E-Learning and Online Personal Trainer: PEST and Porter's Five Forces Analysis

This report provides a PEST analysis and Porter's five forces analysis of E-Learning and Online Personal Trainer. It includes a competitor analysis of Kayla Itsines and recommendations for increasing profitability. The PEST analysis covers socio-cultural, economic, technological, and political factors. The Porter's five forces analysis covers threats of new entrants, industry rivalry, buyer power, and power of suppliers. The report also discusses challenges faced by EFL learners during the COVID-19 pandemic.

ASSESSMENT -3

Table of Contents
E-learning........................................................................................................................................3
Pest Analysis................................................................................................................................3
Porters five forces........................................................................................................................3
Online Personal Trainer...................................................................................................................3
Competitor analysis of Online Personal Trainer.........................................................................3
PEST analysis of Online Personal Trainer..................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

E-learning
Pest Analysis
 Socio cultural factors
Even if the students have access to the learning materials but still they require to get
access to those materials with the help of only the internet. In the rural areas, there is a
lack of the internet due to which it affects the availability of the learning apps in those
areas.
 Economic factors
The daycare requirements for the minors are decreased as the schools ensured the overall
development of the children by feeding, exercising and caring for them
 Technological factors
Increased initial cost is another economic factor in which there is high costs of the
smartphones and the laptops which many of the children in the rural areas cannot afford.
Porters five forces
 Threats of new entrants
. If the app do not differentiate itself from the substitutes with the help of the marketing,
promotion and the product performance then it can prove out to be a kind of a threat.
 Industry rivalry
When there is increased rival firms in the industry then it will restrict the profits.
 Buyer Power
The influential customer can force to lower the prices and also demand the improved the
netter quality or increased service which will ultimately lead to forcing the suppliers of
the industry for more competition by compromising the profit of the industry (Aljaraideh
and Al Bataineh, 2019).
Online Personal Trainer
Competitor analysis of Online Personal Trainer
• The competitor analysis of the online personal trainer business will be carried out using
the Porter's 5 Forces model. The Porter's 5 forces model is a framework used by the
organizations in order to determine the level of competition within the market. Kayla
Itsines has been determined as the major competitor of the online personal trainer idea in
Australia. The same with respect to the online personal trainer business has been
explained below:
• Competition
• It has been determined that the competition within the fitness industry in Australia is very
high. The online app of Kayla Itsines provides its customers with different types of
training programs which can help the individual in weight gaining as well as weight loss.
However, the online personal trainer business idea will provide the customers with much
more. It will determine the body type, health condition, diet intake and other such factors
of the client and provide them with personal training and a special diet chart as per the
requirement of the body of an individual.

• Threat of new entrants
• It has been identified that introducing a gym within the fitness industry is difficult
because it involves extensive amounts of capital. But providing online training to the
customers is easy as it does not involve too much of investment. Therefore, the online
personal training business idea will face the threat from new entrants (Mpungose, 2020).
• Power of customers
• Since, there are many individuals who are providing the customers with such type of
trainings, there is a risk that the buyers might shift to other platforms. However, it has
been noted that our business will provide the customers with exclusive services with the
comfort of their homes at affordable prices and enhanced results.
• Power of suppliers
• Since, the business will be an e-commerce model, the business will have the opportunity
to acquire the required materials and equipment from a range of suppliers within the
country. therefore, the power of business suppliers will be low in the fitness industry
(Aljaraideh and Al Bataineh, 2019).
• Threat of substitutes
• In order to eliminate the threat of substitutes, the online personal training business idea
will try to enhance the experience of the customers with the company and make the
company more of service oriented instead of only focusing on the profits generated.
PEST analysis of Online Personal Trainer
• Political factors
• It is easy for the personal trainers to introduce their business idea within the marketplace
without being affected by any kind of political hindrance.
• Economic factors
• It has been noticed that the cost of inflation within the country is also decreasing which is
influencing the citizens to take part in the physical activities. This is good for the fitness
industry within the country (Octaberlina and Muslimin, 2020).
• Social factors
• The Australian government promotes diversity within their nation and tries to fulfil the
needs and wants of each and every citizen belonging to the nation. Therefore, the
business idea of providing the online personal training services to the customers as per
their requirements is an effective idea that will be helpful in catering to the needs of a
wide range of audience existing within the nation.
• Technological factors

• The government of the nation provides tax exemptions to the companies planning to
invest funds within the research and development sector within the nation. Therefore,
planning to introduce a business which includes providing the customers with exclusive
services with respect to their fitness is a great idea as it will be helpful for the company in
saving tax. This will help the online personal training business idea to cater to the needs
of the customers within the markets of Australia, engage them with the business services
of the company and thus, enhance the profitability of the business idea.
Recommendations
In order to increase the profitability of the new business, there are certain things which the business
should consider. They are:
 In the field of fitness, the online personal training business will face tough competition within the
market, therefore, the owners need to make sure that they provide the customers with
innovativeness within the service provided to them and make sure that the services provided to
them are exclusive and affordable which will help the customers in engaging with the new
business.
 Similarly, the e learning academy will also need to make use of marketing effectively in order to
attract the students towards the new business idea. Or else, the E leaning business will have to
face losses due to high competition within the market (Mahyoob, 2020).
CONCLUSION
From the above report, it has been concluded the PEST analysis and the Porters five
forces analysis of the E-learning along with the competitor analysis and the pest analysis of
personal online trainer. The PEST analysis included the socio cultural, economic and the
technological factors, porters five forces included the threats of new entrants, industry rivalry
and buyer power. Competitor analysis included the competition, threat of new entrants and
substitutes, power of customer and suppliers.
References
Aljaraideh, Y. and Al Bataineh, K., 2019. Jordanian Students' Barriers of Utilizing Online
Learning: A Survey Study. International Education Studies.12(5). pp.99-108.
Mahyoob, M., 2020. Challenges of e-Learning during the COVID-19 Pandemic Experienced by
EFL Learners. Arab World English Journal (AWEJ).11(4).
Mpungose, C.B., 2020. Emergent transition from face-to-face to online learning in a South
African University in the context of the Coronavirus pandemic. Humanities and Social Sciences
Communications.7(1). pp.1-9.

Octaberlina, L.R. and Muslimin, A.I., 2020. EFL Students Perspective towards Online Learning
Barriers and Alternatives Using Moodle/Google Classroom during COVID-19
Pandemic. International Journal of Higher Education.9(6). pp.1-9.

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