Table of ContentsINTRODUCTION ..........................................................................................................................3TASK 1 ...........................................................................................................................................3Critically analyse and evaluate the advantages and disadvantages of social media...................3TASK 2 .........................................................................................................................................4How an organisation of your choice are employing digital advertising best practice withintegrated impactful strategies....................................................................................................4CONCLUSION ...............................................................................................................................5REFERENCE ..................................................................................................................................6
INTRODUCTION Social media plays an important role in enhancing and motivating the behaviour of anindividual as well as group of people(Sharma, 2005). This is carried on the digital marketingstrategies of the E-bay which is a renowned online retail. This assignment is based on effect ofusage of the social media such as Facebook on the behaviour of the people and attitude towardsthem. It will show how an adoption of the digital technology will benefit company in thedevelopment and growth of their business. TASK 1 Critically analyse and evaluate the advantages and disadvantages of social mediaNow a days, social media is considered as the important factor to attract people as well asgroup of an individuals. Regular usage of the social media can fed the behaviour of user'stowards it. It is important to analyse whether social is become a fad or it will regular and longadvantage to the modern life. The various advantages and disadvantages of the social media areas follow: Advantage - Brand awareness: Well phrased, written and relevant content would grab the attention ofthe potential customer to increase the brand visibility and affectivity. Targeting the audience: Now a days, various brands related to the clothing fashion,electronics etc. are targeting the customer through the social media platform to attract theirpresence of the mind and behaviour to generate leads or purchase(McIntyre, 2002).Customer interaction: It will give full advantage in contacting the customer throughsocial media to solve their issues and queries and also know their feedback's and opinion etc. Disadvantage - Ineffective use: There are many cases happened regarding the misuse of the social mediafor disturbing and unethically chatting with the people especially female. It will lead to poorresult to female related brands to target and sell them products or services. Resources: Limited resources has led social media to get avoided such as less access ofusage, subscription amount and costly resources have made social media limited to some extent.
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