E-marketing - Assignment Sample
Added on 2021-04-21
15 Pages3434 Words79 Views
Running Head: E-MarketingAMAZON.COME-MarketingUnderstanding the concepts and applicationsof Digital Marketing
E-MarketingPa g e | 1Table of ContentIntroduction...........................................................................................................................................2Situational Analysis................................................................................................................................3SWOT Analysis of Amazon.................................................................................................................3Industry Analysis................................................................................................................................4Market Projections............................................................................................................................4Market and Cost Analysis......................................................................................................................5Segmentation Analysis and Strategy.................................................................................................5Positioning in the Marketplace..........................................................................................................6Procurement of goods and services......................................................................................................6Customer acquisition Techniques......................................................................................................7Branding and Video Marketing..........................................................................................................8Email marketing.................................................................................................................................8Available tools of e-commerce..........................................................................................................8Web Enabled Supply Chains..................................................................................................................9SEO and SEM...................................................................................................................................10Web application for logistic activities..............................................................................................10Cloud Computing and CRM..............................................................................................................10Scope and Limitation of digital marketing...........................................................................................11Conclusion...........................................................................................................................................11References...........................................................................................................................................12
E-MarketingPa g e | 2
E-MarketingPa g e | 3IntroductionAmazon is one of the largest e-commerce companies which was founded in the year 1994 by Jeff Bezos at the back of his garage, Jeff had a clear vision in his head, to change the landscape of online shopping in the world. He identified certain lacunae with the present practices and was on a mission to change the ecosystem of how consumers shop online. Initially started as an online book seller, thecompany’s product offering ranges to almost anything to everything .Its consumer durables, electronics, lifestyle products, home décor, books & DVD are the highest selling products (Kalia, 2015). The company is further moving in the direction of adding few million items in its existing shopping list. Amazon made a revenue of around 138 Billion USD and employs more than 500,000 employees. The company’s base is in Seattle but it has registered offices in more than 12 countries and distributes products in more than 180 countries. Amazon is by far the largest e-commerce companies on the planet earth. It is estimated that almost 90 million people are active on Amazon and use its brilliant application to order products. The company has been seamlessly using the traditional and the contemporary medium of promotion to increase the brand advocacy and generate huge profits for the company (Roy & Charaborti, 2017).The idea of the report here is to create a market plan for the launch of new product services at Amazon in the India market, the company wants to launch an online grocery store for its Indian audience. The idea here is to do a situational analysis, SWOT and industry analysis for the new product and the existing digital ecosystem. Further in the report, market and cost analysis will be done to have an understanding of the STP, at the end how the digital tools of marketing can be used
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