E-Marketing Analysis for Sony PS4 Pro 1TB Gaming Console

This analysis provides information about the e-marketing strategies used by Walmart and BrandsMart USA for Sony PS4 Pro 1TB Gaming Console. It includes product details, pricing, promotion, place, and recommendations for improvement.

Running head: E-MARKETING ANALYSIS
E-Marketing Analysis
Name of the Student
Name of the University
Author Note

1
E-MARKETING ANALYSIS
The selected etailer to purchase Sony PS4 Pro 1TB Gaming Console are Wal Mart and
BrandsMart USA.
 Wal Mart is an American multinational retail corporation, which was founded by Sam
Walton in 1962. It operates its ecommerce services in almost several parts of the world
including in the United States in California and Oregon.
 BrandsMart USA is one of the leading Electronics and appliance Retailer in the southeast. It
is on its faster growing with the presence of ecommerce and was founded in 1977. It offers
best brands at low, low price.
Product
 Sony PlayStation ps4 pro 1tb gaming console gives an enjoyment of playing games with a
wider experience of fun and real based fun. It cost less than that of Microsoft Xbox.
 Play station 4 console is 30% slimmer, 16% lighter and with higher resolution than before it
comes with 500GB to store games, videos, apps and screenshots along with 1tb options.
 The target audience for this product is starting from young age adolescents to adults.
Preferably all the groups are targeted. Mostly the male gender is focused but following the
target is female group also.
 People buy this product by the objective to have fun and earn competence and self direction.
Kids often like this type of video games because they need to make their own decisions and
they also enjoy the unrealistic standards after playing the game. In simple this is the social
need of individuals.
 There is two different websites which that is Walmart and BrandsMart USA that serve the
opportunity to the buyer to purchase. The website content gives complete information about

2
E-MARKETING ANALYSIS
the product including its photos, features, and price and with the ratings and reviews of other
user of the same.
 The website of Walmart provides answer to the questions of specific buyers. On the other
hand there is no such option in BrandsMart USA to answer the questions or to ask the
questions by the customers. Instead they provide with option of Help & FAQS to ask the
questions reading any issue of payment, delivery status and such that.
Price (Cost)
 The key transaction price in the BrandsMart USA website for the same product is $399.88
and in walmart is $399.00.
 The walmart uses discounts for its frequent user, gift coupons and BrandsMart USA also uses
discounts, gift coupons and clearance sale for its customers.
 Base price is the charge of a product or service without any additional charges. Base price for
the product is $399.80 in BrandsMart USA adding to it is the delivery charge of $9.85 and
tax charges at $23.99 which gives a total of $433.72. While in Walmart the base price is
$399.00 with shipping charges free and imposing tax charge of $34.91 which sums up to
$433.91.
 There are passwords enabling account accesses in both the site and uses secured policy
measures to enrich an effective site privacy policy.
 The both the site shows several answers to the questions like security measures to protect the
misuse of personal information collected and other policies. It is written in the Walmart
privacy policy that its associate’s team protects the security of the information and similarly,
BrandsMart USA also shows that all the personal information including credit card data is
secured physically.

3
E-MARKETING ANALYSIS
 The website of Walmart provides with plans to cover the warranty issues in place of failures
due to normal wear and tear. The website of BrandsMart USA also claims to offer extended
protection plans and service center to safeguard beyond the manufacturer’s warranty.
Promotion (Communication)
 The buyer choose this specific play station because it is found to be interesting for the users
who play the game or store in their gaming device and it gives a real based experience with
real sound experience.
 The Walmart and BrandsMart USA site uses effective messages which provokes the buyer to
buy the product as such providing specifications and overview giving a clear information of
the product.
 The site e-opinions say that the product is priced slightly high in the website I have selected.
However, the features with the gaming experience are best with furthermore 8 GB GDDR5
RAM and high speed.
 Wal mart uses online marketing and most of its major revenues are earned from it but it also
takes the help of traditional marketing in its stores to influence the target group which does
not connects with internet. BrandsMart USA influences its customers by grabbing them
socially on the social media.
 Both the e-competitors use social media to connect with their customers and clear the queries
and keep regulating the updates of their offers and products. However, only Walmart uses
mobile media to pull its customers. They use social media like Instagram, Facebook as a
promotion marketing strategy.

4
E-MARKETING ANALYSIS
 Yes, accordingly both the website are organized and designed well to match the company’s
image. However, a bit more effort is needed in both company’s website to increase the
customers interest.
 Yes the image is coherent throughout the site.
 The art supports the message of both the websites.
 The website of Walmart is well organized and easy to access for the users. On the other hand,
BrandsMart USA also has a nicely built website that promotes its own pages.
Place (Convenience)
 The market scope for Walmart is global as it operates across the world and expanded with
online and offline marketing benefits. Whereas, BrandsMart USA is a regional market with
stores and online services offered to its customers.
 Wal mart chooses the method to deliver the products to its customers by directly delivering
to them. Similarly BrandsMart also delivers its products to its customers but in case only to
the selected store available with the delivery service.
 The customer reviews are present in both the websites and the answered questions regarding
their queries prove it has good customer service effectiveness.
 Both the websites have shown their customer relationship management in a short description.
 Walmart and BrandsMart USA uses the communication process of email to keep its
customers update with its new offers and discounts.
 Yes, Walmart and BrandsMart USA both responses its customers using social media like
Facebook, Pinterest, Youtube, Twitter and Instagram. Therefore, walmart provides the
opportunity interact with its customers via web chat but BrandsMart does not have this
opportunity.

5
E-MARKETING ANALYSIS
 Yes there is access to menus, the site index and the homepage from each screen for both the
websites.
 Yes, navigation aids are present in both the website of e-competitors.
 Yes, there is simplicity of flow in walmart and BrandsMart USA. Both the website provides
easy to information and easy clicks to purchase decision.
 Yes, the external web links assist the user. However, some time not always because many a
time it is not needed by the entire user.
Recommendations
 It is recommended to make improvement by making the website catchier by adding more
product related pictures like pictures taken from different angles.
 Making the loading of the pages faster than now will lead the customer uphold for making
purchase.
 BrandsMart USA is recommended to add a strong customer support with the help of instant
connectivity or live chats regarding any question.
 It is recommended to both the e-competitors to improve their distribution channel by
penetrating the market and reaching to customers through online marketing in various
regions where they are absent.
 BrandsMart is required to make its information guide regarding the products more
informative and clear and detailed to help the customers meet its requirement and purchase.
 It is recommended to give clear purchase options to the buyers before they drop down on the
products.
 Displaying the base price including the additional charges excluding the shipping charges
will help the customers not to drop down the purchase decision.

6
E-MARKETING ANALYSIS
 It is recommended to provide the customer to track their product arrival after their purchase
which will satisfy the customers to know that their product arrival status.