E-Marketing Analysis for Sony PS4 Pro 1TB Gaming Console

Running head: E-MARKETING ANALYSIS
E-Marketing Analysis
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Author Note

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E-MARKETING ANALYSIS
The selected etailer to purchase Sony PS4 Pro 1TB Gaming Console are Wal Mart and
BrandsMart USA.
 Wal Mart is an American multinational retail corporation, which was founded by Sam
Walton in 1962. It operates its ecommerce services in almost several parts of the world
including in the United States in California and Oregon.
 BrandsMart USA is one of the leading Electronics and appliance Retailer in the southeast. It
is on its faster growing with the presence of ecommerce and was founded in 1977. It offers
best brands at low, low price.
Product
 Sony PlayStation ps4 pro 1tb gaming console gives an enjoyment of playing games with a
wider experience of fun and real based fun. It cost less than that of Microsoft Xbox.
 Play station 4 console is 30% slimmer, 16% lighter and with higher resolution than before it
comes with 500GB to store games, videos, apps and screenshots along with 1tb options.
 The target audience for this product is starting from young age adolescents to adults.
Preferably all the groups are targeted. Mostly the male gender is focused but following the
target is female group also.
 People buy this product by the objective to have fun and earn competence and self direction.
Kids often like this type of video games because they need to make their own decisions and
they also enjoy the unrealistic standards after playing the game. In simple this is the social
need of individuals.
 There is two different websites which that is Walmart and BrandsMart USA that serve the
opportunity to the buyer to purchase. The website content gives complete information about

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E-MARKETING ANALYSIS
the product including its photos, features, and price and with the ratings and reviews of other
user of the same.
 The website of Walmart provides answer to the questions of specific buyers. On the other
hand there is no such option in BrandsMart USA to answer the questions or to ask the
questions by the customers. Instead they provide with option of Help & FAQS to ask the
questions reading any issue of payment, delivery status and such that.
Price (Cost)
 The key transaction price in the BrandsMart USA website for the same product is $399.88
and in walmart is $399.00.
 The walmart uses discounts for its frequent user, gift coupons and BrandsMart USA also uses
discounts, gift coupons and clearance sale for its customers.
 Base price is the charge of a product or service without any additional charges. Base price for
the product is $399.80 in BrandsMart USA adding to it is the delivery charge of $9.85 and
tax charges at $23.99 which gives a total of $433.72. While in Walmart the base price is
$399.00 with shipping charges free and imposing tax charge of $34.91 which sums up to
$433.91.
 There are passwords enabling account accesses in both the site and uses secured policy
measures to enrich an effective site privacy policy.
 The both the site shows several answers to the questions like security measures to protect the
misuse of personal information collected and other policies. It is written in the Walmart
privacy policy that its associate’s team protects the security of the information and similarly,
BrandsMart USA also shows that all the personal information including credit card data is
secured physically.