of zara Assignment

Running head: E-COMMERCE STRATEGIES OF ZARA
E-COMMERCE STRATEGIES OF ZARA
Name of student
Name of the University
Author Note

E-COMMERCE STRATEGIES OF ZARA1
Executive summary
The report focuses on showing the advantages and importance of e-commerce for all retail
organizations. ZARA, which is one of the best brands of apparel retail industry, has faced
many problems due to its slow approach towards online shopping. Its market share has fallen
and sales have fallen. This report highlighted the importance of providing recommendations
for high-level e-commerce such that it can gain back its market share and have a competitive
advantage over its competitors.

E-COMMERCE STRATEGIES OF ZARA2
Table of Contents
Introduction................................................................................................................................3
Strategic recommendation for high level e-commerce..............................................................3
The implementation of the strategic recommendations and justification:.................................5
The steps for implementing them...............................................................................................5
References..................................................................................................................................8