e-Marketing Plan for Sport Ireland Campus

e-Marketing Plan for
Sport Ireland Campus

Table of Contents
INTRODUCTION...........................................................................................................................1
E-Strategy........................................................................................................................................1
Trends business is responding to.................................................................................................1
SMART Objectives for e-marketing plan....................................................................................1
Segmentation...............................................................................................................................2
6 P’s.............................................................................................................................................2
OVP.............................................................................................................................................2
Online objectives – Chaffey’s.....................................................................................................3
Contact strategy linking to target audience.................................................................................3
SUMMARY.....................................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
The e-marketing plan can be referred to as the blueprint of formulation and implementation of e-
marketing strategy of a company (Durand, 2019). The present project is based upon The Sport
Ireland Campus which is the place equipped with world class outdoor as well as indoor facilities
and possesses the capability to conduct global and domestic events. The place is excellent for
individual as well as team training. The project consists of e-strategy for the organisation to fulfil
the objectives laid down by it.
E-Strategy
Trends business is responding to
As per the 2015 Irish Sports Monitor, it has been determined that 45% of the population of
Ireland give their active participation within sports. In this regard, the most common types of
sporting activities have been acknowledged to be personal exercises (gymnasium based),
running, swimming, cycling, dancing, golf, soccer and many more (Glowik and Smyczek, 2012).
The Irish Government also promotes the well being and health of residents by instilling a sense
of eagerness towards sport within them. Thus, looking upon the growing trend of population
towards gym based exercises have facilitated The Sport Ireland Campus to devise objectives
such that the gym memberships of the entity can significantly get raised with the help of its e-
marketing plan.
SMART Objectives for e-marketing plan
The SMART objectives laid down by The Sport Ireland Campus for the e-marketing plan have
been acknowledged to be:-
1. To increase the unique visitors of Sports Campus Ireland's website from 9,900 to 15,000 by
Quarter 1 of 2021
2. To increase the Facebook likes of Sports Campus Ireland from 13,264 to 23,875 by Quarter 1
of 2021
3. To increase the Gym memberships of Sports Campus Ireland by 15% by Quarter 1 of 2021
In order to ensure timely attainment of all of these objectives, it is important for the organisation
to stipulate an effective e-strategy through which the positioning of company can be
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