E Commerce System: SWOT Analysis, Porter's Five Force Analysis, Objectives, and Suggestions for De Montfort University

Running head: E COMMERCE SYSTEM
E Commerce System
Name of the Student:
Name of the University:
Author’s Note:

1E COMMERCE SYSTEM
Table of Contents
1.0 Introduction................................................................................................................................2
2.0 Part 1..........................................................................................................................................2
2.1 SWOT Analysis.....................................................................................................................2
2.1.1 Strengths.........................................................................................................................2
2.1.2 Weaknesses.....................................................................................................................3
2.1.3 Opportunities..................................................................................................................3
2.1.4 Threats............................................................................................................................3
2.2 SWOT Diagram.....................................................................................................................4
2.3 Summary of Findings............................................................................................................4
2.4 Recommendation...................................................................................................................5
3.0 Part 2..........................................................................................................................................6
3.1 Porters Competitive Forces Model........................................................................................6
3.2 Set of Objectives....................................................................................................................7
3.3 Identification of Critical Success Factors and Key Performance Indicator to Measure
Objectives....................................................................................................................................7
4.0 Part 3..........................................................................................................................................8
4.1 Suggestions to Address Culture and Trust Issues and Use of Online Communication.........8
4.1.1 Use of Website to Address Cultural and Trust Issue......................................................8
4.1.2 Use of Online Communication Tools.............................................................................9
5.0 Conclusion.................................................................................................................................9
Reference List................................................................................................................................11

2E COMMERCE SYSTEM
1.0 Introduction
E-Commerce can be defined as any kind of business transaction, which includes sharing
of information through internet (Wang, Wang and Liu 2016). This study is concerned about De
Montfort University, which is willing to increase its distance learning programs in more numbers
of international countries. The study will undertake SWOT analysis and Porter’s Five Force
analysis for assessing the scope of the university to increase its distance learning market in e-
Learning industry. The study will also set some objectives for the university and measure these
objectives with critical success factors and key performance indicators. Furthermore, the study
will suggest the website design of the University for addressing culture and trust issue and online
communication tools for reaching potential target audiences.
2.0 Part 1
2.1 SWOT Analysis
2.1.1 Strengths
De Montfort University has high level of academic reputation to both national as well as
international students. The quality of education and academic reputation of the university will
help it in attracting the international students to adopt their distance learning courses (Chang
2016). Furthermore, the diversity of educational programs offered by the university will
definitely meet the every academic need of the international students (Bystrova et al. 2015).
Apart from that, the university has adopted advanced technology, which will definitely help it in
offering distance learning education to the internationals students.

3E COMMERCE SYSTEM
2.1.2 Weaknesses
De Montfort University is being affected by having limited resources for effective faculty
and staff development. Moreover, the faculties and professors are often incapable of changing
their teaching pattern with the changing dynamics of higher education. Apart from that, the
university is going to face high level of competition in the international distance learning market.
2.1.3 Opportunities
The academic reputation of De Montfort University in the international countries can
help it to gain success in international distance learning education market. Increased inclination
of international students to have distance education will help the university to gather more
numbers of international students for its distance learning model (Dmu.ac.uk 2018).
Furthermore, global technological development can assist the university to provide effective
distance learning education to the international students.
2.1.4 Threats
Economic uncertainty of the developing countries can hamper the financial ability of the
international students to pursue foreign distance learning courses. Apart from that, the negative
perception of the students regarding foreign distance learning mode can hamper the success of
the university in international distance learning market (De-Marcos et al. 2014).