E-commerce Strategies for Ash Green Bookshop

This document discusses the strategies for an e-commerce solution that would satisfy Ash Green Bookshop, analyzes and evaluates the required resources, and provides a detailed step-by-step plan for implementation. It also discusses different types of e-commerce payment systems.

E-commerce and strategy
design and
implementation

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Discuss the strategies for an e-commerce solution that would satisfy the company..................1
Analyse and evaluate the resources that will be required for a e-commerce strategy................2
Detailed step by step plan of necessary actions to implement solution in e-commerce strategy3
Detailed SWOT analysis for e-commerce strategy.....................................................................4
Discuss, differentiate and evaluate different types of e-commerce payment system that are
available as part of overall e-commerce strategy and solution...................................................6
Critical appraisal of overall e-commerce solution that is outlined in report...............................7
Evaluate the consideration of success of e-commerce implementation that is essential for
successful strategy.......................................................................................................................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
E commerce is a platform through which company has sold its products and services wit
the support of electronic medium and primarily it is related to internet. It is a basic activity that is
processed with support of electronically purchase and selling of goods and services that is
supported with internet (Kim, Beckman and Agogino, 2018). The business transaction is process
in between business-to-business r business-to-consumer. In this the products are sold online as
well as commercial transaction is also done. It had become easier for customers to purchase all
products online. The below analysis is based on Ash green bookshop that provide booth based on
popular fiction, children's and non fictional books. The report below is include strategies for e-
commerce, analyse of resource required for e-commerce strategy, SWOT analysis and different
type of e-commerce payment.
MAIN BODY
Discuss the strategies for an e-commerce solution that would satisfy the company
E-commerce strategy is basically used and develops to store and plan different goals by
which better level of improvisation is induced within the competitive marketplace. It is also be
used to satisfy the customers and for that Ash green bookshop induce timely based strategies so
that productive amount of changes is induced with perfection. High quality photographs and good product description: It means the company should
provide good product images to attract all the customers. While purchasing products
online, customers gets attracted by description of product and by its images. This is the
main strategy for any company who is maintaining the e-commerce business. In case of
Ash green bookshop, it became the most famous brand because it provided good product
description with all the details and attractive images. Digital Marketing: Ash green bookshop used social media to promote the different books
to their customers who has desire to read more books(Khanna and et. al., 2019). This
strategy helped the brand to attract all potential consumers and on social media as there
are more young generation people who gets attracted to these cars very much. Though
they can't at present these books as it also showed that it is the symbol of success for
them.
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 Brick and mortar pipeline: To drive a business it is important for the company to build a
proper bridge between online and offline business. In case of Ash green bookshop, it
provided all information to consumers properly through the use of digital channels and by
this the persons who are likely to purchase made a visit to the its stores. The company has
always offered unique and convenient buying options. Videos: This e-commerce strategy has satisfied the company very well. It had provided
the videos covering all features, and information which has been very effective for the
company and has derived the user engagement very much. The way in which company
showed their books was very much helpful for their promotion because all young
generation people got attracted to their beautiful videos. Linked with the Hollywood film: Instead of creating an advertisement for the books
Company decided to link it with online platform (Soegoto, 2018). They came up with a
story which was an innovative and effective way to grab the attention of consumers. They
generated huge media attention. And when customers search Ash green bookshop
attention they used to get full information with blogs and all were done by praise.
 Focus on unique content: To satisfy a customer proper content should be made available
to them. In case of Ash green bookshop, they were satisfied by the unique content they
provided to all customers. Every customer gets attracted by the description of the product
so the company did the same and provided a unique description.
Analyse and evaluate the resources that will be required for a e-commerce strategy
There are different resources that are required to develop e-commerce strategy by which
working standards, rights, code of practices and its responsibilities is induced within the
operational function. There is a different resource that is required for e-commerce strategy and it
is as briefly illustrate below as:
Budgeting: It is a resource that is required under which Ash green bookshop make perfect
balanced of budget that is required for initialisation of strategy as with this ability to make
adequate balance is attained of about financial formulation (Liu and Li, 2020). As strategic
development is being used as per requirement and with this it is essential that respective changes
is induced and it is processed with support of budget.
Human resource: It is required aspect for business and a backbone as well through which
ability to accomplish certain task and activities is processed with perfection. In order to develop
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or implement strategy Human resource is required as they produce better ideas and thinking
through which capability of business to attain benefits of e-commerce is enhanced in systematic
manner.
Finance: It is an aspect that is required for Ash green bookshop as with this adequate
funds is allocated for the business and with this its ability to provide and offer adequate services
is enhanced with productiveness. It make easier for the business as under this productive amount
of changes is addressed as by developing e-commerce strategy as with this systematic
modification is induced in timely basis.
Well designed website: It is a basis under which better changes is implies within the
applications that is used and promote by Ash green bookshop so that it’s working efficiency and
capability is enhanced with productiveness (Vakulenko, Hellström and Hjort, 2018). For this
working credibility and its effectiveness get changes. To implement various strategies in e-
commerce platform different initiate has been taken by the business through which web
designing is promoted and advance systematically.
Effective telecommunication system: It is a system that is used in order to transfer and
received certain information through which relatedness and rate of perfection is induced. In this
ability of Ash green bookshop to gain both short and long term effectiveness is an increase and
with this effective sustainability is attained with adequacy.
Detailed step by step plan of necessary actions to implement solution in e-commerce strategy
The Ash green bookshop make supportive usage of e-commerce strategy within the business
and for this they have uses “Increase E-commerce Search Usability”. For this different steps are
in taken and that is as briefly explained below as: Filter results: It is important for every company to give users a choice to filter all results
so that they can find the content or the products rapidly. When automatic filtering is
available then it becomes easier for users to find their products fast. In case of Ash green
bookshop, it did the same. The customers were able to find out what they need very fast
(Burton, Obel and Håkonsson, 2020). The filtering is done properly in the terms of
colour, price and so on. Use Auto-complete: These are known as the query suggestions which are a powerful tool.
When customers have any type of query there are various predictions that occur and it
leads to less typing work by customers. The company provided this benefit to users as
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they were having an auto-complete option. They were bringing the customers with fewer
errors. Optimize breadcrumbs: It means the users can find out their product without fully
redoing their search. There are various categories which are available to them and
customers can easily navigate. The company provided such benefit which made a good
impression on all customers. Use a federated search interface: It means the users can view products from all over the
site. There are diverse products like videos, blogs on a single page and can be prioritized
by the user’s importance and according to their query. This enables customers to get to
know about various offerings and customers don't have to search all over the site. Personalize results: In this the e-commerce sites can personalize results based on the
behaviour of users being done online and they use their profile into the ranking strategy.
Through this company used customer preferences to provide them relevant information.
It also discovers what products are relevant to them (Chaffey, Edmundson-Bird and
Hemphill, 2019).
 Optimize results: In this the platform should automatically adjust according to the
changing needs of customers. There is variety of tools to drive optimization like site
search optimization in which as customers a start searching the valuable data is generated
for the site. It helps to identify the popular products. The company did this really well
because their site got automatically adjusted according to the needs of users. There is a
use of merchandising tools in which the optimization is done that how products will be
displayed and optimize the online sales. The company highlighted specific brands, solved
various queries.
Detailed SWOT analysis for e-commerce strategy
Swot analysis is used to identify an internal factor that has direct and huge impact over the
working performance and productiveness of Ash green bookshop and it is as briefly explained
below as:
Strengths:- Popularity: - This is the main strength of Ash green bookshopas they are the most
popular among book stores because of their unique and wider arrangement of books that
is featured with fictional and non fictional base. In context with e-commerce, company
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became more popular because of their huge investment in advertising their products. It
increased its market image and became the most desirable stores as it contain huge store
of books. Brand Uniqueness: Ash green bookshop never believed in promotions and always
maintained their brand most exclusive. The company shows the uniqueness of their
products through videos they upload and attract all the customers especially the young
generation.
 Technology: All books of the stores are very much superior to other normal books
because of the high accessibility and acceptability they use. The stores always gave
attractive description to the customers and mentioned about the reading, durability and
their performance and why it has been so much successful among all other stores.
Weaknesses:- Limited reach: It is not available in many countries and they also lose in emerging
markets. They have rich people who can afford this but Ash green bookshop is not able to
tap these markets. In context of e-commerce also, company was not able to reach many
people and due to this it led to their weakness (Li and Ku, 2018).
 Customer satisfaction: When company started doing e-commerce marketing there were
many customers who were not satisfied because many people want to have personal
interaction with the seller which is not possible in such situation.
Opportunities:- Wide business growth: In e-commerce there is a wide growth for every type of business.
In case of Ash green bookshop, it became the largest presenter of books and with the help
of e-commerce marketing too, it led to huge growth for them. The growth of business
was never ending.
 Changing trends: Almost all people are branding conscious. So, in case of Ash green
bookshop they attracted the customers so much by their advertisements, pictures and is
available across the nations so all young generation people were very much interested to
buy their products.
Threats:- Competitors: There are many competitors in comparison of Ash green bookshop. Due to
huge competition the growth of brand may decline (Liu and Li, 2020). As all big stores
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have already entered in e-commerce marketing so it lead to increased competition for
them and became a threat for the company.
 Changing government norms: There are many laws that lead to a distress among
companies. So, for the stores also it became a threat because a change in law leads to
changes in e-commerce.
Discuss, differentiate and evaluate different types of e-commerce payment system that are
available as part of overall e-commerce strategy and solution
E-commerce payment system is the electronic payment method which is done for online
transactions. It allows the consumers to pay the bill online. There are many methods like e-
wallets, bank transfers and so on. As increased demand of online shopping, it has become a must
for all consumers so that banking can become more convenient (Laudon and Traver, 2018). It
provides consumers many benefits like one click transaction, and clients can pay anytime they
want and from anywhere in the world. There is much type of electronic payment systems which
is explained below as: Credit card/ Debit card: It is one of the most popular and used method not only in India
but globally also. Credit cards are very simple to use. The customers have to just enter
their card number, CVV number and the expiry date. Debit cards are also the popular
method for doing transaction. They are used by those people who have a budget while
doing online shopping. E-wallets: It is one of the new trends that give customers a all time new and different
experience. Customers have to create an account and link it with bank account. It is
considered as the most advanced and the fastest digital payment method and in this
method customers don't have to enter information again while making different payment. Bank Transfers: It is the most secured way of online transaction as before any kind of
transfer being done it is first approved by customers. It becomes easy for customers as
they don't have to carry card with them. Mobile Payments: This type of digital payment method offers quick solution to all the
customers. The customers just have to download the software and link it with credit card.
It is considered as the easiest and convenient option by all customers.
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 Smart cards: In these types of cards there is a microchip which is embedded on its face.
It can hold more information than any other sort payment cards. It can be used to make
purchases over the Internet.
 E-checks: It is a representation of a paper check. It is based on the same legal framework.
They are the same as paper check but they are more secure and faster than that. In this an
account no is keyed in and the bank routine no also.
In context of Ash green bookshop, it approves all these types of payment methods and has
made convenient for all the customers.
Critical appraisal of overall e-commerce solution that is outlined in report
E-commerce induces higher value and sales of a business under which suitable valuation of
resources and its sufficiency is increases in productive manner. In order to process a solution for
e-commerce, Ash green bookshop make supportive usage to enhance internet usability as with
this they easily get connect with the customers by which strong and effectual relation is
developed in timely frame. As Ash green bookshop is an organisation that provide all kind of
books and in this they always prefer that content based information is processed within the
competitive marketplace. It make easier for customers to get connect as with this probability of
reaching and gaining balanced changes is induced with adequateness (Vakulenko, Hellström and
Hjort, 2018). For this Ash green bookshop make appropriate usage of various e-systems as in
order to process its payment in satisfactory mode. In this it is always be essential that productive
amount of changes is altered over regular period of instance as with this performance
management and its attractiveness is managed and controlled in timely frame. If it doesn’t induce
than it’s somehow make difficult for the business to manage its resource is systematic manner.
Thus major priority is always be to processed towards sustained changes that added favourable
outcome and it is induced as per attainment of standardised objectives and also assist to make
better profit and higher sales.
Evaluate the consideration of success of e-commerce implementation that is essential for
successful strategy
To make adequate usage of e-commerce business has induced significant changes through
which sustained growth and increased profit is induced within Ash green bookshop. It also
promotes the potential alteration through which profit is attained as by putting different products
and services also induce at online platform. In this different strategies are implemented by which
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effectual changes is induced by which higher success is introduced as with this various strategies
are implemented in constrained mode. There are different factors that are induced in relation to
e-commerce through which Ash green bookshop gain successful profit in terms of strategy and it
is as explained below as: Regulation of product pricing: It is an aspect through which competitors get aware about
to make expected changes as per suitability of customers. In this Ash green bookshop
make supportive usage of different products and penetration price strategy by which
higher values and image is processed within competitive marketplace. Maintaining quality products: It is always be considerate by Ash green bookshop within
which e-commerce sites get ensure that inferior enhancement is processed (Vakulenko
and et. al., 2019). In this business make sure that trusted and well known quality services
is provided to the customers through which better luxury goods is offered to its potential
customers. For this feedback is also be collected as with this probability of gaining higher
outcome is enlarged as Ash green bookshop make adequate changes as per customers
requirement and demand. Improvise market accessibility: It assist to make suitable designing by which sufficient
accommodation is provided to the customers. In this ability to communicate and transact
with marketplace is modified through which concise, fast and trustworthiness by which
market connection is developed. It induces utmost accessibility in which Ash green
bookshop maintains reach towards different culture, attribute and perception so that long
term accessibility is processed with higher perfection.
 Taking benefits of m-commerce: It is a solution through which exponential modification
is induced and within this optimised change is attained in virtual mode as well. It make
higher responsiveness by which easy navigation and feature advancement is induce as
payment and check-out that drive higher success and growth.
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CONCLUSION
It has been concluded from above report that e-commerce is a platform that comes under
digital advancement and along with this it is widely used by all organisations. In this capability
of a business to satisfy the customers and marketplace or by attracting more of potential
consumer through which sales and profit ratio are increases. In this different resources are
analysed through which implementation of e-commerce strategy is processed with perfection and
in timely frame. Furthermore a detailed analysis is induced that is processed as with the
necessary action and for this SWOT analysis is outlined by which rate of clarity is enhanced in
sustained way.
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REFERENCES
Books and Journals
Burton, R.M., Obel, B. and Håkonsson, D.D., 2020. Organizational design. Cambridge
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Chaffey, D., Edmundson-Bird, D. and Hemphill, T., 2019. Digital business and e-commerce
management. Pearson UK.
Khanna, T. and et. al., 2019. Rural Taobao: Alibaba's Expansion into Rural E-Commerce.
Kim, E., Beckman, S.L. and Agogino, A., 2018. Design roadmapping in an uncertain world:
Implementing a customer-experience-focused strategy. California Management
Review, 61(1), pp.43-70.
Laudon, K.C. and Traver, C.G., 2018. E-commerce 2017.
Li, C.Y. and Ku, Y.C., 2018. The power of a thumbs-up: Will e-commerce switch to social
commerce?. Information & Management, 55(3), pp.340-357.
Liu, Z. and Li, Z., 2020. A blockchain-based framework of cross-border e-commerce supply
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Liu, Z. and Li, Z., 2020. A blockchain-based framework of cross-border e-commerce supply
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Soegoto, E.S., 2018, August. Implementing Laravel framework website as brand image in
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Vakulenko, Y. and et. al., 2019. Service innovation in e-commerce last mile delivery: Mapping
the e-customer journey. Journal of Business Research, 101, pp.461-468.
Vakulenko, Y., Hellström, D. and Hjort, K., 2018. What's in the parcel locker? Exploring
customer value in e-commerce last mile delivery. Journal of Business Research, 88,
pp.421-427.
Vakulenko, Y., Hellström, D. and Hjort, K., 2018. What's in the parcel locker? Exploring
customer value in e-commerce last mile delivery. Journal of Business Research, 88,
pp.421-427.
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