E-Learning and Online Personal Trainer: PEST and Porter's Five Forces Analysis

ASSESSMENT -3

Table of Contents
E-learning........................................................................................................................................3
Pest Analysis................................................................................................................................3
Porters five forces........................................................................................................................3
Online Personal Trainer...................................................................................................................3
Competitor analysis of Online Personal Trainer.........................................................................3
PEST analysis of Online Personal Trainer..................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

E-learning
Pest Analysis
 Socio cultural factors
Even if the students have access to the learning materials but still they require to get
access to those materials with the help of only the internet. In the rural areas, there is a
lack of the internet due to which it affects the availability of the learning apps in those
areas.
 Economic factors
The daycare requirements for the minors are decreased as the schools ensured the overall
development of the children by feeding, exercising and caring for them
 Technological factors
Increased initial cost is another economic factor in which there is high costs of the
smartphones and the laptops which many of the children in the rural areas cannot afford.
Porters five forces
 Threats of new entrants
. If the app do not differentiate itself from the substitutes with the help of the marketing,
promotion and the product performance then it can prove out to be a kind of a threat.
 Industry rivalry
When there is increased rival firms in the industry then it will restrict the profits.
 Buyer Power
The influential customer can force to lower the prices and also demand the improved the
netter quality or increased service which will ultimately lead to forcing the suppliers of
the industry for more competition by compromising the profit of the industry (Aljaraideh
and Al Bataineh, 2019).
Online Personal Trainer
Competitor analysis of Online Personal Trainer
• The competitor analysis of the online personal trainer business will be carried out using
the Porter's 5 Forces model. The Porter's 5 forces model is a framework used by the
organizations in order to determine the level of competition within the market. Kayla
Itsines has been determined as the major competitor of the online personal trainer idea in
Australia. The same with respect to the online personal trainer business has been
explained below:
• Competition
• It has been determined that the competition within the fitness industry in Australia is very
high. The online app of Kayla Itsines provides its customers with different types of
training programs which can help the individual in weight gaining as well as weight loss.
However, the online personal trainer business idea will provide the customers with much
more. It will determine the body type, health condition, diet intake and other such factors
of the client and provide them with personal training and a special diet chart as per the
requirement of the body of an individual.