Analysis of Airbnb’s eMarketing strategies and marketing-mix targeting New Zealand and Australasian market

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Added on 2023/01/03

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This document provides an analysis of Airbnb’s eMarketing strategies and marketing-mix targeting the New Zealand and Australasian market. It discusses the marketing strategies and marketing mix used by Airbnb, evaluates its international marketing strategies, compares its e-marketing campaigns with Ikea, and provides recommendations.

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Analysis of Airbnb’s eMarketing strategies and marketing-mix targeting New Zealand and Australasian market

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