E-commerce strategy assignment : Bontronic

6 Pages1390 Words272 Views

Added on 2019-10-31

E-commerce strategy assignment : Bontronic

Added on 2019-10-31

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1Running Head: E-COMMERCEE-commerceStudent’s NameInstitution

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2E-COMMERCEE-commerceSystem AnalysisBontronic is an electronic retailer that sells various electronic products such as laptops, smartphones, etc. The company has one outlet which is located in an urban area. It has a static website which has been key in informing potential customers about the outlet’s location and the items available. While the website has been essential in enabling the company to spread brand awareness in the virtual world,it lacks e-commerce features which can support online transactions. In the recent past, foot traffic to the store has reduced. This has been influenced by stiff competition in the area and e-commerce trendswhich are threatening brick-and-mortar industry (Jebur, 2012). The company seeks to redesign the website and include new features that support e-commerce operations. As such, the scope of the project will focus on developing the website to include ecommerce features as well as enhance its outlook and improve its functionality. The project is aimed at developing an e-commerce website that aligns with the company’s brand. The project is expected to be complete within 3 months.System DesignThe website used by the company is static and is only used to display images and text. It provides information about the location of the company’s outlet and describes the products it sells. Potential customers can view the information on the site but cannot make orders. The company needs an e-commerce website that can enable it to market its products to target audience and support online transactions. The site will provide information about the company and the products it offers. Since it is an e-commerce website, it will incorporate various features that are aimed to enabling customers to make orders (Mulpuru, 2013). Some of the features that will be integrated include product image gallery, product review feature, payment module, customer portal, cart feature, and social media sharing feature. The website will also have a blog which will be leveraged to provide potential

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3E-COMMERCEcustomers with useful information (Hsu, 2008). The website will be optimized for usability by following website design principles during the development process. System Construction PlanThe website will be developed by members of the company’s IT team. The team is made up of members with expertise in various web technologies including PHP, JavaScript, HTML5, etc. The team members include lead developer and programmers. The lead developer will manage the website project while the programmers will be involved in system design, coding, and testing. The website will be developed in several phases: design, coding, and testing. The project activities will be executed sequentially and reviewed to ensure milestones are achieved as established. ActivityDuration (Days)Gathering requirements4Requirement analysis 3Project Scope definition 5User Interface Design 16Database Design 7Front-end development 20Back-end development 24System testing 4Website deployment 2System Testing PlanVarious aspects of the website will be tested to identity any issues that need to be resolved before it is deployed. Unit and security tests will be conducted before and after website integration. Unit testing will involve testing the functionality of the modules of the site. The key modules that will be tested include user portal, login module, cart and ordering feature, as well as admin portal. Functionality issues identified will be resolved. In security test, the website is tested against various security metrics(Tian-yang, 2010). Ethical hacking will be applied in the test to expose and eliminate security vulnerabilities that can undermine the site’s functionality. System Implementation

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E-commerce strategy assignment : Bontronic