Infrastructures of E-commerce Strategy

RUNNING HEAD: E-COMMERCE STRATEGY
E-COMMERCE STRATEGY
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E-COMMERCE STRATEGY
Infrastructures of e-commerce strategy:
E-commerce now emerges as a gigantic manner so that every organization is now
addicted to using it in order to manage the profit. Amazon, one of the biggest online shopping
companies, can be a great example regarding utilizing the e-commerce technology. There are
some infrastructures behind the whole procedures, and some layers are also there which is
essential to be understood. Basically e-commerce business depends on the website, mobile
application development where the company can connect with the customers. Amazon is also
using this technique where 4 layers such as network technology substrate, transport and
representation standard, middleware service and application layer situated or intermingled
together to facilitate the technology in hand of the customers. As the internet started the journey,
ecommerce got interlinked with it, and network technology substrate allows the customers to get
the all resources as much as possible. Amazon Company builds the communication through
website and mobile application where network technology substrate layer, which is composed of
the telecommunication network, helps to connect the terminal. It is a bunch or collection of the
terminal nodes (Cariou et al., 2017). When customers want to communicate with the websites all
these nodes enables message-switching, circuit switching to transfer the signals via correct links
and nodes to derive the information. In the next layer, which is the transport and representation
standard consists of TCP/IP protocol, is the set of rules or principle which allows one network to
connect numbers of end users or numerous interconnected networks. The connection is made in
this layer which allows the network technology substrate to get all the information available for
the customers (Da Xu, He & Li, 2014). Amazon Company using their portal by utilizing this
two layers which are involved in connecting and building the networks. With the help of the