E-commerce Strategies for Ash Green Bookshop

E-commerce and strategy
design and
implementation

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Discuss the strategies for an e-commerce solution that would satisfy the company..................1
Analyse and evaluate the resources that will be required for a e-commerce strategy................2
Detailed step by step plan of necessary actions to implement solution in e-commerce strategy3
Detailed SWOT analysis for e-commerce strategy.....................................................................4
Discuss, differentiate and evaluate different types of e-commerce payment system that are
available as part of overall e-commerce strategy and solution...................................................6
Critical appraisal of overall e-commerce solution that is outlined in report...............................7
Evaluate the consideration of success of e-commerce implementation that is essential for
successful strategy.......................................................................................................................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
E commerce is a platform through which company has sold its products and services wit
the support of electronic medium and primarily it is related to internet. It is a basic activity that is
processed with support of electronically purchase and selling of goods and services that is
supported with internet (Kim, Beckman and Agogino, 2018). The business transaction is process
in between business-to-business r business-to-consumer. In this the products are sold online as
well as commercial transaction is also done. It had become easier for customers to purchase all
products online. The below analysis is based on Ash green bookshop that provide booth based on
popular fiction, children's and non fictional books. The report below is include strategies for e-
commerce, analyse of resource required for e-commerce strategy, SWOT analysis and different
type of e-commerce payment.
MAIN BODY
Discuss the strategies for an e-commerce solution that would satisfy the company
E-commerce strategy is basically used and develops to store and plan different goals by
which better level of improvisation is induced within the competitive marketplace. It is also be
used to satisfy the customers and for that Ash green bookshop induce timely based strategies so
that productive amount of changes is induced with perfection. High quality photographs and good product description: It means the company should
provide good product images to attract all the customers. While purchasing products
online, customers gets attracted by description of product and by its images. This is the
main strategy for any company who is maintaining the e-commerce business. In case of
Ash green bookshop, it became the most famous brand because it provided good product
description with all the details and attractive images. Digital Marketing: Ash green bookshop used social media to promote the different books
to their customers who has desire to read more books(Khanna and et. al., 2019). This
strategy helped the brand to attract all potential consumers and on social media as there
are more young generation people who gets attracted to these cars very much. Though
they can't at present these books as it also showed that it is the symbol of success for
them.
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 Brick and mortar pipeline: To drive a business it is important for the company to build a
proper bridge between online and offline business. In case of Ash green bookshop, it
provided all information to consumers properly through the use of digital channels and by
this the persons who are likely to purchase made a visit to the its stores. The company has
always offered unique and convenient buying options. Videos: This e-commerce strategy has satisfied the company very well. It had provided
the videos covering all features, and information which has been very effective for the
company and has derived the user engagement very much. The way in which company
showed their books was very much helpful for their promotion because all young
generation people got attracted to their beautiful videos. Linked with the Hollywood film: Instead of creating an advertisement for the books
Company decided to link it with online platform (Soegoto, 2018). They came up with a
story which was an innovative and effective way to grab the attention of consumers. They
generated huge media attention. And when customers search Ash green bookshop
attention they used to get full information with blogs and all were done by praise.
 Focus on unique content: To satisfy a customer proper content should be made available
to them. In case of Ash green bookshop, they were satisfied by the unique content they
provided to all customers. Every customer gets attracted by the description of the product
so the company did the same and provided a unique description.
Analyse and evaluate the resources that will be required for a e-commerce strategy
There are different resources that are required to develop e-commerce strategy by which
working standards, rights, code of practices and its responsibilities is induced within the
operational function. There is a different resource that is required for e-commerce strategy and it
is as briefly illustrate below as:
Budgeting: It is a resource that is required under which Ash green bookshop make perfect
balanced of budget that is required for initialisation of strategy as with this ability to make
adequate balance is attained of about financial formulation (Liu and Li, 2020). As strategic
development is being used as per requirement and with this it is essential that respective changes
is induced and it is processed with support of budget.
Human resource: It is required aspect for business and a backbone as well through which
ability to accomplish certain task and activities is processed with perfection. In order to develop
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