E-commerce Technologies: Positive and Negative Aspects, Challenges, and Security Measures

This report discusses the use of E-commerce technologies within organizations, their positive and negative aspects, challenges faced by companies, and security measures taken to protect privacy and security. It also highlights the differences and similarities between online and offline stores, and the measures taken by companies to overcome the impact of Covid-19. The subject of the report is E-commerce, and the course code, course name, college/university are not mentioned.

RESEARCH
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Abstract
This report includes the use of E-commerce technologies within the organisation, and
their working system for the growth and systematic changes in the company due to the variant
aspects of the external factors. Due to Covid-19 crises, most of the companies are related to work
in different circumstances and make effective E-commerce facilities that make relevant growth
in online and Offline services. Due to the crises of Covid-19 impact, the expansion and use of E-
commerce technologies the market is needed to be highlighted for the survival in market. The
use of digital transformation within the company is basically related to achieve and make
effective growth in the companies. This report show the use of online and offline market positive
and negative impact, different challenges face by the company when they work online. Different
tools has been used by the company to provide effective online services in market.
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Table of Contents
Abstract ...........................................................................................................................................2
Introduction......................................................................................................................................4
Main Body.......................................................................................................................................4
Positive and negative aspect of the services and products.....................................................4
Difference and similarities of the products and services which has been sold online or offline 6
Challenges and measures taken by the company related to privacy and security..................8
Different communication tools.............................................................................................10
Conclusion.....................................................................................................................................11
References .....................................................................................................................................12
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Introduction
The use of technologies within the market as per their need and customer demand, as this
will be helpful for the companies to overcome the issues and make changes in their internal
factors. There are different factors and growth which are needed to be analysed though online
and offline ventures for the use of effective communication technologies as per the effective
sources (Beckers and et.al., 2021). This report includes the information that is related to online
and offline products and services differences. Further, this will be related to the positive and
negative aspect of the products, challenges and measures taken by security and privacy aspect of
the chosen business through online and offline sources. In last, the two tools have been discussed
that help the company to make their business online and provide relevant services in the market.
Main Body
Positive and negative aspect of the services and products
At the time of working at online or offline within the company needs to work and make
effective changes. There are different negative and positive impact on the company of online and
offline ventures that make an effect on the growth of the companies in an appropriate manner.
Most of the companies are working at online and offline portals, which is helpful for the
company to work sufficiently and complete the need of customer after Covid-19 and gain
competitive advantages after successful use of online ventures.
Online products and services:
Positive aspect
 Cheap to setup: The online business of company, is more effective and helpful for the
company to work and start with the low cost setup in market. This make effective sources
through online and offline data for considering growth in the business outcome for the
use of future. The need of an online store would be helpful for the company and make
related changes to work and make positive impact on the growth of companies
(Marchetti and Sukhina, 2021).
 24 hours sales: This means that customer of the market can shop in an appropriate way
and company that can achieve with more significant aspect rather than physical outlet of
the company. This function is helpful for the use of availability in the market at different
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time zone. This will be helpful for the customer to make their selection effectively and
use the products of the company at major changes in the growth of market.
 Collect more data: This may be helpful for getting effective approach and make
visibility to analyse the customer to buy products at online access. With the help of
different E-commerce website of the company to make effective technologies for the use
of appropriate growth in the market.
Negative aspect
 Tough Competition: This function is related to make an impact with high competition.
With the use of internet and make constraints for the growth of numbers and make
effective competitive business growth (Georgescu, Avasilcai and Peter, 2021). This
approach make the online business at high competition market and the need of using
effective technology for the growth in market. This is needed to make distinguish the
company from other competitor and require lots of marketing function and make
reasonable pricing strategy.
 Less customer contact: If the company are unable to make a contact with their
customer, then it will be harder for the company to up-sell their products in market. This
make the less loyalty and make suitable changes to the same reason. On the other hand
most of the companies are related to work and make suitable changes and make visit in
local shops due to loyalty issues.
Offline products and services:
Positive aspect
 Make customer contact: This is the factor which is beneficial for the offline selling in
different products and services. This function is helpful for managing different task and
make systematic growth in the business function. It would be helpful for the company to
work and make systematic growth in the market with offline market growth.
 Build loyalty: This is helpful to make an effective customer contact and provide the
suitable growth in the high competitive market. The company needs to work and make
changes in the company as per the demand and make different brand loyalty aspect (Doll
and et.al., 2021). That is helpful for considering relatable approaches and build the
loyalty aspect to work.
Negative aspect
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 Limited expansion: This is the negative aspect of the company, as the company has
limited growth and expansion facilities in the market. There are different challenges
which make inappropriate growth in market and make changes as per the need and use of
technologies. This is related to different type of technologies and make changes as per the
expansion of offline market comparing to online market.
 High cost in setup: The offline venture of the company is related to the need of cost
effective market that actually contain high amount of fixed cost in market (Mukherjee
and et.al., 2021). The company should make suitable changes for the decline the high cost
in market. There are different activities which are related to make effective growth and
make major changes that is related to high cost in different location at very high cost.
Difference and similarities of the products and services which has been sold online or offline
There are mainly two type of business which is helpful for selling online and offline
products for the growth to make products and services for earning revenue in different products
range in the companies. The major difference and similarities in an online and offline business
outlets for selling products and services in market are described below.
Differences in the online and offline stores:
Basis Offline store Online store
Definition The purchasing power of the
company is related to having a
physical store or location in
market.
Purchase of goods and services
of the company is related to a
digital platforms. For example,
Online Website.
Customer Reach They have limited customer
reach in the market, as major
companies are using offline
store has limited customer
availability due to Covid-19
impact (Martín-Herrán and
Sigué, 2021).
The online store of the
company have their global
access in the market. Which
actually provide the valid
reason for understanding
effective growth in the market.
Availability The offline store of the
company have access of
The online store of the
company is related to make
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limited time. For example, a
store can be open for 8 or 10
hours in a day.
effective access with providing
services at 24*7.
Multi-channel selling This is related to work and
make significant growth in
earning retain loyal customer
but at the same time, company
can't sell their products at
multiple stores.
Within the online platform,
company can sell their
products at Amazon, eBay and
many more different websites
who can sell the company's
products at cheaper cost.
Brand visibility and the
development of the company
In the offline stores of the
company, they have limited
audience and take time to
make a brand and build a loyal
customer targets. This will be
helpful for the company to
retain brand loyalty for longer
period of time.
In the online presence, the
company has global visible
market and having most
potential customer to become
an effective brand and make
approaches in the market
(Hwang and et.al., 2021).
Trustworthy This involve the mouth to
mouth popularity in the market
and make more significant
aspect to their audience but in
lesser reached capacity.
Online stores available though
global reviews and help in
building trust for more reviews
and make better social media
to make effective replies at
different platform and make
more trust in market.
Similarities in the online and offline stores:
There are major similarities which is related to work and make effective growth in
traditional and make online customer for the use of services. There are major similarities which
is surprisingly with two equal ways. One of the major similarities of the online and offline store
is related to that the customers of the company make their reaction in same way while they are
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facing good or bad customers in the company's services. Customer satisfaction, similar business
model, promoting the behaviour of the customer are related to work and make changes in the
potential customers. Which is helpful for the companies to make effective marketing strategies,
social media marketing and make changes as per the effective growth of the company in
different platform. There are different sector which help the company for analysing systematic
changes and make walk-in traffic which include the national or international platform in the
market (Zhang and Demirkan, 2021). All of these are gain the similarities in the market and
make appropriate success and achieve the appropriate growth in analysing similarities and
evaluate the major change in the company after facing the impact of Covid-19.
Challenges and measures taken by the company related to privacy and security
The use of online access at the market, which has been growing in meteorically, which is
increasingly for the growth of new risk and make effective changes in the market. This will be
helpful for the company to make effective issues and process to reflect on personal data and
make effective site visitors which are related to privacy and security of the online businesses and
individuals (Dhende, 2021). There are different threats which make impacts in the online
businesses.
Some of the issues related to privacy are discussed below:
 Spying and Snooping: This is the challenge which is related to make number of different
issues, which are needed to be analyse and make effective growth through online
activities. This will be helpful for presenting effective issues and make changes in order
to analyse the spying and snooping process.
 Intellectual property re-selling: The use of E-commerce for the different property
resale the use of intellectual property right for the use of their customer in market. This
become the issue of the privacy which has been used by online trading (McDonald and
et.al., 2021). As this may be related to sharing information to their personal stuff and
information without knowing about the actual reselling rights.
 Buyer’ stricking: This has been related to used techniques for tricking of shoppers and
achieve maximum benefits for using that attractive system in the company. This issue is
majorly affect the company and make suitable changes for addressing issues (Data
Privacy Issues and Possible Solutions in E-commerce, 2021).
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There are two main ways which are helpful for the company and individuals as well to
protect the privacy of the online system while doing businesses:
 Secure Socket Layers (SSL): This has been related to work and make changes in market
and make reducing protocol to make information and being sent for the different internet
interpreted. This system is helpful for the company to work and make online businesses
through the use of appropriate major changes and growth.
 Platform for Privacy Principle (P3): This is widely known as P3 which is directly
associated through digital marketing association. All is related to work and make
systematic changes in the definite principle and culling effects to use appropriate
information and make effective web series in the major console of the company structure.
Some of the issues related to Security are discussed below:
The use of E-commerce businesses has experienced about 32.4% of all attacks. Many of
the online business are facing major security issues which are related to:
 Lack of trust: There are different security issues which are face by the company to work
and make effective counterfeit the sites, malicious alteration activities and mostly related
to damaging network authority of the computers (Mehrotra, 2021). Most of the
businesses are basically related to major issues and experience the operational activities
in market. Most of the companies are suffer from, theft of data, denial of many online
services and fraudulent activities in the sensitive data.
 Malware, viruses, and online frauds: This is the well known issue which is considered
as per the issues and suffer losses in finance, marketing and reputation of the company.
Hackers can use different type of viruses which are helpful for considering the approach
and make changes in the multiply and spread issue in the company.
 Uncertainty and complexity in online transactions: Most of the company and their
customer face uncertainty and major complexities for the critical transaction within the
activities and make effective opportunities to the major payments, dispute and delivery
issues (Rakshit and et.al., 2021).
Security measure to cover the issues which are discussed above:
 Use Multi-Layer Security: It will be helpful for the growth of the company security and
make security layer for the use of security and make changes in the activities that are
block for the malicious traffic at different platform.
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 Anti-Malware Software: This is known as the software which detect and block any type
of malicious software, otherwise treated as the malware. These type of software are
known as Anti-Malware Software (Anderson, 2021).
 Use solid-rock Firewalls: Use most of the effective E-commerce software and try to
regulate the inflow and outflow of the website is used as per the different platform
techniques. There are different example for this which are related to Spam, XSS,
Malware and many more attacks which are relate to make effective techniques and
growth (Zoom vs GoToMeeting: Which is the Best Video Conferencing Solution?, 2021).
Different communication tools
There are different communication tools which help the businesses for the growth and
make effective adaptability for analysing effective techniques and procedure of the company.
The two major tools used by the many companies for promoting their products and work at
online platform are Zoom and Go To Meeting.
Zoom: Zoom is one of the most popular video conferencing platform which help the
market for growing in today's competitive world. During the Covid-19 impact, many of the
business conducting their business meeting over the virtual platform. From the small to large
businesses, companies make their selection on Zoom video conferences (Oloyede and et.al.,
2021). Zoom is one of the straightforward to make effective pricing. That is helpful for
considering the approach for different pricing policies and make effective plans to make more
easier approach in the business.
Go To Meeting: Go To Meeting is the another tool for using video conferencing, this toll
is helpful for providing versatile coverage in the plan and make suitable changes with several
features such as Screen sharing, HD Video, SSL encryption tool for the security purpose. This is
the tool which is available for many of free plans and make effective changes to make unlimited
sources and no meeting time limits (E-commerce Security, 2021).
There are different features, suitability, applications which make the difference in these
two video conferencing tools. Some of them are discussed below:
 Call recording: Call recording is the option which is provided by both type of tools. As
these tools are helpful for the growth with the help of share ability with the colleagues
and make call recording and make changes (Keshlaf and et.al., 2021). This is related to
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make effective call recording software for the both provided and it make suitable changes
in differ concepts.
 HD video conferencing: This will be helpful for considering major changes and provide
relevant success and make mimic face-to-face interaction for the effective work changes.
In both tools, they have provide the above 1080p video quality which is affected by the
strengthen of internet in the market.
 Screen sharing: This is related to work and make critical ethical considered to provide
relevant ability and make effective changes in the company (Tang, 2021). It will b related
to make solution and provide appropriate changes related to sharing keyboard, ability to
pass the screen, application for the level of sharing and full sharing method, drawing
tools and different platform.
 Scheduling meetings: Both has the straightforward method for creating method, as there
are major changes which are helpful for considering the approach and make google
calender to make effective process. This make the suitable changes for the company and
make effective growth in the market with the help of these tools.
All of the above mentioned are the feature of the tools which are used by many
companies and make effective growth in managing and providing effective growth in the
organisation. The needed to work and make effective growth in analysing systematic changes for
appropriate growth and effective changes in the market via using online and offline platforms to
sell products (Gokarna, 2021).
Conclusion
From the above report, it has been analysed that an effective technology are related with
changes to identified the system and make activities for the growth of activities. This is helpful
for the companies to work in an appropriate way and make sure for managing different activities
which are related to the online and offline products and services in market. The need of the
companies are related to manage effective growth and analyse the use of technologies after
facing the crises of Covid-19. As the use of technologies at online or offline business that is
helpful for the growth of the company at the time of Covid-19
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References
Books and Journals
Anderson, L., 2021. The Internet of Things: Security and Insecurity Challenges (Doctoral
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for e-commerce in Belgium?. Journal of Retailing and Consumer Services, 62,
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Dhende, K., 2021. Review of e-Commerce Security Challenges. Turkish Journal of Computer
and Mathematics Education (TURCOMAT), 12(12), pp.3593-3598.
Doll, K., Ragan, M., Calnin, G., Mason, S. and House, K., 2021. Adapting and Enduring:
Lessons Learned from International School Educators During COVID-19. Journal of
Research in International Education, p.14752409211034399.
Georgescu, A., Avasilcai, S. and Peter, M.K., Digital Innovation Hubs—The Present Future of
Collaborative Research, Business and Marketing Development Opportunities.
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Tang, J., 2021. Understanding the Telework Experience of People with Disabilities. Proceedings
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Zhang, X.L. and Demirkan, H., 2021. Between online and offline markets: A structural
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Online
Data Privacy Issues and Possible Solutions in E-commerce, 2021. [Online]. Available through:
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